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Okay, welcome to another episode of Frankly Speaking. Today we are joined by Andrew, who is the CEO of Yorbi AI. He has over 800,000 followers on TikTok and Instagram. He used to work in corporate, he became a content creator, and now he is the founder of a startup. Welcome, Andrew.

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Thanks for having me, Frank.

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Yeah, so I guess first I'd like to hear a bit more about, like, what made you jump from corporate to, like, content creation, or, like, why you even started in the first place, and then we can kind of go from there.

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Yeah, so my story goes all the way back to college, actually. I studied electrical engineering in college, because growing up, I come from a family of engineers. It was mostly what I knew.

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So, did engineering, graduated with a degree in engineering, but even though I did graduate with a degree in engineering, I actually worked in investment banking after I graduated, because in my junior year of college, I did an internship in engineering at a defense company.

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And if you know anything about defense companies, it's, like, one of the most slow-moving industries out there, where I just felt the work I was doing wasn't making, it sounds cliche, but I was like, I'm not making impact.

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I'm not doing anything special here. But I think that really shaped me as, like, a very ambitious 21-year-old person. I was like, holy crap, is this going to be the rest of my life? I don't want it to be this way.

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Looking back, it was just the company I was working at. You can get a very, very impactful, intense job in tech engineering as well. But that was what I knew at the moment.

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So, then I started looking into different career paths. And as an engineering major, I was like, I want to work in a job that pays me just as well as a tech role would, but also gives me some sort of, like, prestige, because I was, like, very up out there in my early, as a young male in your early 20s, you care a lot about those things.

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So, the two career paths I ultimately landed on were investment banking and consulting. And how I ended up picking between the two, I was just like, which one sounds cooler?

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And looking back, I was just like, banking sounds cool. I watched the movie The Wolf of Wall Street, The Big Short. I was like, dude, this is definitely a cool career I want to go into.

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It sounds like a lot of fun. So, I was like, great, I'm going to try to break into investment banking. That's honestly a whole story in itself of how I was able to get into investment banking with, like, no experience, no financial internships or background whatsoever.

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But ended up working in finance on Wall Street at Wells Fargo for two years. And, you know, people often ask me, it's like, oh, did you quit because it was, like, a very toxic work environment, like, the long hours and everything?

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And the answer is, like, no, not really. I think it just came to another conclusion where those two things. Number one, I never enjoyed finance, the work of finance. I was never the guy to wake up at, like, 7 a.m. on Monday to figure out what's happening on, like, the bond markets or whatever. Like, some of my coworkers did, I'm just like, you're kind of weird, dude, you know that?

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But the second thing I noticed was, I took a look at my managers, people who are 30, 40, VPs, MDs. And I saw a pattern where all the people who seem very happy with their lives and their jobs, and some people are in banking, surprisingly.

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I didn't relate to them at all. I didn't understand why they liked what they did. I didn't understand why they enjoyed the game of finance and investment banking. But I realized, everyone that got along with and saw myself in, they all seemed very miserable doing what they were doing.

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They made a lot of money, but they seemed very miserable. And I was, like, 24 at this time. So I was like, okay, I know if I stay on this path, I'm going to be probably very well off. You know, investing in banking is one of those careers where it doesn't matter what you do afterwards.

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You can stay in banking, go to the buy side, or, like, you know, pivot out into, like, corporate finance or something. You're going to do what in life.

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But I was just like, I think I'm just going to be miserable for the rest of my life doing this.

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So I took a step back, and I thought about, like, what I always wanted to do. And it was two things. Number one, it was to become a content creator. And I think a huge reason for that is because I grew up during the golden age of, like, YouTube, where a bunch of big Asian YouTubers like David Tso, Ryan Higa, Kev Jumba, I grew up watching those guys.

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So I think I was very inspired by that. I also used to make, like, video game commentary back when I was in middle school. Like, did you play Team Fortress 2 by any chance?

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No, I didn't.

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Do you know that game?

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Do you know that game?

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Yeah, of course.

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Yeah, so I used to make, like, video game commentary where I'll, like, I'll record myself playing around, and then I'll just do, like, a voiceover afterwards. So I was like, okay, I want to be a content creator, and I also want to start a business, whatever that meant at that point.

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So I quit my job, cold turkey. Nothing lined up. This was, like, January of 2021. And it was actually kind of funny, because a lot of my coworkers and my manager were asking me what I was doing afterwards, because they all assumed I got some offer at some private equity firm or hedge fund or whatsoever.

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And I just remember, in the moment, I couldn't tell them that I was quitting my investment banking job to go make TikToks. Like, it didn't sound good. It didn't sound like it would roll off the tongue very well.

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So I didn't say anything. I just told them that I was taking a career break for the most part. And then right after I quit my job, the next week, I posted my first TikTok. And it got, like, 16,000 views. And the rest was kind of history from that point forward.

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Nice. So you kind of knew what you were planning to do. And, like, there weren't any real pivots. You just, like, thought, okay, I'm going to click this, do this thing, and I kind of took off.

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I mean, hindsight's 20-20. I'm pretty sure if you asked me in the moment, like, it wasn't like that. But looking back, I'm able to tell this, like, grand story of, like, I knew exactly what I was trying to do.

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But it's, like, in the moment, no. I was just, like, I think I want to make content. So I just start making content.

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Yeah, I think that's a jump that a lot of people don't do. It's, like, they say, oh, I want to do X, Y, Z, or I want to quit my job. But, like, they don't really mean it. Like, I know people who are still at, my first job was at IBM.

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And, of course, you know, you shoot the shit with your co-workers. Be like, oh, this place sucks. I'm going to quit. Like, no one actually does it. Like, no one actually, like, goes to do the thing that they say, typically, in my experience.

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Yeah. I learned that later on as well, where I realized most people just talk shit about their jobs because it's the thing to do, like you said.

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But I realized nowadays, now looking back, I'm like, oh, I had a very extreme hate for what I was doing. Like, it was, like, a deep, ingrained, like, I cannot do this for the rest of my life.

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But for most people, I feel like it's just kind of like, yeah, I just want, like, better pay, better managers, better hours. For me, it's just like, dude, I don't want to, like, work in a nine-to-five.

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And I want to be very clear about this, actually, because I feel like there's so much rhetoric going around, like, trashing on, like, nine-to-five jobs. And I really hate that. I actually really hate that rhetoric.

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Because I think people want different things out of life. And just because you picked one path doesn't give you the right to say the other one was wrong.

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Because they both have pros and cons to them. You work a nine-to-five. Okay. You get stable salary, stable pay. I haven't stable pay in the past five years.

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And also, in a nine-to-five, you get benefits, health insurance. Not to mention, you get off work at five. For most jobs, dude. Maybe not investing in banking consulting.

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It's a lot of jobs. You get off at five. You have your weekends to yourself. And you get PTO. PTO is a wild concept, Frank. Did you know that?

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Did you know that, like, every year, you can take two weeks off from work and just not think about it? That's a wild concept.

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But you get that. In a nine-to-five. You don't get that when you be an entrepreneur or run your own business.

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Now, the upside of entrepreneurship is you can potentially make a lot of money.

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But then you sacrifice, like, work-life balance. And you also sacrifice, a lot of times, earning potential in your early years.

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Especially, like, I'm assuming a lot of your audience are probably people working in tech or corporate.

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I'll tell you what, nine out of ten times you quit your job to go become an entrepreneur,

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and you're probably not making as much as you were in your corporate job for the first couple of years.

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Yeah.

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Yeah, I agree with that. And, like, a lot of people, especially content creators,

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it's hard to really make a nuanced video because you need a really, like, loud opinion or strong hook.

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And it really kind of, like, dumbs down the argument in a lot of cases.

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And if you make the video, like, too long, then no one watches it. Like, no one cares.

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And I've, like, kind of A-B tested this, where it's, like, if you cover all the angles, it's, like, too tame.

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It's, like, too reasonable. People don't care.

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But if you say, like, you know, nine-to-five is trash, or it's, like, oh, start up for trash,

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and then you go on to say whatever, it just performs a lot better.

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Whereas, like, the more extreme views usually do a lot better.

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But, like you said, it's, like, it's all trade-offs.

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And it's the same for, like, architecting a software system versus, like, choosing your lifestyle.

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It's, like, it's not this is strictly better in every single case.

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Mm-hmm. Yeah.

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I mean, your brand for the longest time was you were the fire guy.

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Yeah.

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Like, was that intentional, or did you just happen to fall into that,

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and then you were just kind of like, okay, I guess this is my brand.

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I should talk more about it.

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More fell into it because, so the first time I created content,

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I never thought I was going to create content.

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Like, I didn't really, I wasn't even really active on social media prior to five years ago.

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But I'm very competitive in general.

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And my wife, she's always been very into it.

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Like, she has been trying to go viral on Instagram, like, basically since I met her.

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But I think she had around, like, 4,000 followers or something.

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And then she had some, like, early success with TikTok, early in the sense of, like, maybe a couple thousand followers.

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And she, like, kept on bragging about it, rubbing it in my face.

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And I was like, I can't take this.

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So I'm like, okay, you know what?

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In the next month, like, I'm going to surpass you.

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And, like, I just talked about the stuff that I knew.

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So I talked about, like, finance, career, tech.

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And those videos did really well.

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And I just kind of continued from there.

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But my original thought, because, like, tech was still super hot at the time.

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I think this is, like, I don't know, 2019, 2020, maybe 2021.

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I don't really remember the timeline anymore.

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But basically, it's, like, my next job, I probably could have made, like, 600 or 700K.

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Because I was at staff level.

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And all the companies, including startups, were, like, paying a ton of money.

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I mean, I think they still are.

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It's just hard to get jobs these days.

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But at the time, also, I, like, didn't really want to work anymore.

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I mean, I think similar to you, like, I never enjoyed my job by any means.

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But I was, like, I was decent at it.

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And I made good money.

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But I, like, we had a, I mean, we have more money now.

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But we had a lot of money, enough back then to retire.

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And my goal was always to, like, retire by 30.

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Like, I've been telling everyone around me, like, yeah, screw working, right?

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Like, this sucks.

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And I actually had a lot of interviews, but eventually I just stopped taking interviews.

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Because I'm, like, okay, I, like, looked at our finances.

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Like, we're actually good.

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Like, we don't need any more money.

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And then after a couple of years, like, my kids were quite young back then.

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So one was just born.

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Another one was, like, two.

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But now they're a bit older.

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So they're in school now.

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And I have a lot more free time.

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And then AI has really blown up over the past couple of years.

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And I just thought, like, oh, well, I'll probably regret it a lot if I, like, don't try something now.

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Like, I could continue to kind of just do nothing all day every day.

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But I feel like I would definitely regret it when I'm older.

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Because I really feel like now it's, like, it's, like, our version of the dot-com bubble.

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Like, potentially even bigger, right?

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Like, this could be the last technological revolution.

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I mean, there might be, like, robots and whatever.

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But they're all kind of, like, offshoots of the current AI boom.

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So, I mean, to answer your question, it's, like, I never wanted to be, like, the fire guy.

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It's mostly just, like, that content did well.

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And, I don't know.

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I just, like you said before, I just kind of talk about whatever.

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It was never meant to be, like, a money-making scheme or anything.

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It just started off because, like, I'm a very sore loser type of guy.

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Got it.

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Got it.

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Okay.

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Interesting.

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Interesting.

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I do have a follow-up question to that.

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Should I ask that now?

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Sure.

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Yeah, make sure.

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I'm, my, okay.

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I'm very curious about your take on fire because here's my take on fire.

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And this is why I never understood the fire of community.

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Generally, the people who go after fire, from my knowledge, are highly ambitious individuals

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who are actually, like, borderline workaholics, from my experience.

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Yeah.

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People who want to crush it in life and work hard.

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So, my hot take is fire actually doesn't make a lot of sense for those people because, yes,

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I'm not saying, yes, it can be achieved.

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But once they do achieve it, I think the idea of fire, everyone talks about, I can retire.

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I can do whatever I want.

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But I think nine out of ten times, you can tell me I'm wrong.

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They end up going back to their job or just find something else to, like, take up their time

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and stress them out again.

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Like, am I, am I right?

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Am I, am I along the lines of that?

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Like, that was my biggest, like, thing about fire with the people I knew who were going after.

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I'm just, like, you cannot not work, my guy.

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Yeah.

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I think it's, like, it goes back more to human nature than anything where it's, like,

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you think once you attain a goal that you're, like, done.

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But no one's ever done.

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Like, I know a lot of people who are much, much, much wealthier than I am.

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And it's, like, you know, they'll kind of retire for a couple of years.

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But then, gradually, they, like, start another business or they maybe do some consulting.

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Or, like, it's really hard to sit still because it's, like, your success is kind of like a snowball.

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And it's, like, once you accumulate a certain amount of wealth or status or what have you,

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it's, like, opportunities almost just roll in just because of your prior success.

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So, it's, like, I know exited founders.

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And it's, like, it's really easy for them to become advisors and then get some board positions

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or do some consulting here and there.

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And it's, like, their ROI is so high because it's, like, they already have this past experience.

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And they have the time, right?

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Because, and they have the money.

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So, it's, like, having money and, I guess, status in a way allows you to just continue to do it without too much effort.

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But I think it mostly goes back to, like, once you achieve a goal, there's always another goal.

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It's, like, once I hit fire, I'm, like, well, what do I do now?

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It's, like, I'm raising my kids.

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And then we're quite busy for the first couple of years, like, bad sleep and everything.

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But it's, like, now they're in school.

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Like, what do I do with all my time?

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Just keep on making content.

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Like, I'm starting to get kind of bored of that.

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And also, I think your desires kind of go up.

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Before, I was, like, okay, our current house is pretty good.

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You know, our school district's good.

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But, like, it'd be pretty cool to own, like, a penthouse in China or something, right?

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Or I also think that it's going to be much harder for my kids to make much money.

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Like, I'd be very surprised if they even go to college at this point.

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I think the entire education system is, like, wrecked.

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Whoa, okay.

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I mean, like, so by the time they go to college, it'll be, like, 15 plus years from now.

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And it's, like, it's hard to imagine a world where human-level intelligence can actually

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outpace the growth of AI in any capacity.

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Maybe, like, the very, very, very smartest gen alpha kids right now are, you know, going

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to be able to do something.

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But, like, I kind of expect, like, there's going to be billions of robots in the next 10

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years and, you know, other crazy stuff we can't even imagine.

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But, like, I also do know people who have stayed fired.

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Like, I joined a fire community and then a lot of people, they just, but they're usually

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a bit older.

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Like, they're usually in their 40s or 50s.

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So, I mean, I'm still in my 30s.

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I feel like I have a bit more energy.

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What are you?

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34.

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34?

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Oh, okay.

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Wow.

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So, I'm older than most of the people on TikTok, but, like, younger than most of the

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fire community.

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But, yeah, let's talk more about your journey of content creation.

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So, now you started killing it at content creation.

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You have a lot of followers.

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You're starting to get brand deals.

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At what point did you kind of decide, like, okay, I want to start, like, a more full-fledged

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tech or software business and kind of transition away from, like, purely content creation and

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brand deals, et cetera?

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Yeah.

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So, when I was making content, and I started making content in 2021, so it's been, rough,

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like, five years of me making content.

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For the first two years, I made almost no money from content creation.

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So, I also was running a dropshipping business, like, e-commerce.

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That's a whole story in itself.

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But, mate, no money from that as well.

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That's a rabbit hole.

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But, because I was making no money, I was like, okay, I should probably figure something

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out.

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And brand deals weren't really flowing in because I was making content on TikTok.

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And if you know a thing about TikTok, it's very inconsistent when it comes to, like, views.

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So, brands are generally very scared of that because how the brand works is they're going

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to look at your past 10 videos, and they're going to be like, okay, which one is the lowest

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performing video or the lowest 25th percentile?

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And they're just going to assume that's what they're going to get from you in terms of ROI

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of impressions.

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So, didn't do too many brand deals.

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And around middle of 2022, I was actually reached out to by a college buddy of mine, which you

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actually know, David Park.

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And he DM'd me on Instagram and was like, hey, I'm actually starting an AI startup called

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Jenny AI.

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We're really small.

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We're at 2K monthly recurring revenue at the moment.

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I'm trying to do some marketing on social media.

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Don't know too much about it.

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You think you can help out?

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And I was like, yeah, sure.

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I can help out.

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I don't make any money right now.

