WEBVTT 00:00:00.000 --> 00:00:17.100 Hello, welcome to the Frankly Speaking podcast. Today I am joined by Hot High Priestess, also known as Sarah. She is a very popular content creator, does a lot of stuff with astrology and other mythical type stuff. Is that correct? 00:00:17.100 --> 00:00:24.720 I would say tarot and manifestation, mindset, things like that, but the spiritual realm is really what I post about. 00:00:24.720 --> 00:00:31.040 Very cool. So tarot. Could you repeat that for me? Is like tarot something mindset? 00:00:31.040 --> 00:00:37.040 Yeah, tarot manifestation and just like general mindset coaching. 00:00:37.040 --> 00:00:48.720 Very cool. So I guess kind of to start off, like what got you? Well, first, what got you into content creation? And then I guess we'll kind of go from there. 00:00:48.720 --> 00:00:54.560 Yeah, I mean, so what got me into content creation was really like the start of TikTok, 00:00:54.560 --> 00:01:03.680 right? Because, um, at the time, this was actually about two years ago, almost exactly. I posted my first 00:01:03.680 --> 00:01:12.800 video on TikTok. Um, I was really into tarot at the time. So, um, it was very popular on YouTube. There 00:01:12.800 --> 00:01:19.920 were like pick a card readings trending. And I was like very obsessed with it. So I learned how to read tarot 00:01:19.920 --> 00:01:26.000 around that time. And I saw that it was like popping up on my for you page. It was like really, really 00:01:26.000 --> 00:01:33.440 popular at the time, um, two years ago, like right before the pandemic. Um, and so I don't know, I just 00:01:33.440 --> 00:01:42.080 felt this like calling almost to post tarot videos. Um, and so I did had no idea it would like blow up on 00:01:42.080 --> 00:01:49.440 the first try. Um, so yeah, I posted a video about two years ago. Um, it was actually a series of three 00:01:49.440 --> 00:01:53.600 videos. It was like the one you see is the one you're meant to hear type of thing. And one of 00:01:53.600 --> 00:01:58.320 the videos got like a million views. And I was like, this is absolutely insane. And I'm sure you've felt 00:01:58.320 --> 00:02:04.880 the feeling where it's like the dopamine rush of like having your viral video. There's no drugs could 00:02:04.880 --> 00:02:11.680 ever compare, I feel, but yeah. So that's kind of how I got into it. Nice. That seems like a pretty, uh, 00:02:11.680 --> 00:02:17.760 common story for a lot of the creators. It's like almost started the pandemic. And then, um, as far 00:02:17.760 --> 00:02:24.400 as like that dopamine rush, I think it's artificial. So like I've heard even really big creators talk 00:02:24.400 --> 00:02:33.120 about it, like MKBHD. He's like this tech YouTuber. Um, yeah. So he had a video that hit like 150 million 00:02:33.120 --> 00:02:40.080 views and that's like more than any of his previous content ever. And he's like, yeah, there's like 00:02:40.080 --> 00:02:44.960 nothing saying that this is better than anything else. Um, and I think one of my first videos also 00:02:44.960 --> 00:02:49.600 hit like several million, but like, I think it's because it artificially pushes it out because it's 00:02:49.600 --> 00:02:56.240 trying to get content creators addicted to making content. It's like chasing the dragon. And like, 00:02:56.240 --> 00:03:01.360 I have a feeling that it's not just for that first video, but like every X number of videos. 00:03:01.360 --> 00:03:07.840 So like, sometimes I'll have a video that has like really poor stats. So like, I guess like, you know, 00:03:07.840 --> 00:03:12.880 you probably also have found out that like, generally if something has like above a 10% like ratio and 00:03:12.880 --> 00:03:18.560 then like, I don't know, X percent comment ratio and shares and stuff, like you can kind of tell 00:03:18.560 --> 00:03:22.720 what's going to do well, even within like the first hour or first day, it's like you can guesstimate 00:03:23.280 --> 00:03:30.960 where it's going to go. Um, and I, you, I've started to notice that like, sometimes the ratios are 00:03:30.960 --> 00:03:36.480 really terrible, but it'll still be pumped out more. Um, because I think that it's like the system 00:03:37.840 --> 00:03:42.080 doesn't make a whole lot of sense. If you think about like the promotion scheme, because when you 00:03:42.080 --> 00:03:48.320 promote a video, why wouldn't it always use the best algorithm to get your video to the most amount of 00:03:48.320 --> 00:03:53.520 people possible? So I feel like there's like different algorithms and they like rotate them 00:03:53.520 --> 00:03:54.000 in and out. 00:03:54.000 --> 00:04:00.880 Yeah. I always wondered what, like, if there's like an actual set algorithm or if it's just like, 00:04:01.600 --> 00:04:06.960 if it's constantly changing, like, I feel like, do people actually know what the algorithm is or is 00:04:06.960 --> 00:04:08.000 everyone just speculating? 00:04:09.600 --> 00:04:14.240 I think it's a lot of speculation, but just based on like what I know about tech, um, I think it also 00:04:14.240 --> 00:04:21.840 changes on a sense of like people are making code changes. Um, and like how AI works. I don't want 00:04:21.840 --> 00:04:26.560 to hijack too much of this podcast. So I'll just briefly go over it, but it's basically like machines, 00:04:26.560 --> 00:04:31.440 teaching machines and testing other machines. And so like, as an engineer, you can tweak a bunch of 00:04:31.440 --> 00:04:36.640 like variables to get the outcome you want, which is to have viewers stay on TikTok for as long as 00:04:36.640 --> 00:04:41.040 possible. Um, but at a certain point, like humans have no idea what's going on. It's just like 00:04:41.920 --> 00:04:46.000 a bunch of AI magic, uh, behind the scenes that you can kind of have a bunch of levers that you can 00:04:46.000 --> 00:04:51.040 pull. Uh, and then you can kind of view like, okay, this makes the view metric go up or down or 00:04:51.040 --> 00:04:56.880 whatever. Um, but yeah, it's like there's, I doubt there's a single like person or engineer that could 00:04:56.880 --> 00:05:04.880 explain it at this point. Yeah. We're all figuring it out. Never know. Um, but yeah, so go back, 00:05:04.880 --> 00:05:12.000 back to the tarot cards. I always thought it was tarot. It's tarot. A lot of people mispronounce 00:05:12.000 --> 00:05:18.480 it. I actually don't know why there's a T at the end. Who knows? What's the, um, the language of origin 00:05:18.480 --> 00:05:26.400 there? Um, I believe Italian. I believe like the origins of it are from Italy. Um, Rome or no, Milan 00:05:26.400 --> 00:05:31.280 or Rome. I'm not sure. But yeah, Italy, I'm pretty sure. So some sort of European. I was kind of, 00:05:31.280 --> 00:05:36.000 for some reason in my mind, I associated more with like Eastern mystical stuff, but I guess that's, 00:05:36.640 --> 00:05:42.160 I don't know if they're related at all. Yeah. Um, I mean, tarot has been used worldwide. I believe 00:05:42.160 --> 00:05:49.760 the origins of tarot was that it was actually, um, the, the deck itself was, um, a Italian card game 00:05:49.760 --> 00:05:54.800 called Tarot Cheney or something like that. And it then was used for divination practices 00:05:55.360 --> 00:06:00.560 by like women. So, um, it was a card game. Some people still play it to this day. I don't know how 00:06:00.560 --> 00:06:07.520 you play it, but because honestly, a tarot deck is quite similar to like a standard deck of cards, 00:06:07.520 --> 00:06:12.640 just has like, it has like suits, things like that. So there's a lot of similarity there. 00:06:13.440 --> 00:06:18.400 Yeah. I'm only vaguely familiar because a video game I played, they like dealt you this deck and 00:06:18.400 --> 00:06:25.600 then like, depending on what you get, it would affect your like units and stats. Um, but as far 00:06:25.600 --> 00:06:32.640 as like the divination aspect, like, is it also kind of in the same realm as like, uh, palm reading? 00:06:32.640 --> 00:06:38.320 Like, I know that's like a pseudo popular thing as well. Um, and then as far as like the cards 00:06:38.320 --> 00:06:42.960 yourself, like, do you have a deck of cards? Have you done any readings for like yourself or other people 00:06:42.960 --> 00:06:51.680 or? Yeah. So, um, I would say tarot is unique in that statistically speaking, right? The odds of like, 00:06:51.680 --> 00:06:58.160 in a deck of 78 cards with you, um, like each card has its own meaning, but it also has a different 00:06:58.160 --> 00:07:06.240 meaning upright versus reversed. Um, so statistically speaking, the odds of you having like, let's say 00:07:06.240 --> 00:07:12.160 seven cards, 10 cards laid out and those cards being the exact same as someone else are very, 00:07:12.160 --> 00:07:19.200 very low. So I feel like it's very unique in that sense that it's just very, it can be very specific. 00:07:19.200 --> 00:07:23.600 I feel like a lot of tarot readers like to keep it more general, obviously, especially on 00:07:23.600 --> 00:07:27.280 TikTok, you're going to make it more general because it's like for a collective, but it can 00:07:27.280 --> 00:07:33.120 be very specific. And I think that's like the beauty of tarot is it, it just, it feels very personalized. 00:07:33.120 --> 00:07:39.600 Um, and a good tarot reader will get personal and you'll feel like it was really meant for you. 00:07:39.600 --> 00:07:47.200 Um, which is why I think it was really taking off on TikTok, but I would say palm reading is more 00:07:47.200 --> 00:07:53.120 so like astrology where it's like, it's your birth, like, um, like you're kind of just born with it, 00:07:53.120 --> 00:07:57.120 right? Like same with astrology, you have your own like birth chart. Um, so same thing with palm 00:07:57.120 --> 00:08:01.360 reading. I'm not a palm reader though, but, um, but yeah, tarot is unique because it's constantly 00:08:01.360 --> 00:08:07.440 changing. So the way we view it is like, as your current energy is changing, um, the cards that you're 00:08:07.440 --> 00:08:12.000 going to get are going to change. I see. So I, like you said at the beginning, it's more like 00:08:12.000 --> 00:08:16.880 divination, future telling rather than like a predetermined here's your base nature or whatever. 00:08:18.080 --> 00:08:22.720 Yeah, exactly. So, um, the way I kind of explained tarot is it's like, it's tapping into your current 00:08:22.720 --> 00:08:27.600 energy to predict what, where your current energy is leading you. So it's not like this is your 00:08:27.600 --> 00:08:32.480 determined fate, but it's more like this is where you're heading. If you continue maintaining the 00:08:32.480 --> 00:08:37.360 same energy, if that makes sense. Yeah, I could see that. And I feel like that's also 00:08:37.360 --> 00:08:43.760 like, so I'm obviously like, I'm like very logically minded as this isn't like an area 00:08:43.760 --> 00:08:47.680 I've explored at all before, but just like kind of looking at it from the outside, it's like, 00:08:47.680 --> 00:08:52.560 this would actually be a lot harder to disprove as well. Cause like a lot of people will just give 00:08:52.560 --> 00:08:56.160 a ton of grief to astrology. Cause they're like, Hey, look at X, Y, Z. Like, you know, 00:08:56.160 --> 00:09:00.960 you can concretely disprove this. Like it logically doesn't make sense for, you know, 00:09:00.960 --> 00:09:05.360 this birth thing or like this predetermined outcome. But then with tarot, cause it's constantly 00:09:05.360 --> 00:09:10.960 changing. There's also the aspect of like, you can't like disprove it because the future is always 00:09:10.960 --> 00:09:15.120 changing anyway. So it's like, even if you, right. Like butterfly effect type of thing. 00:09:16.000 --> 00:09:17.840 So I think that aspect is also kind of interesting. 