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Why don't I just join your company and I will start your social media accounts for you

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and make content?

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So, I did that.

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I flew out to Malaysia, actually, because their entire team was in Malaysia at this point,

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or just Asia in general, because they want to save money instead of living in the States.

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It's not cheaper to live overseas.

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Met the team, made content for them for roughly three to four months, and was able to go pretty

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viral.

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So, I had a couple of videos hit in the millions of impressions.

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And during my time there, because I was actually at the company for a pretty short amount

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of time, only for like four months, roughly, the company went from $2,000 in monthly

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recurring revenue to $35,000 in monthly recurring revenue.

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And all of that was driven with organic social media.

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And they also had like a couple of posts on like Twitter go like really, really viral.

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So, they never spent much money on like paid out to influence the marketing.

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So, that really opened up like both my eyes and also David's eyes to like, oh, the power

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of like social media marketing, especially organic social media marketing.

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And, of course, the end of like 2022, I basically told David, I was like, hey, I want to go like

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explore my own thing.

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Wasn't really trying to like work at a startup at this point.

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I still wanted to like, you know, run my own business.

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And I was like, okay, well, how about this?

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You're obviously very good at this whole social media thing.

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I have a lot of connections within the startup ecosystem.

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Why don't we just partner up?

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We can start a marketing agency.

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And we can basically help other startups go viral on social media.

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And I was like, sure, why not?

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That sounds like a good idea.

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So, we ended up doing that.

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We began onboarding clients.

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And, you know, basically ran the agency for the next three years.

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And was able to work with some pretty cool brands along the way.

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Like we, I don't know if you're big on Twitter, indie hacking Twitter, but we worked with PDF AI,

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which is like one of Damon Chen's AI company.

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We ended up working on Coppin's Bagel, the dating app, which we still work with to this day.

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Actually, they're like one of like the longest standing clients I've worked with.

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So, I was able to work with a variety of customers and clients.

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Most of them within like the software and AI space, obviously.

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And around the middle of last year, and okay, I don't want to get the timeline too mixed up here

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because things are like overlapping a lot right now.

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But I started the marketing agency in the beginning of 2023, okay?

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In the beginning of 2024, I partnered up with my current co-founder, not David, my current co-founder, Thomas.

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Because Thomas is a software engineer and we began working on different software apps together.

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And we began launching a couple like micro SaaS app.

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We launched like an AI interviewing tool.

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We launched a B2B organic database.

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And then we launched like an AI meeting recorder.

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But then in 2025, we're like, okay, let's get very serious about what we're building here.

293
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And let's see like what's actually like an idea we can turn into something bigger.

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And the idea at that point was Yorbi, which we did pivot around a little bit.

295
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So, this is like the third iteration of Yorbi.

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But what Yorbi is, is accumulation of all of our knowledge of social media from both making content as a content creator in the past five years.

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My co-founder, Thomas, is also a content creator.

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He has like 300,000, 400,000 followers on social media as well.

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So, it's accumulation of our knowledge of content creation and also my knowledge of running my marketing agency where I worked with a handful of clients to help them go viral on social media.

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And we put that all into an AI software that basically the goal of it is to help creators and marketers go viral on social media.

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As of today, the tool, mostly what it is right now, is the AI content script writer.

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So, we can upload any viral video from TikTok or Instagram.

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Like, you can take a frank new video that you really like and be like, okay, why did this video go viral?

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What elements about it made it like good for the audience and algorithm?

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And then you can tell the AI about the topic that you want your video to be about.

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You know, basically take the structure, the format of that video and generate an entire new content script for your topic, audience, or niche.

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Very cool.

308
00:23:21,180 --> 00:23:27,820
I guess my first kind of follow-up question is, what made you decide to drop the previous ideas?

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Because you mentioned you went through several of them.

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Like, at what point did you think, like, okay, this is not good enough, moved on to the next one.

311
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And then what made the latest iteration, like, stick?

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Like, what made you think, okay, this is the one we should focus more on and continue on with compared to previous ideas?

313
00:23:45,820 --> 00:23:55,660
Yeah, I think there's both, like, a very personal, this is, like, a very personal question and also, like, a very, like, tactical question as well.

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Or, sorry, answer.

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00:23:57,760 --> 00:24:09,600
The tactical answer to this is, like, we didn't see, like, the results you want to see in the first couple of months of launching these different software products.

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That we just ended up just pivoting away, like, way too fast with each of these software.

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So, actually, like, looking back, I think if we just stuck to something, it probably would have eventually worked.

318
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But I think we were so drunk on the idea of, like, things need to happen fast, especially with, like, AI SaaS.

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Because all you see on social media is, like, how I got to a million ARR in 30 days.

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You know, and you're like, oh, shit, this is, like, how it's supposed to happen.

321
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I'm supposed to hit a million ARR in 30 days.

322
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And if I don't, then it means the product was a failure.

323
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And I think that's a lesson I learned, like, pretty recently, actually.

324
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It's, like, no, just pick one thing, stick to it, don't just work out for three months.

325
00:24:50,680 --> 00:24:59,380
You should probably wait until, like, wait until at least six months or something, I don't know, before you kind of take a look at it and be like, okay, this is something you need to pivot away from.

326
00:24:59,840 --> 00:25:03,580
But I think, like, we pivoted way too fast because we didn't see results.

327
00:25:04,260 --> 00:25:13,360
The more personal reason is some of the tools we're making, I don't want to say I have to be passionate about it, but I really didn't like some of them.

328
00:25:13,360 --> 00:25:18,420
For example, we made an AI mock interviewing tool to help people land jobs.

329
00:25:19,240 --> 00:25:27,320
I really didn't enjoy building that product because I think a huge part of me is I just don't care about the job search industry.

330
00:25:27,600 --> 00:25:29,920
I'm not passionate about job search.

331
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I'm not saying you have to be passionate about what you're building, but you also shouldn't not want to think about it or do it.

332
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And I just didn't care about, like, how I can build the best AI mock interview tool.

333
00:25:41,980 --> 00:25:43,140
It just didn't excite me.

334
00:25:43,360 --> 00:25:47,200
Well, I'm thinking about, like, okay, how can I help creators and marketers make better content?

335
00:25:47,820 --> 00:25:53,620
Look, Frank, do I go to bed at night being like, yo, this is, like, my life mission and goal?

336
00:25:53,800 --> 00:25:56,620
Well, if I'm an investor call, then yes, it is what I say.

337
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But it's not.

338
00:25:59,800 --> 00:26:01,220
But I get excited about it.

339
00:26:01,280 --> 00:26:03,020
I do enjoy thinking about social media.

340
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I do enjoy thinking about why videos perform well.

341
00:26:05,740 --> 00:26:16,260
And I do enjoy building a product that, oh, my God, this is going to sound like such a, like, I feel like I'm in, like, an MSNBC interview right now.

342
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I like serving my customers.

343
00:26:17,960 --> 00:26:20,540
It brings me a lot of joy when I hop on customer calls.

344
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And they tell me how the product has impacted their workflow and helped their content.

345
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And it brings me a lot of joy.

346
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Yeah.

347
00:26:31,460 --> 00:26:32,600
I think that all makes sense.

348
00:26:32,700 --> 00:26:34,620
It's, like, you can't work on something that you don't care about.

349
00:26:34,780 --> 00:26:39,260
And if you, like, Annie is, like, getting some stuff behind me right now.

350
00:26:39,500 --> 00:26:40,040
No worries.

351
00:26:40,080 --> 00:26:40,720
I can't see her.

352
00:26:41,760 --> 00:26:48,700
But, yeah, I think what you mentioned earlier about, like, if you don't care about it, it's really hard to work on it every day.

353
00:26:48,920 --> 00:26:52,400
And I think that's one kind of underrated thing that people don't really talk about.

354
00:26:52,580 --> 00:26:58,340
Like, it's actually not just about the money because it's, like, sure, you can try to force yourself to work on something every day.

355
00:26:58,960 --> 00:27:00,480
But then it's, like, the product suffers.

356
00:27:00,720 --> 00:27:06,040
And it's, like, if you're not thinking about it, if you're not making it the best it can be, like, you're just hurting everyone all around.

357
00:27:06,140 --> 00:27:07,780
Like, your customers are not going to get the best product.

358
00:27:08,200 --> 00:27:09,560
You're not going to enjoy working on it.

359
00:27:09,620 --> 00:27:11,200
And then you'll probably get burnt out a lot faster.

360
00:27:12,340 --> 00:27:12,560
Yeah.

361
00:27:13,040 --> 00:27:17,080
I know you also pivoted around a little bit.

362
00:27:17,160 --> 00:27:21,220
Like, what was your experience and how did you land on, like, your language learning app?

363
00:27:22,680 --> 00:27:24,340
I mean, it's pretty similar to you.

364
00:27:24,340 --> 00:27:30,340
Of course, like, I was working on a couple different ideas solo, but none of them were that serious.

365
00:27:30,560 --> 00:27:34,040
They were more just ideas I thought, like, this could probably work out.

366
00:27:34,140 --> 00:27:36,140
Like, I see this product that does pretty well.

367
00:27:36,240 --> 00:27:37,080
I could probably do it better.

368
00:27:37,260 --> 00:27:38,140
Like, it would probably make money.

369
00:27:38,780 --> 00:27:44,920
And the train of thought was more, like, mercenary in the terms of, like, I think this is a decent idea.

370
00:27:45,100 --> 00:27:46,040
I think I'm a smart person.

371
00:27:46,200 --> 00:27:50,240
I think I could probably out-execute some of the competitors that I see.

372
00:27:51,200 --> 00:27:58,180
I mean, some of the ideas fail just because the margins weren't really there and the current competitors in the space are, like, just burning VC money.

373
00:27:58,340 --> 00:28:03,200
So one idea was, like, I mean, a lot of ideas are centered around my kids because I'm around my kids a lot.

374
00:28:03,600 --> 00:28:06,020
It was, like, just shoving an LLM inside of a toy.

375
00:28:07,160 --> 00:28:10,320
And there's kind of two competitors in that space.

376
00:28:10,440 --> 00:28:11,840
One is, like, heavily VC-funded.

377
00:28:12,280 --> 00:28:13,480
One's, like, more scrappy.

378
00:28:13,600 --> 00:28:14,640
It's, like, a tiny startup.

379
00:28:14,760 --> 00:28:15,600
I think they have some funding.

380
00:28:15,760 --> 00:28:18,000
But, like, the unit economics are just terrible.

381
00:28:18,020 --> 00:28:18,620
Wait, wait, wait.

382
00:28:18,620 --> 00:28:20,500
Wait, what was this product?

383
00:28:21,060 --> 00:28:23,580
You just, like, shove an LLM inside of a toy.

384
00:28:23,720 --> 00:28:25,300
Because I noticed that, like, my kids...

385
00:28:25,300 --> 00:28:26,200
So, like, what would it do?

386
00:28:26,580 --> 00:28:33,640
So your kids, I mean, once you have kids or if you're around little kids, it's, like, their follow-up question is always why.

387
00:28:33,900 --> 00:28:41,080
And it comes to a certain point where, like, you can't really explain it any more that, you know, they're just asking why because they're kids, right?

388
00:28:41,700 --> 00:28:43,920
But, like, an LLM is infinitely patient.

389
00:28:43,920 --> 00:28:50,320
It can, like, tell infinite stories and teach them stuff that you realistically don't even know as well at this point.

390
00:28:51,840 --> 00:28:56,940
And, like, I noticed my kids really enjoyed talking with, like, the voice feature in ChatGPT when that came out.

391
00:28:57,620 --> 00:29:01,380
But then as far as, like, the terrorists went up a ton on China.

392
00:29:02,200 --> 00:29:06,360
Sourcing the parts and, like, building the thing per unit is roughly, like, $100.

393
00:29:06,960 --> 00:29:10,820
And it's, like, a lot of the competitors, they started off charging, like, $99.

394
00:29:11,240 --> 00:29:13,060
And they would raise their price to, like, $150.

395
00:29:13,500 --> 00:29:17,060
And then, you know, they try to make money on the subscription after the fact.

396
00:29:17,220 --> 00:29:20,220
So it's basically similar to, like, video game console model.

397
00:29:20,660 --> 00:29:23,420
You lose money on every hardware piece you sell.

398
00:29:23,500 --> 00:29:25,900
And you try to make it back with subscriptions.

399
00:29:26,380 --> 00:29:30,300
And basically, I'm, like, man, like, maybe this will work eventually.

400
00:29:30,500 --> 00:29:33,140
But, like, this just seems like a bad business.

401
00:29:33,140 --> 00:29:38,180
It's, like, I'm not going to say as bad as, like, running a restaurant or something, which is, like, the worst business to run.

402
00:29:38,280 --> 00:29:42,780
But in terms of, like, pure numbers, it's, like, okay, I'll have to raise a bunch of money first.

403
00:29:44,020 --> 00:29:45,900
And then try to, like, scale.

404
00:29:46,020 --> 00:29:51,600
It was, like, a very, very, very long play that I felt like the payoff just wouldn't be worth it.

405
00:29:51,680 --> 00:29:54,220
And, like, my kids enjoy doing other stuff.

406
00:29:54,300 --> 00:29:55,000
Like, they're in sports.

407
00:29:55,220 --> 00:29:55,920
You know, they read books.

408
00:29:56,020 --> 00:29:56,720
They play with Legos.

409
00:29:56,860 --> 00:30:01,420
It's, like, this thing is not, like, absolutely necessary.

410
00:30:01,780 --> 00:30:09,700
And then I also noticed that, like, I actually got sent free samples from some of my, from some of these other companies that already made the product.

411
00:30:10,320 --> 00:30:12,340
And they would get bored after, like, a couple days.

412
00:30:12,440 --> 00:30:17,460
It was just, like, it's missing a lot of features because, like, they're, like, trying to show these stuffed animal stuff.

413
00:30:17,540 --> 00:30:18,760
It's, like, can you see it?

414
00:30:18,820 --> 00:30:20,780
And it doesn't have any, like, touch input.

415
00:30:20,960 --> 00:30:22,240
They're, like, punching and kicking it.

416
00:30:22,460 --> 00:30:24,540
Like, hiding underneath a blanket, stuff like that.

417
00:30:25,900 --> 00:30:32,020
So that was one that would, like, I love just because it's, like, not a great business.

418
00:30:32,820 --> 00:30:34,160
Not a great bootstrap business.

419
00:30:34,280 --> 00:30:38,940
You're going to have to, like, raise capital and, like, go bigger with it and stuff.

420
00:30:39,000 --> 00:30:42,280
Just, like, ah, it's not, like, a one-man show that can be running this.

421
00:30:42,660 --> 00:30:42,920
Yeah.

422
00:30:43,160 --> 00:30:47,720
And then I had a couple other ideas that I also pivoted away from that I don't even really remember.

423
00:30:48,240 --> 00:30:55,880
But then when I started to take it a bit more serious was when I asked this guy I met through boxing back when boxing was a thing.

424
00:30:56,900 --> 00:31:05,380
I think I met him back when Critter Clash 1 was just getting started because that was when I was supposed to do that before I got cut because I wasn't popular.

425
00:31:05,380 --> 00:31:05,640
Oh, yeah.

426
00:31:05,800 --> 00:31:07,420
What was that Critter Clash thing?

427
00:31:07,500 --> 00:31:09,400
It's, like, creators for going to box each other.

428
00:31:09,740 --> 00:31:10,020
Yeah.

429
00:31:10,160 --> 00:31:11,700
So, like, iDubbbz.

430
00:31:11,900 --> 00:31:12,920
When I was, like, really big.

431
00:31:13,240 --> 00:31:13,500
Yeah.

432
00:31:13,700 --> 00:31:14,900
iDubbbz was the guy running it.

433
00:31:14,960 --> 00:31:17,020
He was huge back in the, like, YouTube.

434
00:31:17,680 --> 00:31:19,740
Similar to, like, the Niga Higa Kevjumba era.

435
00:31:19,960 --> 00:31:21,200
He was, like, the edge lord.

436
00:31:22,000 --> 00:31:22,400
Yeah.

437
00:31:22,400 --> 00:31:30,680
And he reached out to me, and I was supposed to box this guy named Leon, who's, like, a Pokemon YouTuber who, like, does Pokemon unboxings.

438
00:31:31,120 --> 00:31:36,260
But he replaced me with this other YouTuber guy who's, like, much more popular.

439
00:31:36,380 --> 00:31:37,840
He has, like, 2 million subs on YouTube.

440
00:31:38,100 --> 00:31:40,180
I don't know who he is, but, you know, he's better than me.

441
00:31:41,160 --> 00:31:44,920
And that's really unfortunate because I would have destroyed the Leon guy.

442
00:31:45,040 --> 00:31:49,700
Like, that guy got creamed, and I'm pretty unfortunate that I did get to box him.

443
00:31:49,780 --> 00:31:51,240
But I did meet my co-founder there.

444
00:31:51,840 --> 00:31:56,820
I didn't actually ask him to join me until last year or sometime, though.

445
00:31:56,900 --> 00:31:59,140
Like, I met him two or three years ago at this point.

446
00:31:59,860 --> 00:32:03,640
But we mostly were just hanging out, like, playing tennis, board games, whatever.

447
00:32:04,500 --> 00:32:07,280
And I knew he graduated from Waterloo.

448
00:32:07,440 --> 00:32:09,720
I knew he used to work at Google.

449
00:32:10,480 --> 00:32:16,300
And then I was thinking more, like, okay, all the advice is, like, go find a co-founder, go find a co-founder.

450
00:32:16,660 --> 00:32:21,920
And I felt like every day just, like, looking at a computer by myself was, like, not that productive.

451
00:32:22,180 --> 00:32:25,060
Because it's, like, you don't really have anyone to bounce ideas off of.

452
00:32:25,560 --> 00:32:28,780
It gets kind of boring, I want to say, a lot of the time.

453
00:32:29,480 --> 00:32:31,700
So I asked him, like, hey, do you want to, like, work on something?

454
00:32:32,940 --> 00:32:34,540
And then we came up with a bunch of ideas.

455
00:32:34,700 --> 00:32:38,560
But, like, something that, so he's a white guy with a Chinese girlfriend.

456
00:32:38,940 --> 00:32:42,100
I think, I mean, I guess they're technically considered, like, common law.

457
00:32:42,200 --> 00:32:46,740
But he had already been learning Chinese by himself for the past couple of years.

458
00:32:47,120 --> 00:32:50,280
And I have to, you know, manually teach my kids Chinese every day.

459
00:32:50,840 --> 00:32:52,480
Because we're in Canada.

460
00:32:53,100 --> 00:32:55,160
And otherwise, they don't learn Chinese at all.

461
00:32:55,680 --> 00:33:00,820
So we're thinking, like, okay, here's, like, a personal problem that, you know, we both care about a bit.

462
00:33:01,380 --> 00:33:05,060
And it's something that with, like, the latest advancements in speech tech,

463
00:33:05,240 --> 00:33:10,240
whereas, like, before you speech-to-text, text-to-speech, all this stuff, like, just didn't really work that well.

464
00:33:10,520 --> 00:33:12,900
And even now, it's, like, not perfect, but it's a lot better.

465
00:33:14,300 --> 00:33:17,660
And in this case, I kind of checked all the boxes where it's, like, here's a new technology.

466
00:33:18,200 --> 00:33:19,700
The unit economics are really good.

467
00:33:19,980 --> 00:33:20,960
It can be a SaaS product.

468
00:33:21,540 --> 00:33:25,660
It's something that we both, like, care about and that we would probably use in our day-to-day lives.

469
00:33:26,400 --> 00:33:28,160
So we just kind of ran with it.

470
00:33:28,400 --> 00:33:29,660
And, you know, we're still working on it.

471
00:33:29,960 --> 00:33:35,440
We're actually pretty much at the starting point where you mentioned where David first reached out to you.

472
00:33:35,560 --> 00:33:37,320
Like, we're at, like, 2K MRR now.

473
00:33:38,100 --> 00:33:39,860
So, you know, just starting out.

474
00:33:40,160 --> 00:33:45,280
But, like you said, I think it's more, it will work out.

475
00:33:45,360 --> 00:33:48,680
Just continue to make the product better and keep going.

476
00:33:49,620 --> 00:33:50,420
Yeah, yeah.

477
00:33:50,600 --> 00:33:55,060
So are you guys starting with just Mandarin and eventually branch out to, like, other languages, I'm assuming?

478
00:33:55,600 --> 00:33:55,820
Yep.

479
00:33:55,960 --> 00:34:00,000
So starting with Mandarin, then eventually other languages, then eventually other subjects.

480
00:34:00,180 --> 00:34:01,480
So, like, math, sciences.

481
00:34:01,800 --> 00:34:04,660
And then kind of the end goal is that it'll be, like, a more generic tutor.

482
00:34:05,060 --> 00:34:08,940
Because right now I think the vision models are still kind of crappy slash very expensive.

483
00:34:09,940 --> 00:34:20,900
But, like, if you use, like, a tutoring app and you have, like, a real tutor that's digital, you know, they're able to see your screen and they're able to see you and they're able to do a bit more.

484
00:34:21,040 --> 00:34:22,440
I think that's kind of, like, the end goal.

485
00:34:23,280 --> 00:34:25,520
But, you know, that's quite a ways away.

486
00:34:26,540 --> 00:34:27,040
Got it.

487
00:34:27,140 --> 00:34:27,460
Got it.

488
00:34:27,600 --> 00:34:29,260
Is he also technical, your co-founder?

489
00:34:29,980 --> 00:34:30,300
Yeah.

490
00:34:30,500 --> 00:34:31,780
So we're both technical.

491
00:34:32,800 --> 00:34:35,260
I'm probably going to take care of most of the marketing stuff, though.

492
00:34:35,500 --> 00:34:38,020
I mean, he's a better coder than I am, for sure.

493
00:34:38,020 --> 00:34:41,200
I mean, with, like, Cloud Code, it kind of levels the playing field a lot.

494
00:34:42,060 --> 00:34:52,520
But I feel like when I consider someone, like, who's really good, I never considered myself a truly exceptional, like, programmer or by any means.

495
00:34:54,460 --> 00:34:54,900
Okay.

496
00:34:55,080 --> 00:35:01,020
And I consider myself, like, a smart person, but, like, not the best, like, coder.

497
00:35:02,160 --> 00:35:05,720
And then, so he's mainly taking care of the technical stuff.

498
00:35:05,860 --> 00:35:09,440
Like, I'll still do bug fixes and some, like, small features here and there.

499
00:35:09,540 --> 00:35:12,100
But, like, he's mostly taking care of the product.

500
00:35:13,400 --> 00:35:13,940
Got it.

501
00:35:14,060 --> 00:35:14,460
Got it.

502
00:35:14,760 --> 00:35:22,740
Do you think you have that perception because you worked at, like, very top companies in the past?

503
00:35:22,740 --> 00:35:23,200
Surprisingly, no.

504
00:35:23,400 --> 00:35:27,900
I feel like, funny enough, most of the top companies I worked at, people were quite average.

505
00:35:28,500 --> 00:35:33,160
Like, it's, like, such a myth that, like, thing engineers are that much better.

506
00:35:33,640 --> 00:35:37,760
Like, the best engineers I worked with, like, you would not expect it from their resume at all.

507
00:35:38,120 --> 00:35:43,580
There'd be, like, some random local college, you know, kind of, like, no-name companies.

508
00:35:43,860 --> 00:35:48,100
And then, but then when you work with them, it's, like, it's really, really obvious who the best people are.

509
00:35:48,600 --> 00:35:56,060
And they just get, like, I mean, these days it's hard to measure because, like, with cloud code, everyone can, like, pump out insane amounts of code.

510
00:35:56,060 --> 00:36:03,000
But, like, prior to the days of AI, like, you would meet people who would literally get 10 to, like, 100 times more work done.

511
00:36:03,320 --> 00:36:04,460
Like, they're just so efficient.

512
00:36:04,680 --> 00:36:06,780
Like, they knew the syntax so well.

513
00:36:06,880 --> 00:36:08,380
And they're, like, very solid fundamentals.

514
00:36:08,380 --> 00:36:11,040
And also, just, like, speed of execution.

515
00:36:11,940 --> 00:36:17,180
Which, I think speed of execution, that has leveled out a bunch recently.

516
00:36:17,500 --> 00:36:23,560
But as far as, like, knowing what to build and architecture and stuff, you still kind of have to know a bit of that.

517
00:36:24,140 --> 00:36:24,920
And AI is not perfect.

518
00:36:25,020 --> 00:36:26,880
Like, there's still bugs you still have to manually debug.

519
00:36:28,820 --> 00:36:34,700
But, like, yeah, I think the outward perception is, like, thing companies have the best engineers is a myth.

520
00:36:35,200 --> 00:36:36,680
Like, of course, there are pretty good ones there.

521
00:36:36,880 --> 00:36:41,180
But, like, funny enough, the best engineers I worked with were at, like, smaller companies.

522
00:36:41,680 --> 00:36:43,340
And you wouldn't know it by their resume.

523
00:36:44,580 --> 00:36:44,940
Yeah.

524
00:36:45,320 --> 00:36:49,740
I think, like, a good comparison in that is when I was studying engineering as well.

525
00:36:50,240 --> 00:36:51,680
I always find it very interesting.

526
00:36:52,400 --> 00:36:56,820
Number one, okay, I'm not saying to show off, but I graduated cum laude as a W grad.

527
00:36:56,820 --> 00:36:58,580
So, I was, like, top of my class.

528
00:36:58,880 --> 00:37:04,380
I would not consider myself, by any means, like, the best engineer I knew in college.

529
00:37:04,680 --> 00:37:12,380
While I knew so many people who had, like, 2.0s, 2.8 GPAs, that were just phenomenal engineers.

530
00:37:12,680 --> 00:37:16,260
Because instead of studying equations, they were actually just building stuff.

531
00:37:16,260 --> 00:37:16,760
Yeah, exactly.

532
00:37:16,780 --> 00:37:18,680
And understanding how engineering worked.

533
00:37:19,180 --> 00:37:22,460
Well, hey, man, you want me to write forward transforms?

534
00:37:22,640 --> 00:37:23,360
I could do that for you.

535
00:37:24,140 --> 00:37:25,060
What does it do?

536
00:37:25,240 --> 00:37:26,060
I don't know.

537
00:37:26,060 --> 00:37:27,220
Yeah, I have no idea.

538
00:37:27,740 --> 00:37:30,540
But I know something, something, something Delta function, right?

539
00:37:31,080 --> 00:37:33,620
It's, like, I was very good at school.

540
00:37:33,900 --> 00:37:40,920
But when it came to, like, practical stuff, I realized all the best engineers were the ones that are, like, working on, like, IEEE projects or something like that.

541
00:37:41,040 --> 00:37:41,540
They're the hackers.

542
00:37:41,680 --> 00:37:44,500
They're the ones who are, like, building projects on the weekends for fun.

543
00:37:44,720 --> 00:37:47,360
It's, like, I was never one of those dudes.

544
00:37:47,620 --> 00:37:48,840
Like, I mean, similar to you.

545
00:37:48,880 --> 00:37:50,040
I got good grades and everything.

546
00:37:50,040 --> 00:37:52,560
And, like, I can do the work.

547
00:37:52,640 --> 00:37:55,300
But it's not, like, I'm spending my free time coding up projects.

548
00:37:55,300 --> 00:38:01,740
It's, like, so one of those dudes, when Pokemon Go first came out, he, like, reverse engineered the Pokemon Go API.

549
00:38:01,740 --> 00:38:07,260
And he built a live map that showed all the Pokemon and, like, when they would spawn the timers and everything.

550
00:38:07,600 --> 00:38:08,580
He did that in, like, a day.

551
00:38:08,580 --> 00:38:10,240
And he's just, like, yeah, whatever.

552
00:38:10,300 --> 00:38:12,240
I just did this, you know, after work in 30 minutes.

553
00:38:12,680 --> 00:38:16,380
And it's, like, sure, today you could probably spin that up yourself with AI.

554
00:38:16,600 --> 00:38:20,360
But, like, this is pre-AI days when, like, you actually didn't know your shit.

555
00:38:21,480 --> 00:38:23,140
But, yeah, exact same experience.

556
00:38:23,240 --> 00:38:29,000
It's, like, the people who are more hands-on are, like, it doesn't translate to your resume.

557
00:38:30,340 --> 00:38:32,400
So I got a question for you, Frank.

558
00:38:33,120 --> 00:38:38,480
How does it feel to be the villain that everyone blames for saturating the CS market?

559
00:38:39,120 --> 00:38:47,760
I think, I mean, I actually do feel a little bad because when I was promoting it, like, it was the right thing to do.

560
00:38:47,980 --> 00:38:55,000
And, obviously, it did not pan out because I used to, I truly did think that before, everyone had a chance.

561
00:38:55,180 --> 00:38:56,380
Like, everyone could do it.

562
00:38:56,680 --> 00:39:03,720
And I don't think that anymore because, like, even two months ago, people had a better chance than they do now.

563
00:39:03,720 --> 00:39:15,900
Like, the models that came out in December, like, starting with Opus 4.5, it, like, it literally made, like, not even just juniors, but I would say, like, half of all engineers almost at every level.

564
00:39:16,000 --> 00:39:18,980
Because, like, when you actually work at these companies, most people kind of suck, honestly.

565
00:39:19,160 --> 00:39:20,500
Like, they're not that good.

566
00:39:22,360 --> 00:39:27,800
But then I think there's, like, if you're good, there has never been a better time than today.

567
00:39:28,160 --> 00:39:29,640
But that's the asterisk.

568
00:39:29,720 --> 00:39:30,960
It's, like, most people are not good.

569
00:39:31,100 --> 00:39:38,920
So, like, most of the audience who followed that advice, like, there are some who are wildly successful, like, way more successful than me at this point.

570
00:39:39,020 --> 00:39:42,080
Because I first started creating content, like, four or five years ago.

571
00:39:42,400 --> 00:39:48,320
Some of them have, like, made companies, exited, and are, like, stupidly wealthy now in that time.

572
00:39:49,120 --> 00:39:51,260
Like, before, they didn't even know how to code at all.

573
00:39:52,740 --> 00:39:56,020
So, it's, like, the top 1%, they are, like, killing it.

574
00:39:56,080 --> 00:39:57,640
They're doing way better than ever before.

575
00:39:58,060 --> 00:40:04,340
But I think, like, the bottom half of people who used to be fine, like, prior to COVID, like, all these companies just hire, like, everyone.

576
00:40:04,900 --> 00:40:10,260
They needed test engineers, QA engineers, they needed drones to, like, do things.

577
00:40:10,680 --> 00:40:10,840
Yeah.

578
00:40:11,040 --> 00:40:14,280
Do all this, like, BS work, and you kind of slowly gain experience.

579
00:40:14,480 --> 00:40:16,680
But now it's, like, companies don't need that anymore.

580
00:40:16,880 --> 00:40:17,440
Not really.

581
00:40:18,020 --> 00:40:22,100
Why would you get, like, three juniors when you could just have one senior?

582
00:40:22,240 --> 00:40:24,720
Who's going to do better work and probably do it faster, too?

583
00:40:26,680 --> 00:40:28,480
And I think it's only going to get worse.

584
00:40:28,580 --> 00:40:30,300
Because now even seniors are starting to get afraid.

585
00:40:30,500 --> 00:40:31,100
They're, like, oh, shit.

586
00:40:31,540 --> 00:40:32,760
Like, AI is pretty good now.

587
00:40:32,940 --> 00:40:35,700
Like, and again, this was not even true three months ago.

588
00:40:35,900 --> 00:40:38,140
Because, like, I've been using AI this whole time.

589
00:40:38,500 --> 00:40:39,960
And in the beginning, it was quite bad.

590
00:40:40,080 --> 00:40:42,620
Like, you couldn't really get stuff to work.

591
00:40:42,680 --> 00:40:45,760
But now it's, like, really, really good.

592
00:40:45,760 --> 00:40:48,740
It can get you, like, 90%, 95% of the way there.

593
00:40:49,160 --> 00:40:51,900
And maybe the last 5% you need to manually fix.

594
00:40:51,900 --> 00:40:56,640
But, like, to answer your question, it's, like, I think a lot of this was unavoidable.

595
00:40:57,300 --> 00:40:59,740
Whereas, like, before it was obviously the right path.

596
00:41:00,060 --> 00:41:04,180
And I think even now it is the right path if you are good.

597
00:41:04,280 --> 00:41:07,080
And I hate the word agency because I feel like it's overloaded.

598
00:41:07,280 --> 00:41:13,740
But it's, like, if you're a go-getter, like, if you're a killer, like, you're still going to be successful regardless of AI is there or not.