00:09:17.840 --> 00:09:23.600 Yeah, absolutely. It's very, and I have to say, like, I was very logically minded. I mean, 00:09:23.600 --> 00:09:30.240 I still would say I am, um, but I was very like atheist, very like anti spirituality, um, 00:09:30.240 --> 00:09:36.000 before I got into all of this stuff. And I think at some point there were just so many coincidences 00:09:36.560 --> 00:09:41.680 where I was like, even if this is complete bullshit, like it's helping my life so much. 00:09:41.680 --> 00:09:47.120 It's making me have so much hope. Um, and it's just so oddly specific that like, 00:09:47.120 --> 00:09:52.400 I can't ignore the reality of the situation here. You know what I mean? Like it doesn't make sense, 00:09:52.400 --> 00:09:54.960 but it, it, it just is what it is, you know? 00:09:56.000 --> 00:10:00.960 Yeah. I think that spirituality is pretty underrated. Like, so I still am an atheist, 00:10:00.960 --> 00:10:07.440 but like that aspect, um, I feel like it has, has been missing from my life. Like I'm pretty 00:10:07.440 --> 00:10:13.840 jealous of people who have either like a community or just like kind of belief in like more than just 00:10:14.640 --> 00:10:19.920 worldly things, right? Like more than just this. So some sort of like more, whether that's like 00:10:19.920 --> 00:10:25.680 religion or some other forms of spirituality, I think that like, it does bring a lot of benefit 00:10:25.680 --> 00:10:29.680 for a lot of people. Um, and like you said, it's, it's hard to say like whether it's true or not. 00:10:29.680 --> 00:10:34.240 And there's like the, I forget, it might be called Pascal's Wager, where it's like, 00:10:34.240 --> 00:10:38.640 you should might as well try to pick a religion and believe in it because off chance that it's 00:10:38.640 --> 00:10:43.840 real, it's like, Hey, at least you picked one. Exactly. Exactly. Although like Pascal's Wager, 00:10:43.840 --> 00:10:49.440 but I took a theology class in college and I hated him, but yeah, no, it's true. I mean, 00:10:49.440 --> 00:10:53.920 I think at the end of the day, if it's benefiting you and it's not hurting someone else, like, 00:10:55.120 --> 00:10:58.640 what do you have to lose? And I also think the thing about tarot is it's such a, 00:10:59.360 --> 00:11:03.920 like, there are going to be readers who are just like, this is your future do with that as you will. 00:11:03.920 --> 00:11:07.360 And there's going to be readers that are like, okay, like, what's the situation you're going 00:11:07.360 --> 00:11:13.040 through? Let me guide you through that spiritually. I find that a lot of the people that I work with, 00:11:13.040 --> 00:11:17.760 because I used to do like one-on-one readings, um, you know, obviously I read for myself and things 00:11:17.760 --> 00:11:22.880 like that. I feel like it just provides you with guidance because the, the tarot deck essentially like 00:11:22.880 --> 00:11:31.120 follows the themes of life. And so it's really like, it's just a bunch of like lessons in cards. 00:11:31.120 --> 00:11:34.320 So when you pull certain cards, it's like teaching you a certain lesson about the experience you're 00:11:34.320 --> 00:11:38.960 going through. It offers a different way or a different perspective to look at the situation. 00:11:39.840 --> 00:11:48.960 So I really feel like if anything, it's just like a way of life more so than like anything religious or 00:11:48.960 --> 00:11:55.120 anything of that nature. And then you kind of mentioned that you already had previous clients. 00:11:55.120 --> 00:12:00.000 Like, have you thought about kind of continuing to pursue this avenue, whether that's like content 00:12:00.000 --> 00:12:04.560 creation and the tarot and the spirituality and the manifestation, which I kind of want to get into 00:12:04.560 --> 00:12:10.960 a bit later as well. But have you thought about continuing to pursue this path? And I don't know how 00:12:10.960 --> 00:12:17.840 much of your like current situation you wanted to be public, like, um, your like age and college status 00:12:17.840 --> 00:12:23.920 and stuff. But, uh, yeah, I guess like, what are your plans, uh, in terms of like future career 00:12:24.640 --> 00:12:27.280 and is it going to be involved with what you're currently doing? 00:12:28.160 --> 00:12:32.800 Yeah. Oh my God. I'm so excited about this. Cause I was just telling Frank that I just finished 00:12:32.800 --> 00:12:39.040 college, which is really exciting. Um, and what's so interesting is like, I went into college, 00:12:39.040 --> 00:12:44.160 um, studying double majoring in education and history, like hoping to go be a teacher and go 00:12:44.160 --> 00:12:50.720 into education policy. Um, and then when things blew up, I realized very quickly that this 00:12:51.440 --> 00:12:56.640 could very well be a full-time opportunity for me. Um, so that was two years ago. And I'm 00:12:57.360 --> 00:13:04.000 very grateful that since then, like I've turned it into my full-time job and my business. Um, and it's 00:13:04.000 --> 00:13:09.600 been luckily very successful for me. So that's, I'm planning on continuing to pursue that. Um, 00:13:09.600 --> 00:13:16.240 um, especially the manifestation side of it. Um, because currently I have like a manifesting workshop, 00:13:16.240 --> 00:13:23.440 um, and yeah, I just want to continue with like the coaching aspect of manifestation. So that's what 00:13:23.440 --> 00:13:29.280 I'm doing right now. Those are my current plans, but I love education. Um, that was like my biggest 00:13:29.280 --> 00:13:34.400 passion. And for me, I think the reason I was really drawn to manifestation was because of 00:13:34.400 --> 00:13:40.400 the parallels between what I was learning as an education and psych student, um, and manifestation. 00:13:41.920 --> 00:13:47.200 That's awesome. So it sounds like, I guess, well, one, you found both like monetary success, 00:13:47.200 --> 00:13:50.800 but also like potentially the larger reach of the platform. So I think that like 00:13:51.440 --> 00:13:57.040 a lot of people realize that on online platforms, like you make a random 30 second video could reach 00:13:57.040 --> 00:14:02.000 like a million plus people compared to like doing one local job as a teacher while you're still making 00:14:02.000 --> 00:14:08.080 a really big difference. You'll still only be able to influence like 30, 60 kids or so per year, every 00:14:08.080 --> 00:14:15.680 year. Yeah, exactly. And I mean, that's something I, you know, obviously had to debate because, 00:14:16.800 --> 00:14:21.200 you know, I was really passionate about teaching and education. Um, but I realized 00:14:21.200 --> 00:14:27.040 very quickly that my reach was a lot broader, um, on social media, obviously. And I was changing, 00:14:27.040 --> 00:14:32.080 you know, instead of like you said, like 60 kids lives a day, like thousands and thousands of people's 00:14:32.080 --> 00:14:38.640 lives a day. Um, and so, you know, ultimately to, for me, like what I teach and what I coach people on 00:14:38.640 --> 00:14:45.520 is how to change your mindset so that you believe in yourself and the ability that you have to 00:14:45.520 --> 00:14:49.280 accomplish something, which I feel like is something so many students in the education system, 00:14:50.080 --> 00:14:56.320 you know, don't, aren't taught. Um, so in a way I feel like I'm kind of doing what I always wanted 00:14:56.320 --> 00:15:02.400 to do for my students, but for a larger audience. Yeah. Now that you've talked about it, I kind of came 00:15:02.400 --> 00:15:06.880 into this, like not sure what to expect, but for what it sounds like, it sounds like a lot of it more 00:15:06.880 --> 00:15:12.480 is just motivational. So it's, it's not really about like the mystical per se, like that's a way to wrap 00:15:12.480 --> 00:15:18.480 it and present it and share it and have people like buy into this methodology. Um, but that's 00:15:18.480 --> 00:15:23.920 like similar to any other self-improvement type methodology. Like if it works and it sounds like 00:15:23.920 --> 00:15:29.280 it does, um, it could just be, it's more really about, like you said, self-improvement and having 00:15:29.280 --> 00:15:34.160 people just like believe in themselves rather than like, oh, what's your daily horoscope type of thing. 00:15:34.160 --> 00:15:41.680 Exactly. Exactly. And I think specifically for manifestation, which is like the art of like 00:15:41.680 --> 00:15:47.600 changing your thoughts to therefore change your reality. So much of that is psychology in spiritual 00:15:47.600 --> 00:15:55.440 terms, you know? Um, and I like, I think what's so interesting as people, I think, especially right 00:15:55.440 --> 00:16:01.120 now, like it's very trendy, obviously. I think a lot of people are very drawn to spirituality, but 00:16:01.760 --> 00:16:06.400 it's like the same thing that everyone's been saying, just wrapped in a different label, you know what 00:16:06.400 --> 00:16:12.240 I mean? Um, but I will say there are spiritual aspects to it as well. Um, and I think you can pick 00:16:12.240 --> 00:16:17.520 and choose like how much of spirituality you want in manifestation. Um, but at the end of the day, 00:16:17.520 --> 00:16:23.680 when you break it down to the, the, the things that manifestation coaches teach, like that stuff 00:16:23.680 --> 00:16:28.400 therapists are teaching that stuff that self-help people and motivational speakers are talking about. 00:16:28.400 --> 00:16:35.280 So it's really all in the same. Um, but I do think there's an element of magic to it, you know? Um, 00:16:35.840 --> 00:16:42.880 so yeah, I think a lot of things like people can't explicitly explain the science. Like they do a 00:16:42.880 --> 00:16:48.640 bunch of studies with like placebos and find out like, Oh, you know, the people believing that they got 00:16:48.640 --> 00:16:54.960 a drug actually makes them healthier. Uh, maybe because it reduces stress, like maybe these like 00:16:54.960 --> 00:16:59.520 logical reasons, but in essence, it is somewhat like magic. It's like the power of belief or like 00:16:59.520 --> 00:17:05.120 the power of laughter or friendship and all these things that are like somewhat children's tales or 00:17:05.120 --> 00:17:10.320 like things that we tell little kids, make-believe stories. A lot of it is kind of real in a sense, 00:17:10.320 --> 00:17:20.400 um, which is really kind of interesting. Exactly. And I will. Um, so like one of the reasons I got into 00:17:20.400 --> 00:17:26.400 manifestation specifically was, um, because at the time when I like discovered manifestation, 00:17:27.120 --> 00:17:32.800 I was learning about growth mindset, which is like, um, something studied by Carol Dweck in psychology. 