599
00:41:13,740 --> 00:41:14,640
Because you're going to leverage it.

600
00:41:14,680 --> 00:41:15,480
You're going to build a business.

601
00:41:15,600 --> 00:41:16,440
You're going to sell a business.

602
00:41:16,880 --> 00:41:20,080
You're going to be getting your postdoc in, like, machine learning.

603
00:41:20,200 --> 00:41:22,100
You're going to be making millions at OpenAI Anthropic.

604
00:41:22,320 --> 00:41:25,640
Like, if you're among the best, then you will be paid.

605
00:41:25,780 --> 00:41:27,340
And, like, very, very handsomely.

606
00:41:27,720 --> 00:41:30,440
Like, there are people my age who are, like, VPs at OpenAI.

607
00:41:30,980 --> 00:41:34,160
They're, like, you know, making $100 million pay packages.

608
00:41:34,440 --> 00:41:44,920
But, like, the delta between, like, the very top, like, if you're top 0.01% versus 0.1% versus 1% versus 10%, like, each one is, like, a step function of, like, how much you make.

609
00:41:45,160 --> 00:41:49,560
But, like, unfortunately, most people are, like, you know, their average or their below average.

610
00:41:49,840 --> 00:41:52,580
In which case, like, not even just for comp sci.

611
00:41:52,680 --> 00:41:55,380
I was kind of, like, taking a look at all white-collar jobs.

612
00:41:55,680 --> 00:41:56,680
Like, everyone's in danger.

613
00:41:56,840 --> 00:42:03,760
Like, accounting, lawyers, as long as you have some sort of work that deals with a computer and text and eventually even voice.

614
00:42:03,860 --> 00:42:04,520
Eventually, even vision.

615
00:42:04,740 --> 00:42:07,880
Like, graphic design, every job is really at risk.

616
00:42:09,440 --> 00:42:11,020
So, it's, yeah, I don't know.

617
00:42:11,180 --> 00:42:17,360
Like, I think I, obviously, looking back, like you said, it's, like, kind of 2020 now.

618
00:42:17,440 --> 00:42:23,520
Like, looking back, it was not the right recommendation because I did not anticipate AI advancing so quickly.

619
00:42:23,520 --> 00:42:27,060
I thought, like, oh, you know, we'd have, like, five more years before we get to this point.

620
00:42:28,740 --> 00:42:33,280
And I also thought, like, I truly believe before, like, it was the best way to

621
00:42:33,280 --> 00:42:35,080
make money, even if you were kind of dumb.

622
00:42:35,160 --> 00:42:39,440
Because I knew plenty of dumb people in engineering and who would make a decent amount.

623
00:42:39,700 --> 00:42:41,160
But, like, those people are screwed nowadays.

624
00:42:41,340 --> 00:42:42,900
Like, there's just no shot for them.

625
00:42:43,000 --> 00:42:48,620
Like, why would you hire these people now when you can hire a smart person that will do, you know,

626
00:42:48,620 --> 00:42:53,520
not just 2x, but, like, 10x, literally 10x the amount of work compared to, like, 10 dumb people.

627
00:42:54,660 --> 00:43:00,040
So I think it's, like, for my audience, there's a lot of people who are very grateful.

628
00:43:00,540 --> 00:43:04,440
But I also think that those same people, they probably would have been successful regardless.

629
00:43:04,720 --> 00:43:07,660
Like, if they didn't study comp sci, they could have studied something else, they probably would have done well.

630
00:43:08,200 --> 00:43:15,740
And it's all the people who, you know, I don't want to say dumb, but, like, they're, that are not top, like, 30.

631
00:43:16,820 --> 00:43:22,380
It's hard to put exact percentage on it because it's unclear to me, like, how much companies actually know what's going on.

632
00:43:22,500 --> 00:43:27,880
Because, you know, some companies might limit you to, like, let's say, like, a crappy model.

633
00:43:28,080 --> 00:43:33,800
Like, they don't let you use cloud code or maybe they only let you use, like, GitHub Copilot or, like, one of these shitty AIs, right?

634
00:43:34,240 --> 00:43:36,040
Then they don't realize, like, how powerful it is.

635
00:43:36,760 --> 00:43:44,200
But as far as, like, I think the bifurcation and, like, the term people are using is, like, permanent underclass.

636
00:43:44,600 --> 00:43:48,560
Like, I think that's a kind of, like, an exaggerated term.

637
00:43:48,820 --> 00:43:57,720
But I definitely think there's a hint of truth to it where I kind of spoke to it earlier where, like, I just don't really accept my kids to amount to much, honestly.

638
00:43:57,720 --> 00:43:59,920
Because, like, what the hell are they going to do in the future?

639
00:44:00,120 --> 00:44:01,980
It's, like, it's up to, it's literally up to our generation.

640
00:44:02,140 --> 00:44:05,160
If you're, like, working age now, you need to make your money now.

641
00:44:05,580 --> 00:44:11,260
Like, this is, like, the greatest technological change since, like, the internet.

642
00:44:11,580 --> 00:44:12,520
Like, possibly more so.

643
00:44:13,060 --> 00:44:15,160
This is, like, the industrial revolution of our lifetime.

644
00:44:16,160 --> 00:44:22,660
So it's, like, and most rich people that I've talked to pretty much agree.

645
00:44:22,800 --> 00:44:25,700
It's, like, if you don't have assets now, like, you better get some assets.

646
00:44:26,580 --> 00:44:28,020
Or else you're just screwed.

647
00:44:29,740 --> 00:44:31,480
Wait, so, okay, number one.

648
00:44:31,760 --> 00:44:33,020
Cat, clip that.

649
00:44:33,240 --> 00:44:35,340
Frank New officially apologizes.

650
00:44:35,500 --> 00:44:36,400
Live today.

651
00:44:38,620 --> 00:44:39,760
But, okay.

652
00:44:40,020 --> 00:44:44,800
So you also, so you do believe in some sort of, like, AI doomsday.

653
00:44:45,040 --> 00:44:49,160
Where you lean more towards, like, AI.

654
00:44:49,360 --> 00:44:51,380
Society is kind of hooked with AI.

655
00:44:52,720 --> 00:44:53,860
I guess it depends.

656
00:44:54,000 --> 00:44:57,940
Because, like, I think we'll have an abundance of everything.

657
00:44:58,260 --> 00:45:03,580
But it's really hard to, like, see the people who control all their resources.

658
00:45:03,800 --> 00:45:05,960
Like, how generous are they willing to be?

659
00:45:06,520 --> 00:45:17,100
Because, like, even 10, 15 years ago, people wrote books saying, like, you know, assets outpace earnings potential in, like, a salaried role.

660
00:45:17,360 --> 00:45:18,660
And that's always been the case.

661
00:45:19,080 --> 00:45:23,300
But that's only, like, that gap is getting bigger and bigger.

662
00:45:23,480 --> 00:45:28,840
It's, like, the amount of assets that top 0.1% controls, like, it's growing exponentially.

663
00:45:29,080 --> 00:45:34,120
Whereas, like, middle class and below, like, they're kept on getting pushed down in terms of, like, the amount of wealth they have.

664
00:45:34,120 --> 00:45:37,500
And no, like, people, in some cases, can't even afford groceries, right?

665
00:45:37,580 --> 00:45:40,820
It's, like, inflation is just crazy high in Western countries.

666
00:45:42,480 --> 00:45:47,960
And so, you know, ideal case is, like, we get some form of UBI.

667
00:45:48,300 --> 00:45:51,100
You know, we have all these robots who are building houses for everyone.

668
00:45:51,340 --> 00:45:55,600
Everyone has food because, you know, robots are harvesting the food and we're distributing the food.

669
00:45:56,260 --> 00:46:01,600
But then it's, like, the opposite case is where, sure, you have the ability to do all these things.

670
00:46:01,600 --> 00:46:06,580
But then the people who actually control the compute or the farmland, you know, they're hoarding it for themselves.

671
00:46:06,840 --> 00:46:09,080
And it's, like, I don't know if you've seen the movie Elysium.

672
00:46:09,520 --> 00:46:17,440
But it's, like, you know, an exaggerated form of this where, like, the rich people, they literally live on, like, this cloud city where everything is perfect.

673
00:46:17,540 --> 00:46:19,460
They've solved hunger, disease.

674
00:46:20,200 --> 00:46:22,160
It's just, you know, perfect everything.

675
00:46:22,380 --> 00:46:24,300
But then most people live on Earth.

676
00:46:24,420 --> 00:46:25,380
It's, like, super polluted.

677
00:46:26,280 --> 00:46:27,660
You don't really have any resources.

678
00:46:27,660 --> 00:46:28,840
You're doing, like, menial work.

679
00:46:29,340 --> 00:46:29,820
Or even, like, that.

680
00:46:29,960 --> 00:46:30,480
It's like Wall-E.

681
00:46:31,600 --> 00:46:33,900
Um, Wall-E's kind of like that.

682
00:46:33,940 --> 00:46:38,000
Except I think Wall-E, they, um, it's more of a paradise.

683
00:46:38,000 --> 00:46:40,640
Just, like, everyone has robots, you know, waiting on them.

684
00:46:41,160 --> 00:46:51,560
But, um, I think the other, have you seen the Black Mirror episode where everyone's just, like, on the bikes generating electricity for credits?

685
00:46:51,840 --> 00:46:52,360
And that's...

686
00:46:52,360 --> 00:46:53,200
Yes, yes.

687
00:46:53,740 --> 00:46:55,020
First one I've seen, actually.

688
00:46:55,140 --> 00:46:56,460
That was the first Black Mirror episode.

689
00:46:56,580 --> 00:46:57,240
I was like, whoa.

690
00:46:57,500 --> 00:46:58,180
This is a cool show.

691
00:46:58,420 --> 00:46:59,200
That could be the future.

692
00:46:59,460 --> 00:47:06,140
Like, people are just, like, so useless that the only, like, benefit that they can provide humanity is, like, generating electricity.

693
00:47:06,500 --> 00:47:09,080
It's like the Rick and Morty episode where, like, you're in a pocket universe.

694
00:47:09,580 --> 00:47:11,760
You just do the step pedals because that's all you're good for.

695
00:47:11,960 --> 00:47:12,460
Like...

696
00:47:12,460 --> 00:47:12,680
Yes.

697
00:47:12,780 --> 00:47:17,820
Um, and it's, like, it's not too hard to imagine a future where that's true.

698
00:47:18,060 --> 00:47:20,440
Where, like, okay, now we have robots that are smarter than everyone.

699
00:47:20,900 --> 00:47:23,340
Like, frankly speaking, robots are probably...

700
00:47:23,340 --> 00:47:25,440
The AIs of today are already smarter.

701
00:47:25,700 --> 00:47:34,700
If you aggregate their, like, intelligence across all these subjects, it's, like, it's very hard-pressed to meet any, like, individual person who has as much general knowledge.

702
00:47:34,760 --> 00:47:38,600
Like, sure, you might have more specific knowledge in, like, one area.

703
00:47:38,860 --> 00:47:40,320
Maybe one, even, if you're good.

704
00:47:40,920 --> 00:47:44,580
Um, so it's, like, okay, it's gonna be more intelligent.

705
00:47:44,820 --> 00:47:46,620
And then they haven't figured out robots yet.

706
00:47:46,640 --> 00:47:49,720
But, like, if you look at robots today versus even last year.

707
00:47:49,800 --> 00:47:53,520
Like, last year, they're kind of, like, awkward and, you know, they fall down.

708
00:47:53,520 --> 00:47:57,660
Now they're, like, doing flips, like, doing kung fu, this, like, coordinated dance.

709
00:47:57,840 --> 00:47:59,700
Like, it's crazy, the rate of advancement.

710
00:48:00,360 --> 00:48:03,020
And I think it's only gonna get crazier in the future, right?

711
00:48:03,540 --> 00:48:05,500
So, I wouldn't say I'm a doomer.

712
00:48:05,740 --> 00:48:09,640
Like, there's definitely a scenario where it's, like, yeah, we have an abundance of everything.

713
00:48:09,800 --> 00:48:10,360
Everything's cheap.

714
00:48:10,480 --> 00:48:11,600
People can just focus on whatever.

715
00:48:12,180 --> 00:48:18,880
But then, like, there's a other, I feel like, more likely scenario where it's, like, sure, we'll have all these things.

716
00:48:18,880 --> 00:48:30,320
But the people who own the resources, like, who own the farmland, like Bill Gates, he's the single largest farmland owner in the United States, like, private individual.

717
00:48:30,480 --> 00:48:31,900
He owns a crap ton of farmland.

718
00:48:32,480 --> 00:48:39,000
Or the people who own the people who control compute, like, the people who are working on these models, you know, like, the anthropic open AI.

719
00:48:39,000 --> 00:48:45,380
I actually think, like, the highest ED play is probably to work at one of those two companies, honestly.

720
00:48:46,240 --> 00:48:57,120
Like, like, given the failure mode for, like, startups, it's, like, is more unlikely for you to, like, out-earn just how much those companies grow.

721
00:48:57,120 --> 00:49:02,020
So, just, like, you know, they're determining the future of humanity, effectively, at this point.

722
00:49:02,640 --> 00:49:17,840
Can you, so my, so I think about this a lot, and my question is, like, can't you make the same argument in the 1920s or late 1800s when the Industrial Revolution was happening?

723
00:49:18,280 --> 00:49:22,200
And everyone's, like, oh, yeah, robots and machineries are going to take over, like, factories.

724
00:49:22,200 --> 00:49:25,560
We don't need humans to operate this machinery anymore.

725
00:49:25,840 --> 00:49:27,100
Is that the 1920s?

726
00:49:27,340 --> 00:49:27,780
I don't know.

727
00:49:28,240 --> 00:49:29,240
But you know what I'm talking about?

728
00:49:29,240 --> 00:49:35,360
When robots first took over, and then that kind of sprouted the entire industry of, like, software engineers.

729
00:49:35,360 --> 00:49:38,000
Like, software engineers did not exist back then.

730
00:49:38,240 --> 00:49:41,240
So, is there, like, a new industry that comes out of this?

731
00:49:41,440 --> 00:49:47,140
Granted, you know, there's going to be some industry that just naturally die out, and that's just how it goes.

732
00:49:47,580 --> 00:49:48,600
But it's, like, I don't know.

733
00:49:49,000 --> 00:49:52,020
You can make the argument, like, oh, prompt engineers are going to come out of this.

734
00:49:52,200 --> 00:49:54,380
Or everyone talks about this thing, like, the tastemakers.

735
00:49:54,940 --> 00:49:56,220
I don't know what that means exactly.

736
00:49:57,120 --> 00:50:01,780
But I think about this a lot, where I'm just, like, well, it can't all be, like, doomsday.

737
00:50:01,900 --> 00:50:07,460
Like, human beings, we're going to find problems with our lives that we're unsatisfied with.

738
00:50:08,120 --> 00:50:12,500
Like, you can't AI automate away in-person events.

739
00:50:12,880 --> 00:50:23,800
Like, there's going to be, YC is going to invest in some, like, fucking immunity company that's going to host the biggest in-person event in the world in, like, 10 years or something.

740
00:50:24,120 --> 00:50:28,040
You know, what's kind of funny is that, you remember the WeWork founder?

741
00:50:29,060 --> 00:50:30,040
Yeah, Adam Neumann.

742
00:50:30,180 --> 00:50:35,140
So he started a new company that's more focused on, like, kind of in-person living type thing.

743
00:50:35,240 --> 00:50:42,480
It's, like, a real, it's still another real estate play, but it's more like, you know, he might get some more funding now that you kind of mentioned this thread.

744
00:50:42,860 --> 00:50:54,000
But I think it's, like, the key difference, and I hear that, like, counter-argument a lot, where it's, like, hey, you know, this happened many times before with the Industrial Revolution, with, like, you know, calculators and writing and et cetera, et cetera.

745
00:50:54,400 --> 00:50:57,780
But I think the key difference is, like, those were not straight-up replacements.

746
00:50:57,940 --> 00:51:01,360
Like, those were still tools, in a way, where, like, they required some sort of supervision.

747
00:51:01,840 --> 00:51:04,520
Whereas, like, we are literally building something better than ourselves.

748
00:51:04,980 --> 00:51:08,480
It's, like, at all aspects of intelligence, right?

749
00:51:08,740 --> 00:51:11,160
Which is why it's, like, people are like, oh, you know, go to the trades.