00:17:33.280 --> 00:17:40.800 And it's this idea that if you tell students, for example, that they are capable of achieving, 00:17:40.800 --> 00:17:45.120 let's say an A, even though right now they might be at a C instead of telling them like, 00:17:45.120 --> 00:17:50.080 you have like having the fixed mindset of like, you have a C, sorry, like you're just not meant to 00:17:50.080 --> 00:17:55.600 succeed. If you, as a teacher tell them like, you're going to achieve an A, you have the ability to grow 00:17:55.600 --> 00:18:02.880 here. Um, studies have found that students become much more capable and likely to achieve an A, 00:18:02.880 --> 00:18:09.120 um, and I feel like, you know, in a way manifestation is pretty much that because if you continuously 00:18:09.120 --> 00:18:15.520 repeat to yourself, I am successful, I'm destined for success, you know, I'm destined to find love. 00:18:15.520 --> 00:18:20.240 Just having the belief is going to make you more likely to achieve it. And again, like, I think 00:18:20.880 --> 00:18:24.800 a lot of people, you know, will look at spirituality and be like, it's a pseudoscience. And I'm like, 00:18:24.800 --> 00:18:31.440 well, make the connections here, you know? Um, and another thing is the reticular activating system, 00:18:31.440 --> 00:18:38.640 which is, um, our brains function to focus in on a particular thing. So for example, 00:18:38.640 --> 00:18:43.680 if you, if I'd asked you today, like how many red cars did you see when you walked around in your 00:18:43.680 --> 00:18:47.600 neighborhood, you probably wouldn't be able to tell me, but now that we've talked about red cars, 00:18:47.600 --> 00:18:52.160 now that it's in your head, you know, you're going to start noticing, oh my God, there's like a lot 00:18:52.160 --> 00:18:56.400 of red cars in my neighborhood. And that's how manifestation works. That's how the brain works, 00:18:56.400 --> 00:19:00.560 but it's also how manifestation works. Because when you're telling yourself I'm abundant, 00:19:00.560 --> 00:19:06.400 you're going to start to see abundance all around you. And reality is not like one of my favorite 00:19:06.400 --> 00:19:10.240 quotes is there is no reality there, or there is no truth. There are only points of view. 00:19:11.120 --> 00:19:17.680 And like everything in life, our reality is the way that we choose things, the way that we, 00:19:17.680 --> 00:19:22.480 our brain neurologically perceives things, consciously perceives things. So if you can 00:19:22.480 --> 00:19:27.680 change your consciousness and the way you choose to perceive things, then your reality changes. That's 00:19:27.680 --> 00:19:31.280 just like, that's just psychology 101, you know? 00:19:32.400 --> 00:19:36.880 Yeah. And it's funny that you kind of mentioned all these things, because when I was younger, 00:19:36.880 --> 00:19:40.880 I actually also wanted to be a history major. I didn't want to be a teacher, though. And I was 00:19:40.880 --> 00:19:44.960 also really interested in psychology. And a lot of the things that you talked about, like the growth 00:19:44.960 --> 00:19:51.520 mindset, it even goes beyond that. It's like when people don't realize what they can achieve, 00:19:51.520 --> 00:19:56.080 they don't. And the whole manifestation thing, there's really famous examples of it too. 00:19:56.080 --> 00:19:59.840 Like Logan Paul going to the mirror, being like, "Hey, I'm going to be the biggest social media 00:19:59.840 --> 00:20:07.760 influencer." Literally told himself every day in the mirror in the morning. And then I guess kind of 00:20:07.760 --> 00:20:14.240 wrapping it, looping it back around. As far as the growth mindset thing, it's like, as you mentioned, 00:20:14.240 --> 00:20:18.560 there were a bunch of studies and they all show that it is the correct way to kind of bring up your 00:20:18.560 --> 00:20:23.920 kids these days. Like telling them that over these very long decade years of studies, they find that 00:20:23.920 --> 00:20:28.560 people who have that mindset just achieve more, like they're more successful, make more money, 00:20:28.560 --> 00:20:35.600 happier, et cetera, et cetera. Exactly, exactly. And that's just like one example. 00:20:35.600 --> 00:20:40.720 Then you also have all of the examples of like how things like meditation, for example, 00:20:40.720 --> 00:20:46.400 can literally like better your immune system, you know, reduce. There have been multiples, 00:20:46.400 --> 00:20:50.320 like one of my psych one-on-one classes, brain, mind and behavior or something like that was, 00:20:50.320 --> 00:20:56.880 we talked about how literally by meditating every day, like in a study, people who meditated every 00:20:56.880 --> 00:21:02.560 day were less susceptible to like being sick than the other people. You know what I mean? It's like 00:21:02.560 --> 00:21:10.240 your mind literally controls your body, the way that you act on a day-to-day basis. And those small, 00:21:10.240 --> 00:21:15.760 small actions eventually lead up to your ultimate destiny or reality or whatever it is. So mindset 00:21:15.760 --> 00:21:20.640 really is everything in my opinion, I think, especially when you come from a situation where 00:21:20.640 --> 00:21:31.280 you weren't raised with the best environment and maybe you weren't encouraged at all growing up. So I think 00:21:32.000 --> 00:21:36.400 a lot of people find manifestation and they're like, this is like the first time I've heard this, 00:21:36.400 --> 00:21:43.760 this is the first time I've been encouraged and I have faith in myself. So yeah. 00:21:45.120 --> 00:21:49.040 Like kind of talking through this, it just seems like a much more positive spin 00:21:49.040 --> 00:21:54.160 on the way that maybe the genders are encouraged. Because I've noticed that like a lot of male 00:21:54.160 --> 00:21:59.280 encouragement is more about bringing you down, like tearing you down and then saying like, hey, 00:21:59.280 --> 00:22:05.200 like you suck, like you're fat, you're weak, you're poor. And now you need to buy my course to like 00:22:06.480 --> 00:22:11.440 fix that, right? Like I'm rich, I'm successful, let me teach you my secrets. So clearly you can't do it on 00:22:11.440 --> 00:22:15.360 your own. Whereas like this seems just like a much more healthy version of like, 00:22:15.360 --> 00:22:20.960 hey, you can do it. Like you should believe in yourself. Like you have all these things and you 00:22:20.960 --> 00:22:26.480 just have to like kind of, you know, will it into existence in a way. I was kind of thinking on this 00:22:26.480 --> 00:22:32.960 the other day where it's like, I think the reason that people do it the other way is that like 00:22:33.760 --> 00:22:38.000 it might make more money. Like that pipeline is a bit more profitable because 00:22:39.120 --> 00:22:44.880 I read about like the X steps to like grow essentially a cult following or like the X steps 00:22:44.880 --> 00:22:49.040 to like convince people, like first you convince people that they have a problem and then you have 00:22:49.040 --> 00:22:54.080 a way to like fix their problem. But like a lot of people, if they're not convinced that they have 00:22:54.080 --> 00:23:00.400 that problem, then they might not necessarily like reach for a solution. Does that make sense? 00:23:00.400 --> 00:23:06.480 Marketing 101, yeah. No, that's so interesting. I never even thought about that because my demographic is 00:23:06.480 --> 00:23:12.800 like 90% women. So I think I would say it is definitely a much more like supportive and 00:23:12.800 --> 00:23:19.280 positive community. But you're right, like you have to, in order to sell something, you have to 00:23:19.840 --> 00:23:28.240 make people believe there is a problem. But I would argue like telling guys like you're broke and 00:23:28.240 --> 00:23:34.560 whatever it is, like eventually like if you keep, if you make it seem like so much of a problem, 00:23:34.560 --> 00:23:39.440 you also have to convince them that they're, that you'd be able to have a solution for them. You know 00:23:39.440 --> 00:23:49.040 what I mean? But yeah, I think encouragement is definitely more seen around the female demographic. 00:23:50.480 --> 00:23:58.480 Yeah, I've also seen where it kind of shows that like females just in general seem to have more 00:23:58.480 --> 00:24:04.160 positivity in the self-improvement space where like in the male space, it seems a lot of it, 00:24:04.720 --> 00:24:08.960 even though people are tearing each other down, males are like accepting of that. It's like we're used to 00:24:08.960 --> 00:24:14.000 getting kind of bombarded by negativity, just like even in casual day-to-day life, like we're roasting 00:24:14.000 --> 00:24:19.280 each other all the time. But then a lot of people take it still decently well. Like if someone calls 00:24:19.280 --> 00:24:23.680 you fat, you're like, yeah, you're right. I should go work out. Whereas like, I think 00:24:25.040 --> 00:24:30.160 it's not really acceptable to say that to a woman these days. Like it's, it's like you don't see, 00:24:31.360 --> 00:24:35.520 at least I don't see anyway. I see like plus size models, which is like super common nowadays, 00:24:35.520 --> 00:24:40.880 but I have yet to see a plus size male model like featured prominently everywhere. And I think 00:24:40.880 --> 00:24:45.040 that's like both genders kind of shit on them. Right. Cause like, if you see like a fat dude, 00:24:45.040 --> 00:24:50.640 he's not getting compliments from anyone. Right. Like if you see a fat woman, like she's going to get 00:24:50.640 --> 00:24:54.480 compliments from women at least, like guys are probably not going to compliment her, but it's 00:24:54.480 --> 00:24:58.800 kind of like this double standard. Um, but it's, I think it's a bit more complex than the double 00:24:58.800 --> 00:25:02.800 standard. Cause like, I think women are more prized for their beauty and then guys are more prized for 00:25:02.800 --> 00:25:08.000 like their money or career or whatever. Um, so it's a bit more nuanced, but I still think that like 00:25:08.000 --> 00:25:14.960 dichotomy is, is kind of interesting. Why do you think that exists? I'm curious amongst men, 00:25:14.960 --> 00:25:19.760 amongst men. I think a lot of it has to do with competition. Cause it's kind of like, 00:25:21.280 --> 00:25:29.200 I guess the theory is that like you, I think that men are maybe because of like testosterone, 00:25:29.200 --> 00:25:35.440 just a lot more like they go, they reach for the tops. Like they go more extreme. And like, 00:25:35.440 --> 00:25:41.840 I guess the kind of famous, not famous, but a relevant point where like, um, misogynists always 00:25:41.840 --> 00:25:45.920 say like, Oh, women are really bad at driving. And then the counter to that is like, Oh, well, 00:25:45.920 --> 00:25:51.600 why do men, um, get charged more for insurance because they are in more accidents. And then, 00:25:51.600 --> 00:25:56.880 but then when you look into the data on like what is actually going on, uh, men are in much more 00:25:56.880 --> 00:26:00.720 high speed accidents. So like the majority of like low speed accidents are from women. 00:26:01.040 --> 00:26:05.280 And that's, and it actually has to do with like our biology. So like men have like this way to 00:26:05.280 --> 00:26:12.560 perceive objects in 3d space more accurately than women. And so that would explain the like 00:26:12.560 --> 00:26:16.800 discrepancy there. But then as far as like the risk taking ability, I think a lot of it has to do 00:26:16.800 --> 00:26:25.920 with testosterone and just natural biology. Um, and then obviously. Sorry, the hunter mentality. 00:26:26.960 --> 00:26:31.680 Maybe. I don't know. I've read different things on the hunter theory because before it was assumed 00:26:31.680 --> 00:26:36.880 that like all women stayed home and did like child rearing. But then there are other anthropologists 00:26:36.880 --> 00:26:40.800 who are like, well, no, like someone, women also helped with the hunt. Because if you think about it, 00:26:40.800 --> 00:26:46.800 it's like both genders can throw a spear. Um, and a lot of it is more like teamwork rather than like 00:26:46.800 --> 00:26:52.640 an individual hunter taking down a woolly man. Uh, so yeah, it's really hard to say, but like 00:26:54.240 --> 00:26:59.600 as far as like why I think that is, I think a lot of it comes down to biology and then obviously cultural. 