750
00:51:11,220 --> 00:51:11,960
That's going to save you.

751
00:51:12,220 --> 00:51:12,900
Like, no, it's not.

752
00:51:12,960 --> 00:51:13,520
Are you kidding me?

753
00:51:13,840 --> 00:51:15,860
Like, that's such a joke.

754
00:51:16,080 --> 00:51:19,820
Like, yeah, I just, I don't know what people are thinking.

755
00:51:20,000 --> 00:51:23,020
I mean, I guess their thought is, like, oh, you know, if white-collar is screwed, we're going to blue-collar.

756
00:51:23,100 --> 00:51:32,300
It's, like, no, once white-collar gets screwed very rapidly, like, you think they won't be able to create a machine that, like, does your laundry or, like, you know, cooks food?

757
00:51:32,300 --> 00:51:35,200
It's, like, those are very rapidly gone next.

758
00:51:35,960 --> 00:51:37,400
And those are already lower paid.

759
00:51:37,520 --> 00:51:46,860
So, it's, like, I can pay $15,000 for this robot to be my maid or I can employ a person for, like, I don't know, $50,000 within nanny.

760
00:51:47,420 --> 00:51:52,760
But the robot is cheaper to manufacture on a per-unit basis than cars.

761
00:51:53,160 --> 00:51:55,060
Like, a car has more material inside of it.

762
00:51:55,160 --> 00:52:02,000
And the entire reason why, like, Tesla is not tanking is they're, like, oh, you know, even though our car sales suck now, we're going to be a robot company.

763
00:52:02,300 --> 00:52:05,060
So, you know, you should invest in us.

764
00:52:05,140 --> 00:52:12,100
Like, we're going to make a billion robots because that's what we're going to do because they are now getting wrecked by BYD on the electric car market.

765
00:52:12,680 --> 00:52:15,880
So, it's, like, I just don't see it.

766
00:52:15,980 --> 00:52:22,400
Like, I can't envision all these jobs being created because, like, one person is able to do so much more by themselves now.

767
00:52:22,840 --> 00:52:29,740
Like, before you needed maybe, like, a team of three or four engineers over the course of several months to build, like, an MVP.

768
00:52:30,040 --> 00:52:35,860
Now you can do it in a weekend or, like, an afternoon with one person and, like, one cloud code subscription.

769
00:52:36,580 --> 00:52:39,880
So, it's, like, I just, it's hard.

770
00:52:40,000 --> 00:52:43,300
I think a lot of the AI bosses, some of them are more upfront than others.

771
00:52:43,420 --> 00:52:45,940
Like, the Anthropics CEO, he's, like, yeah, white collar's fucked.

772
00:52:46,160 --> 00:52:52,400
Like, they're going to lose, like, probably 30% to 40% of all workers, like, at least junior workers in the next three to five years.

773
00:52:52,620 --> 00:52:54,220
And he's, like, telling it like it is.

774
00:52:54,300 --> 00:52:57,680
It's, like, yeah, this is, you know, Urbano's will be smarter and better.

775
00:52:59,380 --> 00:53:08,320
Whereas, like, other people, I think they probably think that privately, but publicly, they don't want to, like, make it too doomsday.

776
00:53:08,480 --> 00:53:10,520
Like, they're, like, oh, you know, there'll be new jobs.

777
00:53:11,240 --> 00:53:14,600
You can be, like, a space data center operator.

778
00:53:14,760 --> 00:53:17,040
It's, like, why the hell would you have a person doing that over a robot?

779
00:53:17,220 --> 00:53:18,100
Like, it doesn't make any sense.

780
00:53:19,040 --> 00:53:19,220
Yeah.

781
00:53:19,900 --> 00:53:20,700
But, yeah, I don't know.

782
00:53:20,700 --> 00:53:37,160
I think that we are at, like, the perfect age in terms of, like, well, basically anyone who's, like, 16 and above, like, you have access to tools now that no one in the previous, like, humanity never had access to these tools.

783
00:53:37,300 --> 00:53:39,360
Like, now is the time to make something.

784
00:53:39,960 --> 00:53:45,440
And if you can't make something, try to get into, like, opening AI or Anthropic because they're the two juggernauts right now.

785
00:53:46,820 --> 00:53:47,740
Yeah, yeah.

786
00:53:47,880 --> 00:53:51,620
Or start a personal brand and use Yorbi AI to grow your personal brand.

787
00:53:51,680 --> 00:53:52,180
Yeah, there you go.

788
00:53:52,880 --> 00:53:53,760
Make viral content.

789
00:53:53,900 --> 00:53:55,680
You want to market your startup, check out Yorbi.

790
00:53:57,000 --> 00:53:57,400
Yeah.

791
00:53:58,100 --> 00:53:58,900
Okay, okay.

792
00:53:59,140 --> 00:53:59,540
Interesting.

793
00:53:59,900 --> 00:54:01,400
Oh, but, yeah, talking more about Yorbi.

794
00:54:02,600 --> 00:54:08,080
So, presumably, you dogfood your own content to create content.

795
00:54:08,740 --> 00:54:11,880
I know you recently hired someone to take over a lot of the marketing.

796
00:54:12,720 --> 00:54:16,420
Could you talk about, like, what avenues you used for marketing?

797
00:54:16,560 --> 00:54:18,020
Like, I'm sure you did organic.

798
00:54:18,560 --> 00:54:19,960
Did you, like, look at UGC?

799
00:54:20,080 --> 00:54:21,160
Did you look at paid ads?

800
00:54:21,820 --> 00:54:29,680
Can you kind of go through the process of, like, how you started, well, one, deciding, like, Yorbi was the play to pursue more thoroughly?

801
00:54:30,080 --> 00:54:32,660
Was there anything more than just, like, okay, we both have a background.

802
00:54:32,820 --> 00:54:34,260
We both are pretty good at it.

803
00:54:34,520 --> 00:54:39,760
And then also, too, the various marketing strategies you used to grow the company.

804
00:54:40,800 --> 00:54:41,200
Okay.

805
00:54:41,840 --> 00:54:44,360
Let me see if I can explain this in a very coherent way.

806
00:54:45,060 --> 00:54:56,920
So, last year in 2025, around August, we got into Startup Accelerator, Launch Accelerator, which is Jason Calacanis' Startup Accelerator.

807
00:54:58,320 --> 00:55:03,460
And we were building Yorbi, to answer your first question, because we both had a background in it.

808
00:55:03,980 --> 00:55:09,060
So, it just naturally made sense for us to go down our product within the social media realm.

809
00:55:09,840 --> 00:55:13,780
So, we launched it in mid-November of last year.

810
00:55:13,880 --> 00:55:17,420
But I'd say December, because even after we launched it, nothing happened for, like, two weeks.

811
00:55:17,440 --> 00:55:19,680
We're still, like, pushing our products.

812
00:55:19,840 --> 00:55:22,160
Like, our Hero product didn't even come out until, like, December.

813
00:55:23,220 --> 00:55:32,460
But since December, we launched our Hero product, which is the content remixture, the one I talked about earlier, where you can remix any viral video and get, like, a viral optimized script.

814
00:55:33,060 --> 00:55:35,600
And we began marketing it on social media.

815
00:55:35,820 --> 00:55:49,400
And actually, I used AI to market Yorbi, like, an AI-created avatar, which leads to another funny conversation we can talk about in a bit about how AI is going to change content creation.

816
00:55:49,920 --> 00:56:00,160
But marketed that with my AI avatar for pretty much the past, like, three months, was able to go pretty viral and grew to over 20,000 users in that time span.

817
00:56:00,800 --> 00:56:06,840
So, because of that, we only have done organic social media marketing up until this point.

818
00:56:07,360 --> 00:56:11,760
We, at least, I personally haven't promoted Yorbi to my own personal brand.

819
00:56:11,900 --> 00:56:15,880
Like, yes, I told a story about our user growth, but I never marketed it to my personal brand.

820
00:56:16,240 --> 00:56:20,240
Mostly because, like, my personal brand is, like, within the corporate startup ecosystem.

821
00:56:20,940 --> 00:56:23,440
So, it's not as relevant to creators.

822
00:56:23,440 --> 00:56:26,120
But we are building out more, like, U2B aspects to it.

823
00:56:26,140 --> 00:56:26,980
So, it will be eventually.

824
00:56:27,480 --> 00:56:28,180
That's down the line.

825
00:56:28,700 --> 00:56:34,060
So, all the growth has come from, like, pretty much organic social media marketing from, like, two accounts.

826
00:56:35,060 --> 00:56:35,980
Mostly AI.

827
00:56:36,860 --> 00:56:53,980
And the reason why I am now going a lot harder on social media marketing, I made a LinkedIn post about this the other day, where I'm going to be spending 60K in the next three months to try to make our brand go viral, as viral as possible, is for two reasons.

828
00:56:54,240 --> 00:56:56,340
Well, number one, I'm going through a fundraising round right now.

829
00:56:56,460 --> 00:56:59,760
So, as I'm fundraising, I want to be able to show how much traction as I can.

830
00:57:00,060 --> 00:57:05,720
But the second thing is, we are already seeing validation with social media content.

831
00:57:06,000 --> 00:57:08,080
So, we know we can go viral on social media.

832
00:57:08,300 --> 00:57:09,000
So, all right, great.

833
00:57:09,460 --> 00:57:10,840
This is a validated channel.

834
00:57:11,200 --> 00:57:16,580
I think it's time to, like, pour gasoline or fuel on a fire that we kind of have created.

835
00:57:17,160 --> 00:57:24,780
So, I made a post last week about, like I said, I'm spending $60,000 in the next three months to market my product.

836
00:57:24,940 --> 00:57:38,200
But the point of that post was to try to hire someone to come onto my team to basically, you know, manage all the marketing because I'm going to be very busy with fundraising and utter CEO duties, like, I don't know, taxes or something.

837
00:57:38,920 --> 00:57:42,300
But I end up hiring two individuals.

838
00:57:42,780 --> 00:57:45,040
Well, I mean, two entities.

839
00:57:45,480 --> 00:57:46,680
One individual, one entity.

840
00:57:46,920 --> 00:57:50,260
So, I onboarded a person.

841
00:57:50,520 --> 00:57:51,460
He's in college right now.

842
00:57:51,580 --> 00:57:52,940
He's working for us part-time.

843
00:57:53,220 --> 00:57:56,000
And I also onboarded a marketing agency.

844
00:57:56,600 --> 00:57:58,080
And basically running both in parallel.

845
00:57:58,520 --> 00:58:00,720
Initially, I was just going to do one or the other.

846
00:58:01,080 --> 00:58:04,880
I wanted to lean more towards hiring, bringing someone in-house.

847
00:58:05,140 --> 00:58:17,680
But I ultimately opted for both just because I want to see how they both run these campaigns and maybe just, like, learnings that both of them can, you know, cross-reference from one another.

848
00:58:18,100 --> 00:58:24,680
Because they're both, like, both the agency, also in Visual Onboarded, are both very experienced with, like, running campaigns for, like, other brands already.

849
00:58:26,160 --> 00:58:26,560
Cool.

850
00:58:26,860 --> 00:58:34,760
Yeah, let's dig more into, you talked earlier, how you did all of it with AI Influencer and how it's all organic.

851
00:58:35,620 --> 00:58:39,760
Can you feel more in-depth into, I guess, what made it take off?

852
00:58:39,860 --> 00:58:42,000
Or was it just kind of, like, viral from the start?

853
00:58:43,460 --> 00:58:50,360
So, the account that I created, at first I was making content on it, like me.

854
00:58:50,720 --> 00:58:51,860
I was making videos on it.

855
00:58:53,060 --> 00:58:55,780
Eventually, I don't know why I started using AI Avatar.

856
00:58:56,160 --> 00:58:58,740
I think I just got curious or I got lazy.

857
00:58:59,640 --> 00:59:05,080
But essentially, I was just, like, you know, this Sora launched in, like, September of last year, I think, Sora 2.

858
00:59:05,900 --> 00:59:16,540
And it was, like, one of, okay, when Sora 2 launched, that was the moment where I was, like, oh, yes, AI beta generation is going to take over.

859
00:59:17,040 --> 00:59:20,100
Before that, I was, like, a non-believer in AI beta gen.

860
00:59:20,140 --> 00:59:22,720
I was, like, this is never going to be better than human creators.

861
00:59:23,060 --> 00:59:25,920
The moment Sora came out, my beliefs switched in that moment.

862
00:59:26,020 --> 00:59:27,220
I was, like, this is the future.

863
00:59:27,820 --> 00:59:36,580
So, I was always very curious about the potential of, like, AI video generation, especially when it comes in the concept of marketing a product.

864
00:59:36,760 --> 00:59:44,160
Because my background is running my agency where I'll go out, I'll hire real human creators to make content for these brands.

865
00:59:44,320 --> 00:59:50,020
And you work with these creators, you'll train them, you'll show them how to make good content, how to have a good hook, all that stuff.

866
00:59:50,460 --> 00:59:53,180
Very manual, very human, very exhausting.

867
00:59:53,560 --> 00:59:54,560
You're dealing with people.

868
00:59:54,700 --> 00:59:57,020
You're basically running, like, a services business at that point.

869
00:59:58,020 --> 01:00:02,660
So, I was, like, okay, can I do this with AI and achieve the same results?

870
01:00:02,960 --> 01:00:04,280
Is it going to lead to conversions?

871
01:00:04,480 --> 01:00:05,720
Is it going to lead to lower trust?

872
01:00:05,800 --> 01:00:06,520
All that stuff.

873
01:00:07,160 --> 01:00:09,600
And the conclusion was it's the same.

874
01:00:09,980 --> 01:00:11,040
It's almost the same.

875
01:00:11,600 --> 01:00:15,840
Some will argue it's better because, like, the cost is, like, pretty much no cost.

876
01:00:15,900 --> 01:00:16,200
It's free.

877
01:00:16,300 --> 01:00:18,080
Like, Sora 2 is free to generate content.

878
01:00:18,520 --> 01:00:29,540
So, what I do is I go into Sora, I generate a piece of content with, like, an AI avatar, and I use that three-second video clip as, like, the hook of the video.

879
01:00:29,860 --> 01:00:39,680
And then with that hook, I also have, like, a text over the screen that basically outlines whether that's a dream outcome or a deep pain point that my target audiences face.

880
01:00:39,920 --> 01:00:50,080
And then after that initial hook, I'll have, like, a demo portion of how my tool works and how my tool solves the pain point or achieves the dream outcome that I promised in the hook.

881
01:00:50,460 --> 01:00:58,660
I basically repeated that video two to three times a day with, like, just different hooks, different text hooks, different generate AI avatar.

882
01:00:59,000 --> 01:00:59,960
Exact same demo.

883
01:01:00,200 --> 01:01:01,480
Like, I didn't change anything at all.

884
01:01:01,520 --> 01:01:06,820
I just took the same video clip, ripped that for, like, two, three times a day for, like, two weeks in a row.

885
01:01:06,820 --> 01:01:10,840
And then some videos just started getting over, like, 100K, 200K, 300K views and impressions.

886
01:01:11,540 --> 01:01:13,620
It has since then kind of died out a little bit.

887
01:01:13,680 --> 01:01:16,980
Just, like, eventually you kind of burned through an account and you also burned through a format.

888
01:01:18,400 --> 01:01:20,160
But that was, like, really, really effective.

889
01:01:20,420 --> 01:01:24,920
And I kind of proved to myself, like, yes, you can go viral with AI-generated content.

890
01:01:25,780 --> 01:01:27,060
It's not fully AI-generated.

891
01:01:27,180 --> 01:01:30,980
Like I said, I personally filmed the demo portion of the video, but, like, I'm not in it.

892
01:01:31,680 --> 01:01:39,440
But, like, the hook and everything that made every single video different, which, granted, is probably, like, the more important part, that part is all AI-generated.

893
01:01:40,160 --> 01:01:42,280
Now, I will say this.

894
01:01:44,100 --> 01:01:48,440
The question now is, like, okay, you were so successful with AI-generation.

895
01:01:49,240 --> 01:01:52,540
I don't know if I mentioned this earlier, but now I'm working with human creators again.

896
01:01:52,540 --> 01:01:54,880
Which, like, this is just a wild thing for me to say right now.

897
01:01:54,940 --> 01:01:57,940
It's like, oh, I'm working with humans, not robots, you know?

898
01:01:57,980 --> 01:01:59,760
Let me tell you why I'm working with humans again.