00:27:00.160 --> 00:27:05.120 Um, I think there are like inherent differences. So like, I think a lot of it has to do with like 00:27:05.120 --> 00:27:10.240 the hormones that our bodies produce. And like you mentioned earlier before, like a lot of it is mind. 00:27:10.240 --> 00:27:14.560 Um, yeah. And this is only semi-related to our point that we're talking about, but also 00:27:14.560 --> 00:27:17.920 more research has come in and saying like a lot of it has to do with our gut biomes and like 00:27:18.640 --> 00:27:25.680 what we eat and how, even though we're so smart, a lot of what we do is actually influenced by 00:27:25.680 --> 00:27:31.040 just really basic bodily urges. Like if you're hungry, so there is like a study done on 00:27:31.600 --> 00:27:39.920 judges. And if they gave out harsher sentences, so like basically before lunchtime, judges would 00:27:39.920 --> 00:27:43.440 consistently give out harsher sentences and they can justify it however they want. Cause these are 00:27:43.440 --> 00:27:49.920 smart dudes, right? Uh, smart people. So they can have whatever nuance and logic and reasoning, 00:27:49.920 --> 00:27:54.080 but it turns out it's like, no, they're just in a bad mood because they're hungry. So stuff like that. 00:27:54.080 --> 00:28:02.800 Um, let's hope I don't get sued and have a judge before lunch. Like that's crazy. I mean, yeah, 00:28:02.800 --> 00:28:08.480 I think it all comes down to like biology instinct with men though, especially I feel, 00:28:09.200 --> 00:28:16.000 you know, I feel like men are more instinctually inclined to do things. Um, and I feel like society 00:28:16.000 --> 00:28:21.760 almost nourishes or encourages the instance of men. Um, yeah. 00:28:22.880 --> 00:28:26.560 Yeah. It's kind of weird in a corporate setting though, because like the same thing that a man can 00:28:26.560 --> 00:28:32.400 be praised for, a woman will get shit on. So like being assertive is always typically seen as a 00:28:32.400 --> 00:28:37.760 positive if you're a guy, but as a woman, you have to balance it. You can't be too assertive, 00:28:37.760 --> 00:28:41.520 but you also can't be like a pushover. And it's like a, you know, you're walking this 00:28:42.480 --> 00:28:48.240 tight rope of trying to navigate corporate politics. Um, and then like another layer on 00:28:48.240 --> 00:28:53.680 that, like the ethnicity that you are also makes a huge difference. So like, uh, if you're black and 00:28:53.680 --> 00:28:57.520 you're really aggressive, people are like, Oh, that's a thug. Right. And that's, that's kind of 00:28:57.520 --> 00:29:02.640 messed up, but that's kind of what I've seen even at Netflix, right? People, uh, it's, it's really 00:29:02.640 --> 00:29:06.720 weird. Like racism is totally a thing in the tech industry. I mean, pretty much everywhere, but it's 00:29:06.720 --> 00:29:11.440 really noticeable in tech as well. Um, but if you're white and you do the exact same thing, like 00:29:11.440 --> 00:29:16.320 no one will blink an eye. Um, and then for me, like I'm Asian, well, I look Asian, right? But 00:29:16.320 --> 00:29:23.280 I'm very Westernized. Like I grew up in the West, but if I'm overly aggressive, people are like, Hey, 00:29:23.280 --> 00:29:29.520 you're out of line. And I'm like, dude, what it's, and you know, you can't concretely say it was 00:29:29.520 --> 00:29:35.200 because of my race or whatever, but it's, I don't know. It's again, I guess kind of veered off topic, 00:29:35.200 --> 00:29:42.400 but, um, going back to relevant. Yeah. Going back to your audience, like, what do you think, 00:29:43.440 --> 00:29:48.800 or why do you think that manifestation appeals a lot more to women than to men? Because like, 00:29:48.800 --> 00:29:53.040 I have never really looked much into it, but like talking through it with you, like, 00:29:53.040 --> 00:29:59.600 it sounds very positive. Like, it sounds like a lot of men would kind of resonate with the message of, 00:29:59.600 --> 00:30:02.880 like, Hey, believe in yourself and like, you can do it if you think you can do it. 00:30:04.000 --> 00:30:09.920 Right. I mean, exactly. And I, I hope that in the future, more men are open to it, which is why I 00:30:09.920 --> 00:30:15.760 was like, so happy that you reached out. Cause I was like, wow, like that's awesome. You know? Um, 00:30:15.760 --> 00:30:22.320 but I think what it comes down to is spirituality. I mean, you know, there's like feminine energy and 00:30:22.320 --> 00:30:28.880 masculine energy and spirituality as a whole is a very feminine energy type thing. Um, so on a 00:30:28.880 --> 00:30:36.160 spiritual level, I think that's why women are more drawn to spirituality. Um, but just logically 00:30:36.160 --> 00:30:43.600 speaking, I think part of it is one society, like the fact that men are supposed to be tough and, 00:30:44.160 --> 00:30:50.080 you know, never be in pain and never mentally, you know, never be in a mental state of like distress 00:30:50.080 --> 00:30:58.320 or whatever. Um, and I think in general society encourages women to heal themselves. It's just 00:30:58.320 --> 00:31:05.440 like a society thing, but I also think it's the way social media frames like manifestation, 00:31:05.440 --> 00:31:12.240 spirituality and all of that. Um, it's, you know, we, we do like, um, you know, a manifestation journal, 00:31:12.560 --> 00:31:18.080 moon water, blah, blah, blah, blah, blah, blah. And all these like girly type things that I think men, 00:31:18.080 --> 00:31:24.720 you know, would be judged for, for doing. Um, so I think part of it is that, and also representation, 00:31:24.720 --> 00:31:32.960 I think the spiritual community is primarily comprised of women and LGBTQ people. So 00:31:32.960 --> 00:31:40.080 I think it comes down to that. Um, but I really hope moving forward that more men are a part of 00:31:40.080 --> 00:31:46.320 the spiritual community because it's, it really is an amazing place and has changed the lives of so 00:31:46.320 --> 00:31:52.240 many. And I will say, I have a lot of clients who are men. Um, they're a lot more quiet than the women, 00:31:52.240 --> 00:31:59.600 but the changes I see in them is astonishing because I feel like they tap into a part of themselves that 00:31:59.600 --> 00:32:04.480 they literally never have, you know, and they're able to express themselves in a way they never have. 00:32:04.480 --> 00:32:09.520 And I think that's really important touching the feminine energy, that side of them. Um, 00:32:09.520 --> 00:32:15.840 it's very powerful, but yeah, I think it just comes down to like society. I mean, you shift society a 00:32:15.840 --> 00:32:21.520 little bit. It's really funny that you, you mentioned like feminine and masculine energy, 00:32:21.520 --> 00:32:27.280 because like in a sense, feminine energy is just being emotionally intelligent, like knowing how to 00:32:27.280 --> 00:32:31.440 be in touch with your feelings and knowing how to communicate with others. And like, men don't have 00:32:31.440 --> 00:32:38.000 that. Like guys are just, we're just stunted. We're like children. Um, yeah. 00:32:38.000 --> 00:32:40.720 Yeah. So I think that's, it's funny because like, 00:32:43.360 --> 00:32:49.040 I think that, so women already like mentally mature much more quickly, but then it's especially 00:32:49.040 --> 00:32:54.160 evident when you look at a playground. So like, there's like many Game of Thrones going on when 00:32:54.160 --> 00:33:00.000 girls are in middle school and guys are just like, you know, playing sports, fighting each other. 00:33:00.000 --> 00:33:05.280 And like you said, like we don't, I think guys, they bond by doing stuff. So like, we'll 00:33:05.280 --> 00:33:11.600 go ride our bikes or go play a game of basketball or like go camping or whatever. But then women 00:33:11.600 --> 00:33:17.120 bond by talking. Like my wife still talks to people all the time, like calls all her friends and family 00:33:17.120 --> 00:33:23.760 and stuff. Like I've done that less than a dozen times my entire life. Like, it's just not a thing that 00:33:23.760 --> 00:33:30.320 guys do. Um, I don't know why, but like, it's not a thing. Um, yeah. And I think that's really 00:33:30.320 --> 00:33:36.560 damages our society because like people being made fun of for doing feminine things. Like that's just, 00:33:36.560 --> 00:33:40.880 that's dumb. I think whenever people shame each other, and that's one part I really don't like 00:33:40.880 --> 00:33:47.280 about the self-improvement side of the, of males is like, it's so much based around like you are 00:33:47.280 --> 00:33:53.200 inadequate. And I think that's, you know, that's just not true in a sense because like people have 00:33:53.200 --> 00:34:00.720 so much potential to do whatever they want. And yeah, I don't know. It's, I don't know where I was 00:34:00.720 --> 00:34:08.000 going with this point, but, um, I think that guys, if they were truly like confident in themselves, 00:34:08.000 --> 00:34:13.040 like they wouldn't worry about others judging them for whatever, right? Like whether it's 00:34:13.040 --> 00:34:17.840 society or other people, if people are truly confident in themselves, they'll do whatever 00:34:17.840 --> 00:34:22.000 they want. Like whether that's a female or male, like you just kind of don't listen to other people's 00:34:22.000 --> 00:34:26.080 judgments and do whatever is right for you. And as you mentioned earlier, as long as you're not 00:34:26.080 --> 00:34:31.360 hurting anyone, like you're just doing it for yourself, like it, I think it's great. Cause like, 00:34:32.800 --> 00:34:37.280 like everyone's benefiting in a sense. I know. And going back to what you were saying about, 00:34:37.920 --> 00:34:42.320 like, first of all, I think that's really insightful for me because I've seen it for 00:34:42.320 --> 00:34:45.760 sure. Especially like, you know, when you're scrolling on your for you page and it's like 00:34:45.760 --> 00:34:50.080 12 p.m. And then you see like, or 12 a.m. And you see that one video of like a dude being like, 00:34:50.080 --> 00:34:55.280 get the fuck up. Like you're a piece of shit. You're so lazy. I'm like, dude, I'm trying to go to bed. 00:34:56.080 --> 00:34:59.680 Like this video and it's like me and I'm like, Oh my God, you're amazing. And blah, blah, blah, blah, 00:34:59.680 --> 00:35:04.800 blah. Um, so yeah, it's, it's definitely a contrast, but I don't think I ever like realized 00:35:04.800 --> 00:35:11.440 it because I don't think I necessarily attract that demographic at all. But yeah, I, and I think like, 00:35:12.240 --> 00:35:20.160 I would bet, um, on the fact that like manifestation coaches have way more successful clients than these 00:35:20.160 --> 00:35:27.600 like male, you know, coaches who like, you know, try to make you feel like shit because I mean, 00:35:28.080 --> 00:35:34.560 at least in my philosophy, it is like, you don't attract what it is that you want. You attract what 00:35:34.560 --> 00:35:40.320 you believe that you are. You know what I mean? So if you're constantly being told you're fat, 00:35:40.320 --> 00:35:45.840 you're broke, like, and that's your identity, that's who you identify as. That's exactly what you're going 00:35:45.840 --> 00:35:51.280 to continue being and who you'll become. And the way that we kind of teach it is like, 00:35:51.280 --> 00:35:58.560 you have to already think from the, the identity of who you want to be. You have to show up as that 00:35:58.560 --> 00:36:03.120 person, as that person who's already skinny, that person who's already rich and successful, you know? 00:36:03.120 --> 00:36:11.040 So I feel like, and I don't know, maybe, well, I will say one thing. I think men instinctually are 00:36:11.040 --> 00:36:16.560 really, um, driven by competent, like we were saying competition, but specifically by challenges. 00:36:17.280 --> 00:36:22.240 And you learn about this, like when you go into like the psychology of dating, because men love a 00:36:22.240 --> 00:36:27.760 challenge. Men love to chase after women, you know, like to, like, it feels so much more satisfying to, 00:36:28.640 --> 00:36:35.360 you know, pull a woman who is, you know, like hard to pull than someone who's openly available, 00:36:35.360 --> 00:36:40.800 right? Because of that challenge. Whereas I feel like when like a man who's not, you don't like to 00:36:40.800 --> 00:36:45.920 like chase, because again, it goes back to feminine and masculine energy. Feminine energy is receiving 00:36:45.920 --> 00:36:53.600 energy and masculine energy is pursuing energy. And so I think in a way, maybe it is more encouraging for 00:36:53.600 --> 00:36:59.280 men specifically, um, to improve themselves when they feel like there is that challenge. 00:36:59.840 --> 00:37:04.800 Um, but I think for women, we have to, it also goes back to growth mindset. We have to believe that we 00:37:04.800 --> 00:37:12.080 can become that person. Um, so yeah, I don't know, but it's interesting seeing the, the contrast there. 