899
01:02:00,380 --> 01:02:02,840
But I am hiring human UGC creators again.

900
01:02:03,600 --> 01:02:05,140
And the obvious question is, like, why?

901
01:02:05,220 --> 01:02:06,840
You were so successful with AI-generation.

902
01:02:07,120 --> 01:02:07,800
For two reasons.

903
01:02:07,860 --> 01:02:11,000
Number one, AI still has limitations of what it can and can't do.

904
01:02:11,940 --> 01:02:16,540
Like, you just don't have as much flexibility in terms of, like, the type of content you want to be producing.

905
01:02:16,960 --> 01:02:22,080
Like, you can tell humans, in theory, to make anything you want them to do within reason.

906
01:02:22,540 --> 01:02:25,600
But with AI, you have to prompt it, right?

907
01:02:25,720 --> 01:02:32,180
And even when you prompt it, there's certain things that, like, AI just struggles to do with video generation to this day.

908
01:02:33,200 --> 01:02:44,860
The second reason is because these platforms, like Meta, TikTok, they have teams out there trying to stop you.

909
01:02:45,220 --> 01:02:45,860
And let me explain.

910
01:02:45,980 --> 01:02:47,080
Let me be very clear right now.

911
01:02:47,980 --> 01:02:50,260
These platforms are okay with AI content.

912
01:02:50,440 --> 01:02:50,760
They are.

913
01:02:50,760 --> 01:02:54,440
They are actually, if anything, I'll say Meta is very AI positive because they have Lama, right?

914
01:02:54,440 --> 01:02:57,880
They have to be friendly to AI-generate content.

915
01:02:58,020 --> 01:02:58,880
TikTok, not so much.

916
01:02:58,960 --> 01:03:00,420
But even then, they still allow it.

917
01:03:00,880 --> 01:03:06,340
What these platforms don't want is spam and content farms.

918
01:03:07,480 --> 01:03:20,560
And the problem of AI-generate content right now is in order to scale, you need to start renting out phones or you need to start renting out, like, servers or whatever, right?

919
01:03:20,560 --> 01:03:22,360
To basically, like, open more accounts.

920
01:03:23,160 --> 01:03:29,280
And the problem with that is if you open up 50 accounts, let's just say, like, behind me, I have a wall of, like, 50 phones.

921
01:03:29,680 --> 01:03:39,780
If Meta sees 50 phones, each with seven accounts on them, posting on across, I don't know what that meant, 350 accounts, all posting three content a day, they're going back.

922
01:03:39,840 --> 01:03:42,840
If this IP address is a content form, let's ban it.

923
01:03:43,860 --> 01:03:52,880
And I witnessed that firsthand because on my own phone that I have here, I had, like, three accounts I was running that were just fully AI-generated.

924
01:03:53,040 --> 01:03:54,100
And it was fine for a bit.

925
01:03:54,440 --> 01:03:57,860
But then one day I woke up and I was trying to post a piece of content.

926
01:03:58,520 --> 01:04:01,040
Two of my accounts I couldn't post anymore.

927
01:04:01,240 --> 01:04:01,600
Wow.

928
01:04:01,980 --> 01:04:02,720
No warning.

929
01:04:03,120 --> 01:04:03,780
No whatsoever.

930
01:04:03,980 --> 01:04:11,980
I just tried to post a piece of content to Instagram and it just says, your account, like, doesn't follow some community guidelines.

931
01:04:13,600 --> 01:04:15,880
I checked the account status, everything.

932
01:04:16,020 --> 01:04:16,860
It was perfectly fine.

933
01:04:17,100 --> 01:04:17,620
Didn't matter.

934
01:04:18,740 --> 01:04:19,980
So, was I banned?

935
01:04:20,120 --> 01:04:20,760
I wasn't banned.

936
01:04:20,940 --> 01:04:25,720
But I think that was, like, a warning sign from Zuck being, like, hey, hey, hey, hey, hey.

937
01:04:26,180 --> 01:04:27,320
I know what you're doing.

938
01:04:27,680 --> 01:04:28,260
Don't do that.

939
01:04:28,720 --> 01:04:29,360
Don't do that.

940
01:04:30,280 --> 01:04:31,960
My account has been spend memory stores.

941
01:04:32,080 --> 01:04:32,700
I'm posting again.

942
01:04:32,820 --> 01:04:34,140
I'm a lot more careful of it now.

943
01:04:34,300 --> 01:04:36,660
Because before, I was, like, just spamming three bills a day.

944
01:04:37,000 --> 01:04:39,580
Like, literally, like, the same hook, same body, everything.

945
01:04:39,700 --> 01:04:43,520
Now I'm trying to switch things up a little bit, try and make the account more, like, human-like.

946
01:04:43,600 --> 01:04:44,340
Almost to say.

947
01:04:45,180 --> 01:04:54,640
But I know these platforms have teams out there trying to catch us and stop exactly what we're trying to do with, like, content farms.

948
01:04:55,220 --> 01:04:56,900
And I don't know about you.

949
01:04:57,380 --> 01:04:59,020
I don't really want to bet against Zuck.

950
01:04:59,560 --> 01:05:00,000
I don't know.

951
01:05:00,460 --> 01:05:00,740
You know?

952
01:05:01,200 --> 01:05:03,980
I don't think that's a crazy statement to say.

953
01:05:04,780 --> 01:05:08,900
So, that's why I'm going back to, like, that's why I'm going back to hiring humans again.

954
01:05:08,980 --> 01:05:10,720
But that's why I'm going back to hiring humans again.

955
01:05:10,800 --> 01:05:13,220
Because, number one, flexibility.

956
01:05:13,540 --> 01:05:14,560
What the content they can make.

957
01:05:14,640 --> 01:05:19,180
And number two, it reduces the risk that my startup gets nuked off the platform.

958
01:05:19,420 --> 01:05:25,240
Because, eventually, there's going to be, like, anything even remotely related to this thing called Yorbi AI, you don't exist on my platform anymore.

959
01:05:25,720 --> 01:05:26,960
And I don't want to burn that bridge.

960
01:05:27,480 --> 01:05:35,380
Because I've been, my Facebook account is permanently banned from marketing paid ads on Facebook because I used to do dropshipping.

961
01:05:35,620 --> 01:05:37,520
But that's, again, different rabbit hole.

962
01:05:37,900 --> 01:05:38,680
Different rabbit hole.

963
01:05:39,780 --> 01:05:40,840
But I will say this, though.

964
01:05:41,200 --> 01:05:42,340
I'm going to end it with this.

965
01:05:43,500 --> 01:05:46,680
AI content generation is advancing so fast.

966
01:05:46,840 --> 01:05:53,440
Like, I think what we have seen with, like, cloud code and AI vibe coding, just in general, in the past, like, two years.

967
01:05:53,940 --> 01:05:59,100
I think right now, the next year or two, we're going to see the same thing with, like, AI video generation.

968
01:05:59,220 --> 01:06:08,980
Some of the latest models, like, Kling 3.0, I can make the same level of quality video.

969
01:06:10,380 --> 01:06:11,240
I can't tell.

970
01:06:11,300 --> 01:06:13,300
I can't tell anymore that it's AI.

971
01:06:13,540 --> 01:06:14,020
I can't either.

972
01:06:14,240 --> 01:06:14,700
I can't.

973
01:06:14,900 --> 01:06:18,280
I can tell up to, like, a month ago.

974
01:06:18,440 --> 01:06:20,000
Now, going forward, I can't tell anymore.

975
01:06:20,200 --> 01:06:22,800
I was like, this video, can I show you?

976
01:06:23,580 --> 01:06:25,220
No, I've been using Kling.

977
01:06:25,580 --> 01:06:26,300
I've been playing it.

978
01:06:26,300 --> 01:06:27,540
I completely agree.

979
01:06:28,220 --> 01:06:29,240
I can't tell anymore.

980
01:06:29,780 --> 01:06:32,140
It got to the point where I'm just like, okay, I can't tell now.

981
01:06:32,340 --> 01:06:32,840
I can't tell.

982
01:06:33,140 --> 01:06:33,780
You show me this?

983
01:06:33,900 --> 01:06:36,140
I don't even, I wouldn't even have assumed it.

984
01:06:36,220 --> 01:06:39,740
Before, Sora has, like, this, like, vibe to it.

985
01:06:39,840 --> 01:06:40,300
Yeah, yeah, yeah.

986
01:06:40,360 --> 01:06:41,420
Yeah, it's kind of no.

987
01:06:41,720 --> 01:06:42,200
It's AI.

988
01:06:42,440 --> 01:06:45,080
Kling, Kling 3.0, I'm just like, no.

989
01:06:45,220 --> 01:06:46,360
This is actually legit.

990
01:06:46,580 --> 01:06:47,100
Nah.

991
01:06:48,000 --> 01:06:48,400
Yeah.

992
01:06:48,900 --> 01:06:57,120
And I think kind of, like, two key insights you talked about in there, like, the videos are so good now that, one, you can't tell,

993
01:06:57,220 --> 01:07:04,380
and two, they're able to convert just as well as normal people and also still establish a trust because no one knows that it's AI.

994
01:07:04,560 --> 01:07:08,100
Like, it's already past the level of our human eyes.

995
01:07:08,180 --> 01:07:11,740
Like, I'm sure if you fed it through some algorithm, it would be like, oh, yeah, this is AI because of X, Y, Z.

996
01:07:12,200 --> 01:07:14,160
But, like, normal people cannot tell.

997
01:07:14,220 --> 01:07:17,260
Even if you study it for, like, a minute or two, you cannot tell.

998
01:07:17,880 --> 01:07:27,200
And then also, too, which is kind of an interesting problem, which I think there's definitely people who work on it where, like, they don't want you spamming from one phone.

999
01:07:27,320 --> 01:07:36,200
So, like, that's why you see the content farms in, like, China or, like, South Korea or, like, these, like, they have, like, a wall of phones and, like, each of them has, like, a dedicated IP.

1000
01:07:36,600 --> 01:07:39,300
And, like, they're kind of ways to get around it.

1001
01:07:39,340 --> 01:07:41,900
And there are some services that provide you ways to get around it.

1002
01:07:41,960 --> 01:07:53,700
But, like, you know, naturally, they don't want their platforms to be spanned with a bunch of AI spam, which it's funny that you mentioned, like, they have to kind of also be okay with it at the same time because they're pushing their own AI products.

1003
01:07:54,180 --> 01:07:58,960
They're trying to say, like, hey, you know, we're an AI company, but so they can't outright ban all AI content.

1004
01:08:00,140 --> 01:08:12,020
But there are already influencers that have, like, hundreds of thousands of followers, like, many, many of them, probably, like, in the hundreds, if not thousands, easily, of, like, purely AI at this point.

1005
01:08:12,020 --> 01:08:21,560
And, like, sometimes you'll see it called out in the comments, but, like, like you said, you really cannot tell probably, like, 95% of the time anymore.

1006
01:08:22,120 --> 01:08:22,480
Yeah.

1007
01:08:22,960 --> 01:08:24,120
I will say this, though.

1008
01:08:24,200 --> 01:08:27,340
I don't think this is, like, doomsday for creators.

1009
01:08:28,240 --> 01:08:36,820
If anything, I think this is a good thing for creators because I think, like, the creators that leverage AI are going to be even better off.

1010
01:08:36,820 --> 01:08:43,200
Kind of, like, to your point of, like, coding, where it's, like, the good creators are going to flourish from this, but the ones aren't.

1011
01:08:43,360 --> 01:08:44,300
Yeah, that was a wreck.

1012
01:08:46,140 --> 01:08:48,660
I think that's a common thread.

1013
01:08:48,760 --> 01:08:52,740
It's probably across every industry where it's, like, right now, if you're exceptional.

1014
01:08:52,740 --> 01:08:54,020
Exceptional, you're eating.

1015
01:08:54,220 --> 01:08:55,220
Like, you're doing quite well.

1016
01:08:55,360 --> 01:08:57,560
But if you're average, like, you're done.

1017
01:08:57,680 --> 01:08:58,200
You're done-zo.

1018
01:09:00,600 --> 01:09:05,020
But, yeah, you answered my follow-up perfectly of, like, okay, this, like, is working out so well.

1019
01:09:05,080 --> 01:09:06,320
Like, why not continue it?

1020
01:09:06,540 --> 01:09:13,360
But then to, like, add on to your comment earlier, I think you're absolutely right that, like, AI UGC is going to be the path forward.

1021
01:09:13,920 --> 01:09:21,140
And, like, what's kind of funny is, like, contrary to this trend, the biggest, one of the biggest AI UGC startups just blew up.

1022
01:09:21,820 --> 01:09:23,220
Or they've been dead for a while.

1023
01:09:23,300 --> 01:09:24,280
It's called, like, ArcAds.

1024
01:09:24,340 --> 01:09:27,660
And their whole cell was, like, oh, you know, we're going to do AI influencers.

1025
01:09:28,620 --> 01:09:30,700
They bought a domain name for $12 million.

1026
01:09:32,120 --> 01:09:34,000
It had a lot of big investors.

1027
01:09:34,540 --> 01:09:36,880
And now it's, like, completely shut down.

1028
01:09:37,100 --> 01:09:38,180
Like, their website is gone.

1029
01:09:38,340 --> 01:09:39,800
The guy, like, changed it.

1030
01:09:39,800 --> 01:09:40,960
Wait, wait, wait, wait, what?

1031
01:09:41,360 --> 01:09:43,320
Oh, you're talking about Icon.

1032
01:09:43,600 --> 01:09:44,000
Icon.

1033
01:09:44,120 --> 01:09:44,660
Sorry, Icon.

1034
01:09:44,940 --> 01:09:50,900
Yeah, ArcAds is the latest one that came out, like, blew up, like, a couple months ago.

1035
01:09:50,960 --> 01:09:52,160
Like, they raised a big round.

1036
01:09:52,580 --> 01:09:53,700
Yeah, I got that mixed up.

1037
01:09:53,720 --> 01:09:54,420
Like, before last year.

1038
01:09:54,900 --> 01:09:57,920
Icon's the one with, like, the founder that went on a tirade on Twitter.

1039
01:09:58,120 --> 01:09:58,480
Yeah, yeah.

1040
01:09:59,040 --> 01:10:00,920
He, like, blew up his company.

1041
01:10:00,920 --> 01:10:06,100
Like, the website's password protected, his LinkedIn's are, he changed his last name.

1042
01:10:06,500 --> 01:10:10,160
I don't know if that's an official name change or, like, just on Twitter.

1043
01:10:10,360 --> 01:10:15,020
But, like, it'd be pretty wild if he legally changed his name to try and distance himself from Icon.

1044
01:10:15,640 --> 01:10:17,560
But, yeah, ArcAds is actually the one that's doing well.

1045
01:10:18,300 --> 01:10:18,440
Yeah.

1046
01:10:18,960 --> 01:10:21,500
Icon is the one that is now defunct.

1047
01:10:22,300 --> 01:10:26,580
Icon is that story of, you know, whatever, founder aside.

1048
01:10:28,360 --> 01:10:30,120
They were, like, what's that saying?

1049
01:10:30,220 --> 01:10:30,980
Were they too early?

1050
01:10:31,920 --> 01:10:32,240
Yeah.

1051
01:10:32,540 --> 01:10:34,840
Like, I know what you're talking about.

1052
01:10:34,860 --> 01:10:35,700
The head of their time?

1053
01:10:35,900 --> 01:10:36,060
Yeah.

1054
01:10:36,160 --> 01:10:39,320
It's, like, when Apple came out with the iPad in, like, 1980s.

1055
01:10:39,580 --> 01:10:42,300
But then it's, like, no one wants to use it because it just wasn't that good.

1056
01:10:42,460 --> 01:10:44,220
It was, like, Blackberry with their Palm Pilot.

1057
01:10:44,580 --> 01:10:46,340
Or, like, Microsoft also came out with a tablet.

1058
01:10:46,480 --> 01:10:47,320
Like, that was just trash.

1059
01:10:47,480 --> 01:10:47,940
No one wanted it.

1060
01:10:49,540 --> 01:10:56,500
Yeah, because I remember when Icon came out, it was, like, 2023, 2024-ish.

1061
01:10:57,140 --> 01:10:59,520
Like, AI content generation just wasn't there.

1062
01:10:59,960 --> 01:11:01,540
But it's, like, it came out today and raised that much.