00:37:13.120 --> 00:37:18.080 Yeah. I mean, I would guess that you're completely right. And that the growth mindset, 00:37:18.080 --> 00:37:22.160 like positivity is going to work better. Like even going back to psychology one-on-one, 00:37:22.160 --> 00:37:26.960 one of the first things you learn is that, uh, essentially punishments don't work. And like, 00:37:26.960 --> 00:37:31.600 the only thing that changes behavior is positive reinforcement, uh, or negative reinforcement, 00:37:31.600 --> 00:37:35.600 which is for people who don't know the taking away of something painful. So like, 00:37:35.600 --> 00:37:40.960 if you have a pin in your shoe, removing that, um, is also effective, but not punishing someone, 00:37:40.960 --> 00:37:47.440 right? Like not shitting on them. And like, I'm, I bet they've probably done a study on this. 00:37:48.320 --> 00:37:52.320 Maybe I feel like a lot of studies that they do is essentially just taking common sense 00:37:52.320 --> 00:37:55.920 and then quantifying it. And then being like, here's a hypothesis. Let's actually measure it. 00:37:55.920 --> 00:38:02.000 It's like, Oh yeah. What do you know? We found out this is actually the case. Um, but I'd be surprised 00:38:02.640 --> 00:38:08.240 if that just because it's popular right now, and because it kind of goes in line with our societal 00:38:08.240 --> 00:38:16.320 standards that tearing people down builds them up. Cause like you said, if you're have, 00:38:16.320 --> 00:38:21.440 if you have a low self-esteem and people are keeping it where it's at, like, how do you get, 00:38:21.440 --> 00:38:25.040 how do you, how does that change to becoming high self-esteem? It's like, 00:38:25.040 --> 00:38:28.960 this course is not going to change it, right? You learn some techniques, but it's like your sense of 00:38:28.960 --> 00:38:34.880 self doesn't really change. Um, and then even looking at popular examples or these studies, 00:38:34.880 --> 00:38:38.560 like all the people who achieve, like they have that growth mindset. They have, they believe in 00:38:38.560 --> 00:38:46.240 themselves. It's not like they got the secrets from some guru who sold them a $25 monthly course. 00:38:46.240 --> 00:38:49.040 Um, it's, this is the people who like believed in themselves. 00:38:49.040 --> 00:38:54.560 Exactly. Exactly. And I don't think that people who are successful are going in the mirror and saying, 00:38:54.560 --> 00:39:01.360 I'm a fat piece of shit. No, they did that. I'm going to be exactly who I want to be. And so, 00:39:01.360 --> 00:39:07.680 yeah, I think it always goes back to like growth mindset and like the shit that I teach, you know? 00:39:07.680 --> 00:39:11.760 So a hundred percent. Yeah. I think that it's like, 00:39:12.960 --> 00:39:17.200 it's also challenging in a sense to get that message to males. Cause I bet people are making 00:39:17.200 --> 00:39:21.920 this type of content, but it does, it's not popular because like, it doesn't resonate for some reason. 00:39:21.920 --> 00:39:30.000 Um, and it's hard to say why. Yeah. I wonder, like, I feel, I don't know. It's hard to reach 00:39:30.000 --> 00:39:36.160 the male audience, especially with the way that I present my information. Um, and I mean, also I can 00:39:36.160 --> 00:39:42.240 only speak for myself and my experiences. And a lot of what I do is like love manifestations. So, 00:39:42.240 --> 00:39:50.240 you know, it gets difficult there, but I wonder how, you know, as self-help manifestation coaches, 00:39:50.240 --> 00:40:00.960 how we can reach those people, you know, I don't know. Um, but I found that comedy resonates really 00:40:00.960 --> 00:40:07.120 well. Like low brass, crude humor resonates well with the male population, regardless of the age. Like, 00:40:07.120 --> 00:40:14.640 if someone tells me a really good, just kind of like low crass joke, I'll still probably laugh, 00:40:14.640 --> 00:40:18.960 even though I know it's like completely immature and it's not funny in like the, 00:40:21.040 --> 00:40:26.000 I guess, intelligent sense or like comedic sense, but it'll just be like low brass humor. 00:40:26.000 --> 00:40:32.640 Um, that does pretty well, but then it's hard to like have an informational message in a joke. So I 00:40:32.640 --> 00:40:39.280 think that comedians do this extremely well. Um, a lot of male comedians, um, that are able to weave 00:40:40.160 --> 00:40:45.520 an actually insightful message, but within the context of like a larger comedy sketch where you 00:40:45.520 --> 00:40:51.840 intercede it with points that are more easily digestible, that keep people engaged. Because like, 00:40:51.840 --> 00:40:56.800 if you just kind of drone on about like, here's how to do X, Y, Z, here's all the benefits. People 00:40:56.800 --> 00:41:00.240 like attention span are just shot these days. Like they're not going to sit through that. 00:41:00.240 --> 00:41:04.720 Like even 15 seconds is too much. Like they'll scroll away within the first three. 00:41:04.720 --> 00:41:11.760 Um, but I think comedy is one way, but it's again, it's like not everyone is funny and it's, 00:41:11.760 --> 00:41:17.920 it's hard to say what people will find funny. Like if you are not a professional comedian, 00:41:17.920 --> 00:41:23.920 I think there are some funny people on TikTok, but like not a bunch of like naturally funny ones. 00:41:23.920 --> 00:41:29.440 I think a lot of it is scripted a hundred percent. Yeah. And, and obviously humor is going to reach 00:41:29.440 --> 00:41:35.840 a lot of people, but it's so hard to be funny, you know? Um, so yeah, but I, I know exactly what 00:41:35.840 --> 00:41:40.320 you're talking about. Yeah. That I think it's a really good skill when like a comedian is able to 00:41:41.360 --> 00:41:46.320 have a message in their skit. Um, and it's a really good way to like reach an audience. 00:41:46.320 --> 00:41:51.680 And I feel like a lot of comedians are on the rise on my FYP lately. I don't know if you've been 00:41:51.680 --> 00:41:57.840 seeing it too. Like that Matt guy. I don't know. No, my FYP is full of like family guy skits right now. 00:41:57.840 --> 00:42:06.880 So yeah, but comedy is kind of taking off right now. Yeah. Oh, I want to circle back to something 00:42:06.880 --> 00:42:11.440 you mentioned earlier that that was kind of interesting. So the like love manifestation 00:42:11.440 --> 00:42:19.280 or something, could you get go a bit more into that? Yeah. I mean, so I, I mean, I've tried making 00:42:19.280 --> 00:42:25.440 videos about numerous things that people are trying to manifest weight loss, you know, careers, what have 00:42:25.440 --> 00:42:31.440 you love is always going to be the thing that people are the most interested in. Um, and that was actually 00:42:31.440 --> 00:42:36.400 like why I went viral in the beginning, um, was because I made tarot videos about love and relationships. 00:42:36.960 --> 00:42:44.880 Um, and I think like, it's one of the most, I think love is one of the most misunderstood or hard to 00:42:45.920 --> 00:42:54.720 like conceptualize or like quantify things of life. Like there's no set thing. Like if you got ghosted, 00:42:54.720 --> 00:42:59.040 like, you'll always wonder why you got ghosted and you always question it, but there's no like 00:42:59.040 --> 00:43:04.960 clear cut answer. You know, it's like, if the, you know, if your, um, business isn't doing well, 00:43:04.960 --> 00:43:09.680 there might be a reason as to why it's more clear cut, but when things go wrong in love, it's like, 00:43:10.720 --> 00:43:17.440 oh, like, I don't know what it is. Um, and so I think a station gives people a lot of control in love, 00:43:18.240 --> 00:43:24.640 it seems. Um, and people, I think a lot of the times want that control in their love lives. So 00:43:25.440 --> 00:43:31.040 what I teach, um, you know, through the various methods that I make videos about and whatnot, 00:43:31.040 --> 00:43:37.840 it teaches people how to get their own control back in their life, love lives. Um, and a lot of 00:43:38.480 --> 00:43:42.320 that stems from self-concept, kind of like what we've been talking about this whole time, which is 00:43:42.320 --> 00:43:47.440 like something I preach is that the only way you'll ever change the behaviors of other people, 00:43:47.440 --> 00:43:53.120 like your love interest is by changing your own view of yourself. So if you want them to think you're 00:43:53.120 --> 00:43:57.360 more attractive, you have to think that you're attractive. And I mean, that's like basic common 00:43:57.360 --> 00:44:02.480 sense, but like sometimes just hearing it in the terms of manifestation just makes it click for 00:44:02.480 --> 00:44:09.040 people. So, yeah. Yeah. Cause like what you talked about, a lot of it seems to stem from psychology, 00:44:09.040 --> 00:44:12.800 like basic things like, oh, if you think you're more attractive, your body language is going to 00:44:12.800 --> 00:44:17.760 show it, your tone of voice, and all of these contribute to your attractiveness. And as we've been 00:44:17.760 --> 00:44:22.320 kind of talking about this entire time, it's all about the packaging or the messaging. It's like, 00:44:22.320 --> 00:44:26.240 you can present this information in a bunch of different ways, but manifestation just seems to 00:44:26.240 --> 00:44:32.960 resonate a lot more with the female population. Exactly. Yeah. Um, and I think also part of it 00:44:32.960 --> 00:44:39.840 is like with social media, you like, there's a lot of like trends, obviously, and things like that. 00:44:39.840 --> 00:44:44.640 So one thing that was really taking off for me was the whisper method. Like it's been featured in 00:44:44.640 --> 00:44:50.000 like Glamour and Cosmo and all of this. Um, so yeah, that was like really successful. And I think just like 00:44:50.000 --> 00:44:57.440 packaging ideas up into these bite-sized methods, um, and whatnot, it just like really resonates with 00:44:57.440 --> 00:45:04.480 people. And I see that in every niche on, uh, TikTok. Like, if you just have like the method, 00:45:04.480 --> 00:45:09.760 people are way more likely to listen and, you know, actually, uh, follow whatever you're saying. 00:45:10.480 --> 00:45:16.160 But yeah. Yeah. It's like, here are the XYZ hooks that you should use. Like, hey, here are the top 00:45:16.160 --> 00:45:24.480 three things. Or like, let me tell you a secret. Or I read through a lot of them. Um, I found it's not 00:45:24.480 --> 00:45:28.560 always that consistent. I find the list one is super consistent. I see some people who just, 00:45:29.120 --> 00:45:33.200 the entire account is that they're like, Hey, here's a top 10 XYZ. And you see that stuff on like 00:45:33.200 --> 00:45:41.040 BuzzFeed. Um, and I don't know, I haven't seen anyone who's made been able to consistently make 00:45:41.040 --> 00:45:46.720 like, uh, every single video with like one specific method, unless it's like a dance. Like if someone's 00:45:46.720 --> 00:45:52.880 known for like a dance, like that dance will always blow up. Um, but as far as like, have you seen that 00:45:52.880 --> 00:45:57.440 success? Like whenever you say, Oh, XYZ method, like those videos just consistently do well, 00:45:57.440 --> 00:46:02.160 or like what other hooks have you seen that kind of trend positively? 00:46:03.600 --> 00:46:08.400 So I think anything that will, where you're going to tell them, like you'll get results 00:46:08.400 --> 00:46:13.680 overnight or in a day, or here's how to manifest a text in one minute. That's always going to do 00:46:13.680 --> 00:46:20.080 really well because people love efficiency. Um, they love to see results right away. So that's first of 00:46:20.080 --> 00:46:26.240 all, um, anything that has like a method attached to it. That's simple to follow. People love that. 00:46:27.200 --> 00:46:34.640 Um, I think, what is it? What else? Yeah. Like anything that gives them like a concrete, like, 00:46:34.640 --> 00:46:40.480 you know, have a specific like end result in mind where they can, what it'll look like. That's been 00:46:40.480 --> 00:46:44.960 successful. So saying, instead of saying, here's how to get communication from your ex or whatever, 00:46:44.960 --> 00:46:50.000 to say, this is how you're going to manifest a call or a text or whatever it is. Um, 00:46:51.200 --> 00:46:56.960 but lately what's been really popping off for me is just like talking about like, or like doing little 00:46:56.960 --> 00:47:02.000 snippet videos where I'm like, um, Oh my God, why can't I stop thinking about her blah, blah, blah. Turn 00:47:02.000 --> 00:47:06.960 my head, the love letter method, you know, um, people love the sensational aspect of it. It's very 00:47:06.960 --> 00:47:13.440 theatrical. I feel, um, and ritualistic. That's the other thing. It's like, people love a good ritual. 00:47:13.440 --> 00:47:21.200 And I'm reading the 48 laws of power right now. And one of the laws of power. It's so good. 00:47:22.160 --> 00:47:27.360 I don't like that. Yeah. I don't like it. Yeah. You say what you want. But, um, one of the things 00:47:27.360 --> 00:47:35.040 he talks about is like how people love like a good ritual and like feeling like, you know, 00:47:35.040 --> 00:47:39.200 like, yeah, they're part of something. Yeah. Yeah. Part of something. Exactly. Part of a movement. 00:47:39.920 --> 00:47:44.080 So that's what I think it is, is people feel like they're part of like this 00:47:45.120 --> 00:47:51.760 movement in a sense that's benefiting them. So yeah. Yeah. I think what you said about the 00:47:51.760 --> 00:47:56.000 focusing on the results makes a lot of sense. And like Apple employed this in all their marketing 00:47:56.000 --> 00:48:00.720 strategies. So like when Microsoft was trying to advertise their zoom, they're like, Hey, you have 00:48:01.680 --> 00:48:06.400 80 gigabytes of storage on this phone. And like to the consumer, they're like, yeah, all right. What does 00:48:06.400 --> 00:48:10.960 that mean? And Apple's like, Hey, you have 10,000 songs in the palm of your hand. And that's just 00:48:10.960 --> 00:48:15.200 people like, Holy crap, 10,000 songs. They're like, they're saying the same thing, just packaged in a 00:48:15.200 --> 00:48:19.360 way where like one people are like, Oh, I want that thing. And the other ones that people are like, 00:48:19.360 --> 00:48:20.480 yeah, okay, whatever, I guess. 00:48:21.600 --> 00:48:25.120 That's a really good way to put it. Yeah, definitely. Yeah. TikTok's just like 00:48:25.840 --> 00:48:31.120 taking marketing and like putting in like a 15 second video. It's, it's all the same thing 00:48:31.120 --> 00:48:35.840 recycled. So yeah. But it's interesting to learn like what specifically does well. 00:48:35.840 --> 00:48:42.880 And it takes a lot of like trial and error. Have you found like, like a strategy that works for you? 00:48:44.320 --> 00:48:51.840 Um, so I have like a decent barometer for what will do well. Like if I wanted to strictly grow, 00:48:51.840 --> 00:48:56.640 if I wanted to just get the most followers possible, I would just post like the same 00:48:56.640 --> 00:49:01.120 three videos over and over again because they always do well. So like one is like teaching 00:49:01.120 --> 00:49:06.080 people how to get a basically high-end tech job. Because like you said, if you focus on the result 00:49:06.080 --> 00:49:10.480 and then I'll be like, Hey, here are my credentials. Here's how you do it. And people will share like 00:49:10.480 --> 00:49:17.120 crazy because well, one, they probably have friends in the industry or, and then the second video that 00:49:17.120 --> 00:49:23.440 always does well is sharing salary information. Um, and that's just because it's kind of like taboo to 00:49:23.440 --> 00:49:31.040 talk about it within American culture or just society in general, where as like people don't 00:49:31.040 --> 00:49:36.160 have a lot of insight into how much money people make. So when they're seeing like, Oh wow, 00:49:36.160 --> 00:49:40.240 this guy's sharing salary information. And I've seen a lot of other creators also have those videos 00:49:40.240 --> 00:49:44.960 consistently do well. It doesn't even have to be your own. It could also just be like salary progression 00:49:44.960 --> 00:49:52.160 of like a nurse or a doctor or a lawyer or whatever, X, Y, Z. Um, and then the third type of video 00:49:52.880 --> 00:49:57.600 that typically does well is if I tell a personal story, um, just because I think a lot of people 00:49:59.440 --> 00:50:04.480 also share the experiences of like being an immigrant, being poor, and then seeing the success 00:50:04.480 --> 00:50:09.120 that came out of that gives them either they can identify with it. They're in like the earlier stages 00:50:09.120 --> 00:50:13.600 or that gives them hope to see like, Oh, well, here's a person who came from like a similar 00:50:13.600 --> 00:50:17.680 background, similar situation, similar interests, whatever. And now that they've like, you know, 00:50:17.680 --> 00:50:25.600 quote unquote made it. And, but I don't know how, like, I guess to more general, to generalize those, 00:50:26.000 --> 00:50:30.400 generalize those things. One is the first method is very similar to what you were kind of already 00:50:30.400 --> 00:50:35.200 talking about is focusing on the results and then teaching people like, here's how you get it. Um, 00:50:35.200 --> 00:50:43.600 and then the second one is more just like, I think more societal. I think if salary information 00:50:43.600 --> 00:50:48.800 was more publicly available, it wouldn't do well anymore. But you know, as a society, we're probably 00:50:48.800 --> 00:50:53.200 years away from that, if not decades. Um, and then the third one, as far as the story, 00:50:53.200 --> 00:50:57.920 I think stories will always be popular. And you see some of the top creators, they have blown up 00:50:57.920 --> 00:51:02.160 through stories like that's their content. And they're able to tell like very engaging stories 00:51:02.160 --> 00:51:08.480 of even the most mundane things. Um, I think that like right now, one of the, I'd say that Erica 00:51:08.480 --> 00:51:13.120 Titus is probably one of the top creators, like in the world right now, like, yeah, on the almost 00:51:13.120 --> 00:51:20.000 on the level of like KSI. Yeah. And like, yeah. And I like, I don't understand the appeal as a guy. 00:51:20.000 --> 00:51:24.800 I'm sure her, her audience is also like 90% female plus. And I was trying to ask my wife, 00:51:24.800 --> 00:51:30.800 cause she's, she's super into Erica and her sister. Um, and I was like, what, what is the appeal? 00:51:30.800 --> 00:51:34.480 Like, I don't get it. Cause I've tried watching her videos and tried to like dissect, like, 00:51:35.360 --> 00:51:40.000 why does this have several million views? Like nothing, nothing happened in this video. Like, 00:51:40.000 --> 00:51:43.520 there's no knowledge transfer. There's nothing. She's like, oh, it's like, it's cause they're messed 00:51:43.520 --> 00:51:46.880 up. And I'm like, what, like, what do you mean? It's like, oh, cause they're like normal people. 00:51:46.880 --> 00:51:50.960 They're messed up. They have flaws and like, it's comforting in a sense. And I'm like, huh, 00:51:51.920 --> 00:51:59.840 that's very interesting. Cause like, I can't see an equivalent male creator ever reaching that 00:51:59.840 --> 00:52:05.840 heights from the same appeal. Cause like guys, they want to see people in like very high status 00:52:05.840 --> 00:52:11.680 position, like super rich or wealthy or famous or popular or whatever. And they're kind of their way 00:52:11.680 --> 00:52:15.200 of manifesting is they're in their minds. They're thinking like, oh, I'm going to be like this guy 00:52:15.200 --> 00:52:19.600 in the future. Like I'm going to have this status or this wealth or this popularity that I don't 00:52:19.600 --> 00:52:24.640 currently have. Um, whereas on the exact opposite end of the spectrum, now we have Erica Titus. It's 00:52:24.640 --> 00:52:30.560 like, she's not that well-spoken. She's just like kind of normal in a lot of ways, I guess. But then 00:52:30.560 --> 00:52:33.760 people are like, oh, I love that. Like I identify with that. Like, this is great content. Like, 00:52:33.760 --> 00:52:38.320 let me consume it. Um, but I don't know what your thoughts are on that. 00:52:38.320 --> 00:52:43.040 She's so engaging. I don't know what it is, but when I, you know, when she pops up on my FYP, 00:52:43.040 --> 00:52:46.720 it's like, I don't even care what the story is, but I'm just like tuned in. And I don't, 00:52:47.840 --> 00:52:52.240 I don't know if it's like the way she starts it off or it's, I think it's the fruit to be honest. 00:52:52.240 --> 00:52:57.120 Cause I noticed that videos without fruit don't do as well, but like, maybe it's like the meeting to 00:52:57.120 --> 00:53:02.800 see it, you know, be fully cut open or whatever. Or like a lot of women, um, on my FYP are really 00:53:02.800 --> 00:53:06.960 successful when they do like, get ready with me videos. And so you just almost want to stick 00:53:06.960 --> 00:53:11.200 around to the end just to see their full face of makeup. But you're also there for the story, 00:53:11.200 --> 00:53:17.520 you know? Um, but yeah, she's very engaging. And I think going back to what you were saying about, 00:53:17.520 --> 00:53:25.600 um, like the way that men are operating versus women, it's like, it goes back to like the competitive 00:53:25.600 --> 00:53:30.880 and challenge aspect for men. It's like, they have to be that man. Whereas for women, it's very, 00:53:30.880 --> 00:53:36.800 like we're all kind of friends. We're all sisters, you know, we all work together to get to a certain 00:53:36.800 --> 00:53:41.760 place. Um, we have to relate to each other, which is why I think a lot of relatable content as well 00:53:41.760 --> 00:53:47.200 for women in the storytelling niche. Um, but yeah, storytelling is in, and I have to say, 00:53:47.200 --> 00:53:52.960 that's why I really was drawn to your content because I resonate so much with your story of like being an 00:53:52.960 --> 00:53:58.720 immigrant, being broke and then getting out of it, you know? So it works. And I'm not even into like, 00:53:58.720 --> 00:54:06.240 per se, computer science or any of that stuff. Um, but your story was like what resonated with me. 00:54:06.240 --> 00:54:08.960 And I love your content. I have to say, I'm a huge fan. 00:54:09.520 --> 00:54:15.680 Thanks. Yeah. I think it's, it's much more common than people think like being poor and then not being 00:54:15.680 --> 00:54:22.320 poor. And it's like the classic American dream. And, um, even if it's becoming more rare nowadays, 00:54:22.320 --> 00:54:27.440 like if you actually look at the stats, social mobility is like lower than it's traditionally 00:54:27.440 --> 00:54:33.120 been. It's actually trending down. Um, unfortunately, but like people want to believe in it. Like they 00:54:33.120 --> 00:54:39.600 want this to be possible. And I think like, in a sense, it's almost like providing hope, 00:54:39.600 --> 00:54:44.640 like similar to like the manifestation. It's like you're, you're manifesting, uh, but you're also 00:54:45.280 --> 00:54:49.600 given a glimpse of like the future. It's like, Hey, this is possible. Like it's, 00:54:49.600 --> 00:54:53.440 you know, I don't have to stay poor forever. I don't have to be like this broke immigrant. 00:54:53.440 --> 00:54:58.880 Like, you know, here's someone who did it. Here's exactly. Yeah, exactly. It's exactly. 