1063
01:11:01,600 --> 01:11:04,040
It's, like, nah, dude, the tools are ready for you.

1064
01:11:04,140 --> 01:11:04,340
Yeah.

1065
01:11:04,440 --> 01:11:07,240
Like, they literally came out in the last month.

1066
01:11:07,400 --> 01:11:09,700
Like, they would be one of the hottest startups ever.

1067
01:11:10,700 --> 01:11:20,820
Like, what's another interesting thing is that, like, I actually think that the whole, literally, someone could just make another arc ads.

1068
01:11:21,060 --> 01:11:23,340
Like, there's so much opportunity.

1069
01:11:24,340 --> 01:11:27,980
I feel like a lot of the problems that you've been discussed, like, there are ways around them.

1070
01:11:28,060 --> 01:11:29,420
Like, you can buy physical devices.

1071
01:11:29,960 --> 01:11:32,820
You can buy dedicated IPs from VPNs.

1072
01:11:32,820 --> 01:11:36,080
You can even make your own VPN if you wanted to go that far with it.

1073
01:11:36,440 --> 01:11:44,800
And you can sell services, be like, hey, you want to spin up X amount of videos and just sell, like, a credits-based platform like everyone else is doing.

1074
01:11:45,460 --> 01:11:48,820
Like, it even sounds like something that Yorby could do.

1075
01:11:48,940 --> 01:11:52,080
It's, like, right now, it sounds like you train people.

1076
01:11:52,260 --> 01:11:53,100
You write scripts.

1077
01:11:53,200 --> 01:11:53,940
You are able to copy.

1078
01:11:54,080 --> 01:11:56,980
Eventually, imagine it's, like, I just give you a video.

1079
01:11:57,120 --> 01:11:59,080
I'm, like, hey, Yorby, just make me another video.

1080
01:11:59,080 --> 01:12:04,200
Change the influencer to, like, you know, XYZ stats and just pump out the exact video.

1081
01:12:04,500 --> 01:12:06,420
Like, you're probably not that far away from it.

1082
01:12:06,740 --> 01:12:07,200
Jeez, right.

1083
01:12:07,280 --> 01:12:08,840
Did you read my pitch text or something?

1084
01:12:08,980 --> 01:12:10,120
Like, what's going on right now?

1085
01:12:10,200 --> 01:12:10,420
Let's get a pitch.

1086
01:12:13,180 --> 01:12:13,900
Yeah, yeah.

1087
01:12:14,000 --> 01:12:15,560
That is on the roadmap as well.

1088
01:12:16,920 --> 01:12:22,300
But did you say, like, getting to, like, content farms as well, like, having phones and everything?

1089
01:12:23,360 --> 01:12:32,660
I was actually planning to do that because I was thinking, like, as far, I mean, similar to you, my main audience is not really, like, language learning, right?

1090
01:12:32,660 --> 01:12:42,680
They're more, like, finance and tech and, like, working people who, like, maybe they'll randomly want to learn Chinese or maybe randomly learn another language, but it's not, like, targeted.

1091
01:12:43,120 --> 01:12:45,680
So then I was thinking, like, okay, I can hire UGC.

1092
01:12:46,080 --> 01:12:48,280
But similar to you, I don't want to deal with people.

1093
01:12:48,600 --> 01:12:50,000
Like, it seems like a pain.

1094
01:12:50,460 --> 01:12:53,900
Like, I left corporate so I could not deal with a bunch of people.

1095
01:12:54,060 --> 01:12:54,820
People, yeah.

1096
01:12:55,200 --> 01:12:59,140
So I was, like, okay, I can go buy a bunch of phones, like, cheap phones from the States.

1097
01:12:59,300 --> 01:13:03,300
I can, like, surely people already know how to run successful content farms.

1098
01:13:03,480 --> 01:13:13,700
And, like, the only difference really is instead of hiring a bunch of, like, random people locally and having them and teaching them and training them, I'll just, like, make AI UGC.

1099
01:13:14,800 --> 01:13:17,920
Because I was playing with the Kling models literally, like, this past week.

1100
01:13:18,040 --> 01:13:19,140
And I was, like, this is insane.

1101
01:13:19,460 --> 01:13:22,040
Like, how, and it's fast, too.

1102
01:13:22,220 --> 01:13:28,340
Like, before video generation used to take, you know, order of, like, tens of minutes.

1103
01:13:28,620 --> 01:13:30,980
Now it's, like, one minute or less.

1104
01:13:31,100 --> 01:13:32,860
Like, 30 seconds and boom.

1105
01:13:33,220 --> 01:13:34,720
You can have, like, a 15-second video.

1106
01:13:35,140 --> 01:13:36,720
And like you say, you don't even need 15 seconds.

1107
01:13:36,780 --> 01:13:39,640
You only need, like, the three to five seconds for the hook.

1108
01:13:39,840 --> 01:13:41,460
And the rest of it will be whatever you want.

1109
01:13:42,680 --> 01:13:42,920
Yeah.

1110
01:13:43,880 --> 01:13:44,800
Be careful, though.

1111
01:13:45,740 --> 01:13:47,280
It's, you can do a small scale.

1112
01:13:47,380 --> 01:13:49,020
You try to scale up to, like, 50 phones.

1113
01:13:49,260 --> 01:13:49,400
Ooh.

1114
01:13:50,460 --> 01:13:50,700
Ooh.

1115
01:13:50,960 --> 01:13:54,660
Yeah, I mean, I feel like surely there's a technological way to get around that.

1116
01:13:54,780 --> 01:13:55,180
Because, like.

1117
01:13:55,820 --> 01:13:58,960
I think you're just always going to be playing cat and mouse with, like, these platforms.

1118
01:14:00,100 --> 01:14:07,960
And like you said, it's, like, maybe you still have UGC creators, but now you're literally teaching them, like, hey, like, use this AI thing.

1119
01:14:07,960 --> 01:14:13,480
Like, I want you to make, like, instead of, you know, two or three videos today, I want you to make 50 videos today.

1120
01:14:13,640 --> 01:14:15,740
And I want you to, like, pick the best ones.

1121
01:14:15,800 --> 01:14:17,100
I want you to have, like, four accounts.

1122
01:14:17,300 --> 01:14:22,780
So it's, like, you're still, you know, you're pushing the AI abstraction one human layer down.

1123
01:14:23,500 --> 01:14:26,620
So one of my UGC creators does do that right now.

1124
01:14:26,800 --> 01:14:30,540
He makes, I taught him how to make my AI UGC.

1125
01:14:30,900 --> 01:14:34,120
And he just posts for me, like, AI UGC accounts, too.

1126
01:14:34,660 --> 01:14:37,200
I'm, like, just testing that to be, like, okay, I did it for myself.

1127
01:14:37,400 --> 01:14:38,160
Does it work for him?

1128
01:14:38,800 --> 01:14:39,180
It did.

1129
01:14:39,720 --> 01:14:46,160
Actually, funny enough, our tool kind of, like, I don't want to say it went viral, but, like, was getting a lot of traction in Korea.

1130
01:14:46,380 --> 01:14:51,040
So I made him make, like, an AI Korean UGC account that's in Korean.

1131
01:14:51,640 --> 01:14:55,720
And that will end up, like, getting a lot of traction with, like, hundreds of thousands of views as well.

1132
01:14:56,660 --> 01:14:57,520
Kind of a funny story.

1133
01:14:57,860 --> 01:14:59,920
Like, 20% of our user base is in Korea.

1134
01:15:00,780 --> 01:15:02,620
Dude, you are literally on the bleeding edge.

1135
01:15:02,740 --> 01:15:05,500
This is, like, you know, stuff that wasn't even possible a month ago.

1136
01:15:05,580 --> 01:15:08,080
And now it's, like, you're not only doing it yourself.

1137
01:15:08,200 --> 01:15:09,240
You taught someone else to do it.

1138
01:15:09,300 --> 01:15:10,180
They're repeating their process.

1139
01:15:10,180 --> 01:15:13,320
It's, like, dude, your picture, your picture early.

1140
01:15:13,460 --> 01:15:14,040
I have to.

1141
01:15:14,140 --> 01:15:14,940
I have to, right?

1142
01:15:16,320 --> 01:15:17,160
Yeah, I don't know.

1143
01:15:17,200 --> 01:15:17,780
For my job.

1144
01:15:18,040 --> 01:15:21,940
I think, like, when you said earlier, like, you don't think influencers are cooked now.

1145
01:15:22,060 --> 01:15:23,120
I kind of feel like they are cooked.

1146
01:15:23,380 --> 01:15:26,140
Because, like, I tried a bunch of different scenarios.

1147
01:15:26,320 --> 01:15:27,440
I tried, like, dancing videos.

1148
01:15:27,560 --> 01:15:29,160
I tried, like, comedy skits.

1149
01:15:29,220 --> 01:15:30,060
I tried fighting stuff.

1150
01:15:30,140 --> 01:15:33,800
I tried, like, some, like, cinema-level stuff.

1151
01:15:33,900 --> 01:15:35,400
It all looks so real.

1152
01:15:35,580 --> 01:15:37,680
Like, I don't know.

1153
01:15:37,720 --> 01:15:37,840
Yeah.

1154
01:15:37,920 --> 01:15:38,780
My mind is just blown.

1155
01:15:39,520 --> 01:15:42,400
Well, I mean, because you already have Frank New as the brand.

1156
01:15:42,560 --> 01:15:43,640
So that's actually good for you.

1157
01:15:44,580 --> 01:15:51,800
Because now you can be like, oh, my latest video I posted on Instagram, it wasn't trying to hide this.

1158
01:15:51,800 --> 01:15:54,180
But, like, the second half of the video was AI-generated.

1159
01:15:54,840 --> 01:15:56,800
It was, I was, like, I'm, like, doing, like, a dance.

1160
01:15:56,920 --> 01:15:58,840
Like, you know Jump Style, by any chance?

1161
01:15:59,720 --> 01:16:00,780
It's, like, shuffling.

1162
01:16:01,340 --> 01:16:01,600
Okay.

1163
01:16:02,300 --> 01:16:05,960
Basically, if you go to my profile on Instagram, you go look at my latest posted video.

1164
01:16:06,240 --> 01:16:08,740
The second half of that video, it's AI-generated.

1165
01:16:08,820 --> 01:16:09,420
I didn't do that.

1166
01:16:09,600 --> 01:16:10,540
I can't dance like that.

1167
01:16:10,600 --> 01:16:14,380
But I wanted to because I knew that it would have looked so cool.

1168
01:16:14,460 --> 01:16:16,980
It would have fit the video I wanted to make.

1169
01:16:17,140 --> 01:16:17,340
Yeah.

1170
01:16:17,440 --> 01:16:20,140
And I'm able to make that video now because of AI.

1171
01:16:21,800 --> 01:16:22,240
Wow.

1172
01:16:22,760 --> 01:16:27,840
I mean, I also think, like, if you think about the most popular, some of the most popular streamers of today,

1173
01:16:28,300 --> 01:16:30,420
like, they're literally just talking heads, right?

1174
01:16:30,520 --> 01:16:34,000
Like, they're doing React videos of actually viral content.

1175
01:16:34,360 --> 01:16:40,540
And, like, as I was, like, looking at some Kling resources, I noticed that the dude I was watching was literally an AI avatar.

1176
01:16:41,080 --> 01:16:44,420
He was an AI avatar teaching people how to use AI.

1177
01:16:44,640 --> 01:16:46,800
And, like, no one in the comments called it out.

1178
01:16:46,900 --> 01:16:49,880
I'm, like, how does no one recognize this dude is not real?

1179
01:16:50,220 --> 01:16:51,140
Like, the channel.

1180
01:16:51,140 --> 01:16:52,140
Dude, I know what you're talking about.

1181
01:16:52,220 --> 01:16:54,100
It's, like, the YouTube channels, right?

1182
01:16:54,260 --> 01:16:54,320
Yeah.

1183
01:16:54,320 --> 01:16:56,020
Where it's, like, just AI.

1184
01:16:56,320 --> 01:16:59,080
It's, like, kind of, like, this is how you do this now.

1185
01:16:59,160 --> 01:16:59,740
And you do this.

1186
01:16:59,860 --> 01:17:01,580
And then, like, it pops with him, like, sharing his screen.

1187
01:17:01,740 --> 01:17:03,560
It looks like he's looking down on his keyboard.

1188
01:17:03,840 --> 01:17:04,040
Yeah.

1189
01:17:04,040 --> 01:17:04,900
It's all AI.

1190
01:17:05,740 --> 01:17:10,060
It's, like, and that's, they have, like, hundreds of thousands of subs.

1191
01:17:10,260 --> 01:17:11,880
And their videos are getting a lot of views.

1192
01:17:12,100 --> 01:17:12,500
It's, like.

1193
01:17:12,620 --> 01:17:14,080
I mean, I don't think people care.

1194
01:17:14,700 --> 01:17:15,600
I don't think people care.

1195
01:17:15,820 --> 01:17:16,320
I think.

1196
01:17:16,860 --> 01:17:27,020
So, my take on this whole situation is if you're a creator and what you're selling is, like, connection of your audience and community, people care if you're human.

1197
01:17:27,180 --> 01:17:27,540
They do.

1198
01:17:27,900 --> 01:17:31,520
But if all you're selling is, like, education, I don't think it matters.

1199
01:17:31,740 --> 01:17:32,860
Because just, like, okay, just teach me.

1200
01:17:33,020 --> 01:17:34,520
You know, I know someone made this.

1201
01:17:34,560 --> 01:17:36,440
As long as the education is good, why do I mind?

1202
01:17:37,140 --> 01:17:39,180
Which is why I say, like, ads.

1203
01:17:39,480 --> 01:17:41,960
Like, running paid ads on, like, Facebook, TikTok, whatever.

1204
01:17:42,380 --> 01:17:45,260
I think that's going to get completely replaced by AI.

1205
01:17:45,420 --> 01:17:47,500
Because just, like, you don't care who's selling you something.

1206
01:17:47,940 --> 01:17:49,820
But I don't think you can replace, like, influencer marketing.

1207
01:17:50,040 --> 01:17:53,000
Like, we're forever going to know who Frank New is, ideally.

1208
01:17:53,840 --> 01:17:57,300
Ideally, like, I continue my personal brand to some extent as well.

1209
01:17:57,420 --> 01:17:59,740
And, like, other creators can leverage that, too.

1210
01:17:59,740 --> 01:18:01,820
So it's, like, having your name and likeness.

1211
01:18:02,000 --> 01:18:06,520
And the fact that you're a real human being, you can't replace that.

1212
01:18:07,600 --> 01:18:09,620
But, like, just, like, running advertisements.

1213
01:18:09,880 --> 01:18:10,660
Yeah, it doesn't matter.

1214
01:18:10,780 --> 01:18:11,900
People, I don't think people care.

1215
01:18:12,680 --> 01:18:12,840
Yeah.

1216
01:18:12,980 --> 01:18:13,660
It's like you said.

1217
01:18:13,760 --> 01:18:15,500
Like, right now, we still have the story.

1218
01:18:15,760 --> 01:18:20,740
And, like, I think Drake even was saying, like, oh, there are plenty of musicians who are, like, extremely talented, better than me.

1219
01:18:20,820 --> 01:18:21,900
But they don't have the story.

1220
01:18:22,140 --> 01:18:24,540
Like, they don't have the narrative, right?

1221
01:18:24,660 --> 01:18:25,960
They will never get famous.

1222
01:18:26,720 --> 01:18:32,760
And then, even, like, celebrities, like, I was surprised that Sidney Sweeney was able to move a stock by doing an ad.

1223
01:18:32,940 --> 01:18:35,860
I was thinking, like, okay, sure, if you made an ad, it went viral.

1224
01:18:36,320 --> 01:18:37,040
Or Gap?

1225
01:18:37,360 --> 01:18:38,220
Or, no, not Gap.

1226
01:18:38,240 --> 01:18:41,260
It was for, um, a cat company.

1227
01:18:41,700 --> 01:18:42,500
I forget which one.

1228
01:18:42,500 --> 01:18:43,100
American Eagle.

1229
01:18:43,320 --> 01:18:43,760
Yeah, yeah, yeah.

1230
01:18:44,340 --> 01:18:45,060
Yeah, yeah, yeah.

1231
01:18:45,080 --> 01:18:47,120
They literally pumped their stock up a couple percent.

1232
01:18:47,120 --> 01:18:51,100
It was, like, you know, not entirely because of the ad, but it was a large part of it.