00:54:58.880 --> 00:55:03.680 I'm telling you, we're all saying the same thing, but in different packaging, different font. Like, 00:55:03.680 --> 00:55:10.080 like, I think when you're able to visualize yourself as that person and change, do the identity 00:55:10.080 --> 00:55:15.360 transformation and the self-concept work where you're like, I'm no longer going to like, that's 00:55:15.360 --> 00:55:22.560 not my story to tell anymore. Like, that's what the, uh, that's when I flipped the switch or yeah, 00:55:22.800 --> 00:55:28.000 whatever was when I was like, I'm so sick and tired of telling myself this story that I'm a broke 00:55:28.000 --> 00:55:32.560 immigrant, that I can't afford college, that like, that's my destiny. I'm going to be a broke team. 00:55:32.560 --> 00:55:37.600 No, like I said, starting today, that's not my story to tell anymore. And, you know, 00:55:37.600 --> 00:55:43.520 I started seeing videos on my FYP of like your story and whoever else's story. And I was like, 00:55:44.320 --> 00:55:50.160 if he could do it, I can do it. You know, what's stopping me. Um, and then what you were saying 00:55:50.160 --> 00:55:55.200 about like the social mobility thing, I think it's really interesting because I'm noticing, 00:55:55.200 --> 00:56:00.080 you know, obviously I'm graduating college and I'm noticing with a lot of my friends, 00:56:00.080 --> 00:56:04.880 they're really struggling to get jobs, people who have, you know, master's degrees, things like that. 00:56:04.880 --> 00:56:09.920 But then on the other, you know, the flip side, I'm also in the realm of social media. And I'm feeling, 00:56:09.920 --> 00:56:17.440 I feel like that's the new like method of social mobility. That's like taking off right now 00:56:17.440 --> 00:56:24.000 is like, if you can get social media and start your own business, your life can change overnight. 00:56:24.000 --> 00:56:29.440 And I don't think that's possible in any other way, really. I mean, maybe computer science, 00:56:29.440 --> 00:56:36.240 actually, um, is the closest thing in a nine to five cents to that. But I'm seeing so many people 00:56:36.240 --> 00:56:41.920 that I know take the media and start their own businesses and have that social mobility. So I 00:56:41.920 --> 00:56:48.480 feel like that's, what's going to be the next thing. Yeah, definitely content creation is on its way 00:56:48.480 --> 00:56:52.720 up. Like there's a ton of VC money flowing into the space. There's like five different like tree 00:56:52.720 --> 00:57:00.800 competitors that will do effectively the same thing. And I read a stat that in 2021, if something 00:57:00.800 --> 00:57:06.000 like 1% of the entire population considers themselves a content creator or has like made content of 00:57:06.000 --> 00:57:12.080 some form, whether that's like a YouTube video and TikTok or what have you. Um, and that number is 00:57:12.080 --> 00:57:17.680 probably going to go up. And like, I remember 10, maybe 15 years ago, I'm like, I'm pretty old. I'm 00:57:17.680 --> 00:57:24.320 in my thirties. And it was really frowned upon to have your public persona on the internet. People were 00:57:24.320 --> 00:57:27.280 like, Hey, don't put your information out there. It's going to get stolen. You're going to get your 00:57:27.280 --> 00:57:32.320 identity hijacked. And now like people have their entire lives out there, like all their tweets going 00:57:32.320 --> 00:57:37.920 back to when they were being racist. Cause I, that used to be a really in thing. Like if you dig up 00:57:37.920 --> 00:57:42.000 people's old tweets, you're probably going to find some trash in there. That's not acceptable by today's 00:57:42.000 --> 00:57:46.560 societal standards, but back then we're like, everyone was doing it. Um, so I think it's, 00:57:47.520 --> 00:57:51.440 I don't know. I think it's going to be a really interesting future. Cause like thinking about in 00:57:51.440 --> 00:57:56.960 like 10, 20 years when my kids see the stuff that I'm making now, like, that's just a really weird 00:57:56.960 --> 00:58:01.360 thought. Like, I don't, I kind of don't want them to see it. Cause I feel like a lot of the stuff that 00:58:01.360 --> 00:58:08.240 I say now, obviously it's going to be horrible, but like just complete cancelable type content in, 00:58:08.240 --> 00:58:12.640 you know, 20 years where people are like, wow, Frank was such a bigot for saying X, Y, Z. 00:58:12.640 --> 00:58:18.000 Um, and that's because kind of just like society moves and views that were previously okay are 00:58:18.800 --> 00:58:25.600 kind of become outdated, uh, you know, for good reasons. But, um, it's interesting that you, 00:58:26.480 --> 00:58:34.240 you said about the, um, social media being one of the ways to like break through the societal 00:58:35.680 --> 00:58:42.160 walls, because I think that a lot of people underestimate three things. And it's like 00:58:42.160 --> 00:58:47.120 basically the types of leverage you can have as an individual. So if you think about like the downfall 00:58:47.120 --> 00:58:51.920 of a nine to five, it's essentially because you only have 24 hours per day. And so if you're only 00:58:51.920 --> 00:58:57.920 leveraging your own manpower, like you'll never, you can't, you might become pseudo wealthy. 00:58:57.920 --> 00:59:02.800 Like you might be a lawyer or a doctor or engineer and get paid like a decent amount, 00:59:02.800 --> 00:59:09.920 but you can kind of like upgrade your lifestyle along with it. And your compensation will grow 00:59:09.920 --> 00:59:15.840 linearly, but never exponentially. Um, and then, so the three forms of leverage, like one is manpower. 00:59:15.840 --> 00:59:19.040 And this is the common one. This is why everyone wants to be a manager. Like, oh, 00:59:19.760 --> 00:59:23.520 I want people working under me. It's like, so now instead of me just doing work, I now have like 00:59:23.520 --> 00:59:28.480 three people or five people or, you know, an entire department of minions, essentially doing 00:59:28.480 --> 00:59:33.680 stuff that I want to. Um, and that only works in a business sense because unless you're the business 00:59:33.680 --> 00:59:38.800 owner, you're not actually controlling the fruit of that labor. Like that goes to the shareholders. 00:59:38.800 --> 00:59:42.880 Um, but it does work if you have a business and then like the second form of leverage is money. So 00:59:43.520 --> 00:59:48.320 capitalistic society, money is always going to be the king. Um, people, someone actually wrote a really 00:59:48.320 --> 00:59:54.640 in-depth technical book about it saying how your salary will never outpace a rich person's just like 00:59:54.640 --> 01:00:00.800 accumulation of wealth is uses way to make money is to have it. And then three, um, third form of 01:00:00.800 --> 01:00:05.920 leverage is like technology. So this encompasses both like coding and social media and like marketing, 01:00:05.920 --> 01:00:10.640 basically anything that you're able to replicate infinitely for a very low cost. So like whether 01:00:10.640 --> 01:00:15.280 that's a TikTok or YouTube video, or if you're writing like a blog post even, or even like this 01:00:15.280 --> 01:00:20.320 podcast, right? Like you make it once, it can be consumed hundreds, millions of times, no additional 01:00:20.320 --> 01:00:26.160 efforts. Um, and that's why software still falls within that realm of like good careers to pursue 01:00:26.160 --> 01:00:30.560 because just like social media, once you learn how to code, once you write software, you have this 01:00:30.560 --> 01:00:35.840 tireless worker that will always do what it tells you. Like it's not going to quit on you. It's never 01:00:35.840 --> 01:00:40.480 going to like fall apart assuming you coded it correctly. Um, and I think a lot of people 01:00:41.440 --> 01:00:46.160 don't quite understand that because people are still fed the whole age old story of like, 01:00:46.160 --> 01:00:52.000 Hey, study hard, go to college, get a job, uh, but not really understanding like how money works 01:00:52.000 --> 01:00:57.520 or how to gain leverage out of your own time without just kind of working for one company forever. 01:00:59.600 --> 01:01:04.080 Exactly. Couldn't have said it better. And that's, I mean, obviously for me, that's like really 01:01:04.080 --> 01:01:09.440 relevant because I was fed that story. And that's like the only thing I believed like going into college 01:01:09.440 --> 01:01:16.240 and two years ago. So like my sophomore year was when I, you know, blew up on social media. 01:01:16.240 --> 01:01:21.680 And I still thought like, even when I was making like a teacher's salary, I was like, 01:01:22.800 --> 01:01:28.960 you know, things can change this and that. And I think, um, one thing I noticed that society just 01:01:28.960 --> 01:01:34.560 continues to push is this idea that like, like $10,000 a month is like a lot of money, you know, 01:01:34.560 --> 01:01:41.040 like, and, and that, like, I think we have a very like capped mindset around money. Like there's a, 01:01:41.040 --> 01:01:46.480 like, we have a limited belief around money. Like, how do I say it? Like not a deficit mindset, 01:01:46.480 --> 01:01:52.000 but more so like, uh, like there's just a cap on money. It's not unlimited. 01:01:52.000 --> 01:01:54.400 There's like one pie instead of infinite pies. 01:01:54.400 --> 01:01:59.600 Exactly. Exactly. But once you shift your mindset to like an abundance mindset where you're like, 01:01:59.600 --> 01:02:07.120 money is literally infinite, um, essentially. Um, and you know, when you're working a job in social 01:02:07.120 --> 01:02:11.680 media or you run your own business, it like, you start to see it, you start to see it. You're like, 01:02:11.680 --> 01:02:16.880 it is unlimited. It's it, I can essentially make however much I want. It just depends on, 01:02:16.880 --> 01:02:22.000 you know, a number of factors, but the potential is there. Whereas when you're working a nine to five, 01:02:22.000 --> 01:02:25.200 obviously there's a cap. And I think that's why we have such a limited mindset around money. 01:02:25.200 --> 01:02:32.480 Um, but yeah, it's, it's a very new thing for me. And it's, it's just, I never thought I'd be one of 01:02:32.480 --> 01:02:37.920 those people to be like passive income or F a nine to five. I've really never thought I would. And 01:02:37.920 --> 01:02:44.080 then it's like, you get thrown into running your own business and it's like, wow, like this is 01:02:44.080 --> 01:02:50.400 incredible. And the freedom it affords you in life is priceless in my opinion. Um, I think that's a 01:02:50.400 --> 01:02:56.400 phenomenon. A lot of younger creators are facing right now is like, we're very young and we're 01:02:56.400 --> 01:03:02.320 forced to deal with running a business, you know, when we maybe never even intended to in our lifetimes. 01:03:02.320 --> 01:03:07.200 Um, and it's, I mean, it's a blessing, but it's very difficult, you know, because if you don't have 01:03:07.200 --> 01:03:12.240 someone to look up to when it comes to that, it is, it's, it's hard figuring out the ropes. What is an 01:03:12.240 --> 01:03:17.120 LLC? How do taxes work when your friends are still in college? You know, it's not easy. 01:03:17.920 --> 01:03:23.840 Um, but yeah. And I also think, uh, you know, you were talking about like kids earlier. Um, 01:03:23.840 --> 01:03:27.920 I never even thought about that. And that like really made me think like, oh my God, 01:03:27.920 --> 01:03:33.120 what are my kids going to think when they see me on like TikTok? I never thought about that. I mean, 01:03:33.120 --> 01:03:36.880 obviously that's like down the line, but yeah. How old are your kids? 01:03:36.880 --> 01:03:42.320 Uh, they're both below five. I don't want to like to share like too many specific people. 01:03:42.320 --> 01:03:42.720 They're younger. 01:03:44.240 --> 01:03:47.680 Okay. So there's some time there, but yeah, like one day your kids are going to see your 01:03:47.680 --> 01:03:53.200 stuff on social media and that's, that's crazy. Like that's the new reality right now that we're 01:03:53.200 --> 01:03:57.280 kind of getting into. Cause back in the day you were right. Like back in the day, I feel like people 01:03:57.280 --> 01:04:01.680 didn't really share much on social media if they were content creators and it was almost very like 01:04:02.400 --> 01:04:06.720 made fun of kind of to be a content creator. It wasn't a normalized thing. And now it's 01:04:06.720 --> 01:04:12.800 trendy now. Like, I mean, especially in my age demographic, like you'll know, like a handful 01:04:12.800 --> 01:04:18.560 of friends who are like making content, you know, or TikTokers or stuff like that's so common now. 01:04:18.560 --> 01:04:23.600 Like now having a million followers on TikTok is like seen as nothing, you know? And that's crazy. 