1233
01:18:51,420 --> 01:18:56,680
And I was just, I was honestly shocked because I was, like, okay, sure, she's a famous actress or whatever.

1234
01:18:56,680 --> 01:18:58,040
But, like, who cares?

1235
01:18:58,120 --> 01:18:59,420
This is just some random ad, right?

1236
01:18:59,940 --> 01:19:00,460
But, like, no.

1237
01:19:00,700 --> 01:19:02,800
It, like, helped their sales a lot.

1238
01:19:03,060 --> 01:19:04,380
And I don't know.

1239
01:19:04,500 --> 01:19:09,320
I think that, like, I mean, at this point, a lot of brands have figured out, like, influencer marketing works.

1240
01:19:09,400 --> 01:19:13,160
That's why there's a lot of, that's why there's marketing agencies in the first place, right?

1241
01:19:13,160 --> 01:19:15,920
They know how to try to, like, sell stuff.

1242
01:19:16,200 --> 01:19:21,180
But I think the surprising part to me is, like, how much power a lot of influencers have.

1243
01:19:21,640 --> 01:19:25,380
Like, at this point, Speed is probably one of the most famous people on the entire Earth.

1244
01:19:25,880 --> 01:19:28,100
Like, when he's, like, around the world tour.

1245
01:19:28,220 --> 01:19:29,220
Like, that's wild to me.

1246
01:19:29,320 --> 01:19:33,380
Like, they're more popular than real celebrities.

1247
01:19:33,660 --> 01:19:35,360
I mean, I guess they are the real celebrities now.

1248
01:19:35,600 --> 01:19:36,760
Like, it's hilarious.

1249
01:19:36,940 --> 01:19:41,340
I don't know if you've played the latest Pokemon, ZA, Legends, whatever game.

1250
01:19:41,620 --> 01:19:42,660
I have not, no.

1251
01:19:43,260 --> 01:19:44,100
It's not worth playing.

1252
01:19:44,240 --> 01:19:49,600
But the point I'm making is, one of the gym leaders is a streamer.

1253
01:19:49,700 --> 01:19:50,740
Like, a live streamer.

1254
01:19:50,840 --> 01:19:52,480
I was like, what is this, dude?

1255
01:19:52,840 --> 01:19:59,800
And, like, one of your, like, buddies, one of your, like, friend characters, they're, like, really obsessed with this streamer Pokemon leader.

1256
01:20:00,200 --> 01:20:01,680
I'm just thinking, like, holy shit, dude.

1257
01:20:01,740 --> 01:20:04,300
Like, this is, this is actually Gen Alpha type shit.

1258
01:20:04,540 --> 01:20:06,280
Like, dude, they're with the times, man.

1259
01:20:06,580 --> 01:20:08,100
That's, they know their audience.

1260
01:20:08,780 --> 01:20:09,500
It's crazy.

1261
01:20:10,980 --> 01:20:11,840
But, yeah, I don't know.

1262
01:20:11,900 --> 01:20:13,420
I think I could probably replace myself.

1263
01:20:13,640 --> 01:20:15,220
Like, not, I tried with Sora.

1264
01:20:15,380 --> 01:20:16,820
But, like you said, it's not quite there.

1265
01:20:16,940 --> 01:20:19,100
Like, because I'm pretty deadpan.

1266
01:20:19,320 --> 01:20:22,840
Like, quite, it's, you can tell it's AI me because it's always too animated.

1267
01:20:23,000 --> 01:20:27,060
Even when I tell it to be deadpan, it's, like, it looks real-ish.

1268
01:20:27,880 --> 01:20:29,660
But I couldn't even, like, trick my kids with it.

1269
01:20:29,700 --> 01:20:30,940
And they're, you know, little kids.

1270
01:20:31,580 --> 01:20:34,120
But I feel like with Kling, it probably is possible.

1271
01:20:34,460 --> 01:20:36,620
Like, I feel like they don't even work on Sora anymore.

1272
01:20:36,840 --> 01:20:38,540
Like, it's just kind of there.

1273
01:20:39,860 --> 01:20:40,220
Yeah.

1274
01:20:40,580 --> 01:20:40,860
Yeah.

1275
01:20:41,260 --> 01:20:44,160
It was, like, a marketing gimmick that they did.

1276
01:20:44,800 --> 01:20:47,860
I heard that they, like, lose a dollar per generation.

1277
01:20:48,260 --> 01:20:50,720
So, it's, like, a huge category.

1278
01:20:50,720 --> 01:20:51,120
Right here.

1279
01:20:51,740 --> 01:20:55,340
I'm using it every single day still to generate my videos.

1280
01:20:55,860 --> 01:20:58,720
It's, so you're saying the Sora level is still good enough?

1281
01:20:58,820 --> 01:21:02,120
Like, you don't need to use Kling 3.0 or, like, the mobile control stuff.

1282
01:21:02,780 --> 01:21:03,120
Oh, yeah.

1283
01:21:03,360 --> 01:21:03,680
Oh, yeah.

1284
01:21:03,820 --> 01:21:10,140
Um, so all my AI avatar account that I grew to, it has, like, it's crazy.

1285
01:21:10,220 --> 01:21:12,000
It has, like, 7,000 followers on Instagram.

1286
01:21:13,020 --> 01:21:14,640
Um, all Sora.

1287
01:21:14,880 --> 01:21:15,920
All Sora generated.

1288
01:21:16,920 --> 01:21:19,340
And I think half the people know it's AI.

1289
01:21:19,680 --> 01:21:20,680
Um, the other half.

1290
01:21:22,200 --> 01:21:25,700
The, and then, like, the people that know it's AI either don't care.

1291
01:21:26,140 --> 01:21:27,500
Or, yeah.

1292
01:21:27,820 --> 01:21:28,340
You know.

1293
01:21:28,580 --> 01:21:30,160
So, it's good enough.

1294
01:21:30,240 --> 01:21:30,800
It's good enough.

1295
01:21:30,860 --> 01:21:31,660
That's what I'm trying to say.

1296
01:21:32,020 --> 01:21:34,160
But with Kling 3.0, yeah.

1297
01:21:34,300 --> 01:21:37,600
That, that was the one where I was, like, I don't know anymore.

1298
01:21:37,840 --> 01:21:39,320
This is, this is, this is, this is it.

1299
01:21:39,420 --> 01:21:39,940
This is it.

1300
01:21:40,220 --> 01:21:43,120
Like, this, I think Kling 3.0 was a turning point.

1301
01:21:43,760 --> 01:21:45,480
Sora was, like, oh, it's going to happen.

1302
01:21:45,620 --> 01:21:46,860
Kling 3.0 was, like, it's happened.

1303
01:21:47,180 --> 01:21:47,300
Yeah.

1304
01:21:48,620 --> 01:21:52,720
And I think the other really insightful piece you said earlier, it's, like, now you can create

1305
01:21:52,720 --> 01:21:57,180
whatever brand ambassador you want for whatever specific nationality.

1306
01:21:57,240 --> 01:21:59,660
It's, like, hey, oh, I have a lot of customers in South Korea.

1307
01:21:59,760 --> 01:22:01,400
Let me make this South Korean influencer.

1308
01:22:01,680 --> 01:22:06,440
Oh, I have a lot of, like, customers in, I don't know, Bangladesh or Australia.

1309
01:22:06,620 --> 01:22:10,500
Like, literally pick any country, any ethnicity, any, like, demographic.

1310
01:22:11,080 --> 01:22:14,020
And I think this is going to go really, really far.

1311
01:22:14,100 --> 01:22:19,420
Not even just, like, creating brand ambassadors, but also, like, in movies, you'll be able to

1312
01:22:19,420 --> 01:22:20,140
hot swap people.

1313
01:22:20,500 --> 01:22:22,820
So, like, say you want to watch, like, The Matrix.

1314
01:22:23,000 --> 01:22:24,400
It's, like, who do you want playing Neo?

1315
01:22:24,920 --> 01:22:25,840
You want yourself in Neo?

1316
01:22:25,840 --> 01:22:27,700
You want to watch this whole entire Matrix and you're Neo?

1317
01:22:27,920 --> 01:22:29,960
Or you want, like, you know, Will Smith instead?

1318
01:22:30,340 --> 01:22:31,040
Or you want whoever?

1319
01:22:31,340 --> 01:22:34,560
Like, I think it's going to get, oh, what's his name?

1320
01:22:34,820 --> 01:22:35,620
Ben Affleck.

1321
01:22:35,940 --> 01:22:42,080
He had an AI production studio that he started back in, like, 24 or 23 or something.

1322
01:22:42,580 --> 01:22:43,960
And Netflix just acquired them.

1323
01:22:45,520 --> 01:22:45,920
Hmm.

1324
01:22:46,240 --> 01:22:46,620
Wow.

1325
01:22:47,420 --> 01:22:47,820
Okay.

1326
01:22:48,380 --> 01:22:48,980
Didn't know that.

1327
01:22:49,400 --> 01:22:49,900
How much?

1328
01:22:50,020 --> 01:22:50,320
Do you know?

1329
01:22:50,540 --> 01:22:56,180
I don't know the details, but I watched a couple interviews where Ben Affleck talks

1330
01:22:56,180 --> 01:23:00,200
about the whole, like, AI Hollywood scene.

1331
01:23:00,540 --> 01:23:04,340
And I always think, like, wow, I'm always surprised that this guy is actually quite intelligent.

1332
01:23:04,520 --> 01:23:05,780
I thought it was just, like, a rando actor.

1333
01:23:05,900 --> 01:23:07,560
It's like, now he knows what's going on.

1334
01:23:08,640 --> 01:23:08,920
Yeah.

1335
01:23:10,060 --> 01:23:10,560
Got it.

1336
01:23:10,640 --> 01:23:11,080
Got it.

1337
01:23:11,820 --> 01:23:12,040
Yeah.

1338
01:23:12,160 --> 01:23:17,540
You know, kind of going back to the point, the whole Korean creators, I think, like, the

1339
01:23:17,540 --> 01:23:23,760
whole UGC economy and being UGC thing is, like, very American and Western, like, European

1340
01:23:23,760 --> 01:23:24,320
as well.

1341
01:23:24,320 --> 01:23:29,560
I don't think, like, people in Asia know what this is, where you create a separate account

1342
01:23:29,560 --> 01:23:34,840
and then you post videos on this separate account to market a product.

1343
01:23:35,040 --> 01:23:39,200
And I got so sick of trying to explain to people in Korea how it works.

1344
01:23:39,280 --> 01:23:42,580
I'm just like, I just made it up AI instead.

1345
01:23:44,400 --> 01:23:45,040
Oh, man.

1346
01:23:45,220 --> 01:23:49,400
That's, I think that it's, like, kind of funny also because, like...

1347
01:23:49,400 --> 01:23:49,920
They don't get it.

1348
01:23:49,960 --> 01:23:50,660
They don't get it.

1349
01:23:50,680 --> 01:23:51,520
I'm trying to explain to them.

1350
01:23:51,600 --> 01:23:53,060
Like, okay, so this is UGC.

1351
01:23:53,200 --> 01:23:54,960
It's a little different to influence on marketing.

1352
01:23:55,120 --> 01:23:55,880
So, like, okay, okay.

1353
01:23:56,120 --> 01:23:56,960
So, it's influence on marketing.

1354
01:23:57,100 --> 01:23:58,640
Well, I mean, kind of.

1355
01:23:59,020 --> 01:23:59,960
So, what type of creators?

1356
01:24:00,100 --> 01:24:01,120
I can do it.

1357
01:24:01,200 --> 01:24:05,280
But generally, like, smaller micro creators make this type of content.

1358
01:24:06,100 --> 01:24:09,300
Because, like, if you're a big influencer, you're probably making enough money from brand

1359
01:24:09,300 --> 01:24:09,500
deals.

1360
01:24:09,600 --> 01:24:13,660
You'll need to do, like, I don't know, 500 to, like, a couple thousand dollars a month

1361
01:24:13,660 --> 01:24:14,480
retainers, right?

1362
01:24:15,400 --> 01:24:17,940
And it's, like, they just didn't understand what I was trying to do.

1363
01:24:18,280 --> 01:24:23,440
And it's, like, oh, okay, it's, the meta game in Asia is not there yet.

1364
01:24:23,740 --> 01:24:25,720
Oh, man, that's surprising that they're so far behind.

1365
01:24:25,980 --> 01:24:27,060
Like, you would think...

1366
01:24:27,060 --> 01:24:28,240
Well, it's just people I talked to.

1367
01:24:28,360 --> 01:24:30,080
I don't think I spoke to everyone.

1368
01:24:31,000 --> 01:24:32,940
Like, David knows about UGC.

1369
01:24:33,020 --> 01:24:33,840
He lives in Korea.

1370
01:24:34,100 --> 01:24:36,880
So, obviously, like, someone there knows what it is.

1371
01:24:38,780 --> 01:24:39,380
Oh, man.

1372
01:24:39,540 --> 01:24:43,840
I mean, yeah, it sounds like your whole pitch, like, it's definitely happening.

1373
01:24:43,840 --> 01:24:46,380
It's, like, it just now depends, like, who's going to build this.

1374
01:24:47,820 --> 01:24:52,020
And what's funny is, like, even last year, I was thinking about, like, okay, definitely

1375
01:24:52,020 --> 01:24:53,520
AI influencers are going to be a thing.

1376
01:24:53,700 --> 01:24:57,120
Like, it was one of the ideas I considered pursuing.

1377
01:24:57,360 --> 01:25:02,780
But, like, I didn't really have, like, a feasible way of building anything good enough.

1378
01:25:02,820 --> 01:25:04,580
Because I'm, like, man, all these things suck right now.

1379
01:25:04,720 --> 01:25:06,000
Like, but now it is good enough.

1380
01:25:06,120 --> 01:25:07,380
Like, now's the perfect time.

1381
01:25:08,760 --> 01:25:09,620
Yeah, yeah, yeah.

1382
01:25:09,960 --> 01:25:10,820
That's the idea here.

1383
01:25:12,380 --> 01:25:12,960
Very cool.

1384
01:25:13,840 --> 01:25:15,920
We're already over time by, like, half an hour.

1385
01:25:15,920 --> 01:25:23,040
Or is there anything that you wanted to kind of wrap up with in terms of, like, promoting or just, like, chatting about?

1386
01:25:23,420 --> 01:25:25,000
Anything you want to shout out at the end here?

1387
01:25:26,620 --> 01:25:30,840
Um, let me think about this.

1388
01:25:33,120 --> 01:25:40,980
Well, if you're a content creator or marketer, and you're looking for the best AI script writer you ever used in your life, go check out Yorbi AI.

1389
01:25:41,880 --> 01:25:46,500
I guess I want to give a quick shout out to all my friends and family for potentially going to watch this.

1390
01:25:46,600 --> 01:25:47,980
I got to say, Frank, this is actually an honor.

1391
01:25:48,240 --> 01:25:49,200
It's actually really funny.

1392
01:25:50,280 --> 01:26:00,520
I think I'm going to show, like, people that I spoke to you and they're like, because I think you're one of the most well-known figures within, like, the Asian American corporate ecosystem.

1393
01:26:01,620 --> 01:26:02,720
Like, everyone knows who you are.

1394
01:26:02,780 --> 01:26:04,160
My older brother knows who you are.

1395
01:26:04,460 --> 01:26:05,200
I'm a nobody.

1396
01:26:05,920 --> 01:26:08,100
Okay, everyone, I'll say it at the end.

1397
01:26:08,280 --> 01:26:08,960
Thanks a lot to Andrew.

1398
01:26:09,080 --> 01:26:11,700
He's clearly going to be more successful with me than me.

1399
01:26:12,200 --> 01:26:14,620
If you're an investor, you know, listen to his pitch deck.

1400
01:26:14,900 --> 01:26:16,540
It's definitely where the industry is headed.

1401
01:26:17,260 --> 01:26:17,400
Yeah.

1402
01:26:17,820 --> 01:26:26,640
Email me, andrew at yorbi.ai, Y-O-R-B-Y dot A-I, if you're interested in hearing my pitch of the future of AI and content.

1403
01:26:27,540 --> 01:26:27,920
Amazing.

1404
01:26:28,460 --> 01:26:28,740
All right.

1405
01:26:28,820 --> 01:26:30,620
Well, thanks, everyone, for listening.

1406
01:26:30,620 --> 01:26:34,200
This has been another episode of the Frankly Speaking podcast.