01:04:24.480 --> 01:04:27.360 But yeah, it is insane. 01:04:28.000 --> 01:04:32.240 Yeah. And it's crazy that you mentioned how it's like mostly the young demographic because it's like, 01:04:32.240 --> 01:04:37.280 I've been on calls with, um, people wanting me to like bring me in as like a social media 01:04:37.280 --> 01:04:41.440 consultant. And it's like, you have to explain so many of these basic things. Cause like the things 01:04:41.440 --> 01:04:45.440 that you learned over the past two years through trial and error, like these large businesses have 01:04:45.440 --> 01:04:49.360 no idea how to do. And it's like, they have to hire people who are younger because of the one, 01:04:49.360 --> 01:04:53.440 they're the ones who are making the content. They're the ones who are in tune with how 01:04:53.440 --> 01:04:58.160 to make good engaging content, especially like, I feel like the old style of content 01:04:58.160 --> 01:05:03.360 really does not work well on TikTok. Like it could still work on like YouTube or like Instagram, 01:05:03.360 --> 01:05:07.680 but those, I mean, YouTube will be around forever, but Instagram is kind of dying out. Like they're 01:05:07.680 --> 01:05:15.280 trying to move to reels. Reels sucks. I don't know who watches reels. Like, um, but what you were saying 01:05:15.280 --> 01:05:20.800 about like having that group of friends who are all content creators, like that's wild to me because 01:05:22.000 --> 01:05:26.720 I never thought I would do social media. Honestly, it was something that I kind of just 01:05:26.720 --> 01:05:35.120 stayed away from my entire life. Um, and so I guess it's crazy to see like how many young people are so 01:05:37.600 --> 01:05:44.240 have so much expertise already. And it's like, it's such a niche, not niche, uh, new industry that 01:05:44.240 --> 01:05:52.640 people, a lot of the old methods and technology or methods and strategies to go viral don't 01:05:52.640 --> 01:05:58.480 necessarily work on TikTok. Like I saw this. So like my friend who has a startup, he like hired this 01:05:58.480 --> 01:06:05.600 company to make them like a really fancy ad spent like mid five figures and it was complete garbage. 01:06:05.600 --> 01:06:11.440 Like it looks very, it looks like an ad, right? It's not genuine. Like people see that. And like, 01:06:11.440 --> 01:06:16.080 when you see sponsored posts by these large corporations, they have like likes in the hundreds 01:06:16.640 --> 01:06:22.720 and then there's like five comments and one of them, and it's just like, it's very pathetic almost 01:06:22.720 --> 01:06:27.200 in a way. It's like, you can't do something that like probably some teenagers is going to blow this 01:06:27.200 --> 01:06:33.520 ad out of the water and you can pay them like much less to do it. Exactly. It's the influence, 01:06:33.520 --> 01:06:39.120 the potential influence that is in the hands of youth right now is insane. And I feel like no one's 01:06:39.120 --> 01:06:46.640 talking about it. Like how many people, uh, young people can reach, you know? Um, it is really insane. 01:06:46.640 --> 01:06:51.040 Cause I think like, we both can relate that we just never saw ourselves in social media and like 01:06:51.040 --> 01:06:57.280 overnight people are like becoming the authority on certain topics. Like you're, I would say, 01:06:57.280 --> 01:07:04.080 an authority on, you know, computer science careers and things like that. Um, you know, I became an 01:07:04.080 --> 01:07:10.000 authority, so to speak on manifestation. Like, did I ever intend to, I mean, I had no idea. Um, 01:07:10.000 --> 01:07:17.840 and so that's insane. Like it's very, um, fast paced too. You know, because I feel like most people 01:07:17.840 --> 01:07:23.520 who start their own businesses or do become authorities on something, it happens over the span of like, 01:07:23.520 --> 01:07:27.840 let's say 10 years, you know, most people don't run their own business successfully till they're in 01:07:27.840 --> 01:07:33.600 their like thirties, forties. Um, but now you're seeing so many young people with like heaps of money 01:07:34.720 --> 01:07:38.480 because something blew up overnight and they're able to market it much better. Like you said, 01:07:38.480 --> 01:07:47.360 than any corporation. Um, so it is insane. It is. Yeah. And I think it's only going to like 01:07:47.360 --> 01:07:54.240 continue to grow. Um, I, I challenge the statistics. I think that we're still like an anomaly. So you 01:07:54.240 --> 01:07:58.000 mentioned that like a million followers is nothing. And I totally agree with that statement. Like it's 01:07:58.000 --> 01:08:03.520 like people, there's like hundreds of thousands of creators. I just like, I look at people's profiles 01:08:03.520 --> 01:08:07.440 and like the people I've never seen just have like millions and millions of followers. And like, 01:08:07.440 --> 01:08:12.880 I've never seen them a single time on TikTok. Um, so there's like billions of people watching TikTok. 01:08:12.880 --> 01:08:17.760 Uh, and there's, you know, millions of creators with just a huge following that it's, it's so hard to 01:08:17.760 --> 01:08:21.920 see all the content because there's so much. Um, but I still think that like, if you were to go into the 01:08:21.920 --> 01:08:29.920 percentages, I bet like 95% of people who create content are probably like sub 10,000 followers would be my 01:08:29.920 --> 01:08:36.240 guess. Yeah, I would agree with that. I mean, we're definitely outsiders or, you know, an anomaly, 01:08:36.240 --> 01:08:42.400 but I do think it's becoming more common now. And well, also I would say like having 10,000 followers 01:08:42.400 --> 01:08:48.000 is still a lot of influence, you know, the fact that so many people have that because of TikTok now 01:08:48.640 --> 01:08:54.080 is pretty insane. Like not a lot of people had that on Instagram or YouTube as much. Um, 01:08:54.080 --> 01:08:59.520 so it is a really interesting, like, I'm excited to see what that turns into down the line and how 01:08:59.520 --> 01:09:04.240 that influences things like politics or, you know, God knows what, but yeah. 01:09:04.240 --> 01:09:09.280 Yeah. Yeah. I think that young people are definitely, like you said, going to have a much greater voice 01:09:09.280 --> 01:09:14.320 going forward, uh, because the majority of content creators are young. Like I would say, 01:09:14.320 --> 01:09:18.720 again, going back to that distribution, probably like 80, 20, like 80% are probably in their twenties. 01:09:18.720 --> 01:09:25.840 And then the rest are like old people like me, but we're very rare. And yeah, I mean, it's like, 01:09:25.840 --> 01:09:29.920 as far as politics goes so far, it's always favored old people because they vote more. Um, 01:09:29.920 --> 01:09:34.320 but more recently I've been seeing a lot of positive TikToks from younger people telling 01:09:34.320 --> 01:09:38.400 people like, Hey, like, you know, shut up. If you were complaining about things and you're not voting, 01:09:38.400 --> 01:09:43.120 like you're part of the problem. You are the problem. You need to go vote. And I've seen many 01:09:43.120 --> 01:09:47.360 TikToks from really, really large, um, younger content creators, basically telling people to vote, 01:09:47.360 --> 01:09:51.760 not like any, any specific way. Right. But just telling them to do the act of voting, 01:09:51.760 --> 01:09:58.160 which people have not done historically. Yeah. And the white house inviting a bunch of TikTokers over 01:09:58.160 --> 01:10:03.600 to do TikToks at the white house. Like it's, it's a thing now. It's a thing. The youth are 01:10:03.600 --> 01:10:08.480 gaining influence in politics, I think through social media. And I feel like over time, that's 01:10:08.480 --> 01:10:14.720 going to have like a larger impact. I think statistically speaking, like young people still vote less than 01:10:14.720 --> 01:10:20.800 older people regardless, but, um, that might change over time. And I think that's going to be really 01:10:20.800 --> 01:10:26.160 interesting. Yeah. And then like young people have always dictated the culture, but then you, 01:10:26.160 --> 01:10:33.200 as you mentioned before, now the speed at which it transitions or changes is so quick. Like a year 01:10:33.200 --> 01:10:39.440 ago I had literally zero social media presence. Um, but then like the TikTok algorithm. And as far as 01:10:39.440 --> 01:10:46.160 like the competitors for reels and like YouTube shorts, I don't think they're anywhere near TikTok. Like 01:10:46.160 --> 01:10:54.080 the algorithm on those platforms is, it's just like leagues and leagues behind. It's not even close. 01:10:54.080 --> 01:10:57.840 And there's just like the UI it's like, it's like an afterthought, right? Cause like these platforms 01:10:57.840 --> 01:11:02.720 were not built for short form media. Like YouTube was long form and like search based, like Google, 01:11:02.720 --> 01:11:07.680 right there, the whole thing is search that you want to make long searchable content. And then for 01:11:07.680 --> 01:11:13.200 Instagram is more almost like celebrity worship or like this kind of more put together persona. 01:11:13.200 --> 01:11:19.360 Like the, it's interesting to see the content, what does well on each of the platforms. Cause like 01:11:19.360 --> 01:11:23.920 none, most of the content that does well on TikTok for me, like does not do well on reels. Cause I 01:11:23.920 --> 01:11:29.040 think the audience is a lot older. So like, they don't care about, um, computer science. Cause they 01:11:29.040 --> 01:11:33.840 already have a career in XYZ. Like they're past that point of choosing. They're interested in like, 01:11:33.840 --> 01:11:39.120 well, how do I get a promotion? How do I get a raise? How here's, what's something that like 01:11:39.120 --> 01:11:45.680 actually is applicable to me. Um, and then YouTube is just like, I think longer form is still king. 01:11:45.680 --> 01:11:48.880 Like, I don't think it'll ever really transition to a short form platform. 01:11:50.000 --> 01:11:56.240 Exactly. Yeah. And I think that's what makes YouTube unique. Um, and it'll always when I think, 01:11:56.240 --> 01:12:02.160 yeah, it is interesting to see like what does, or I mean, TikTok specifically, just the algorithm is 01:12:02.800 --> 01:12:09.120 insane. What it's able to accomplish. I completely agree. Yeah. It's, and then like reels, you have 01:12:09.120 --> 01:12:13.600 to kind of like pick and choose specifically what you know will do well on reels. Cause it's not 01:12:13.600 --> 01:12:18.960 the same things I've noticed on reels. The videos that do really well for me on reels are things that 01:12:18.960 --> 01:12:25.920 were popping off on TikTok a year ago. Old trends. Well, yeah. Yeah. But 01:12:26.240 --> 01:12:31.280 I don't know. Yeah. I think it's like the, the speed of culture. So before it was always kind 01:12:31.280 --> 01:12:37.040 of a meme, how like 4chan was like the incubator of memes. And then eventually when it got old and 01:12:37.040 --> 01:12:41.360 stale, it moved to Reddit. And then once that got old and stale, it moved kind of to other platforms 01:12:41.360 --> 01:12:47.200 like Instagram and then Facebook and Twitter or whatever. Uh, but nowadays it's like something 01:12:47.200 --> 01:12:51.360 can be around for like a week or two or a month and then it's old by the next month. 01:12:51.360 --> 01:13:01.440 Um, but it's exactly. Yeah. Yeah. I was going to ask you, um, what made you decide to post your 01:13:01.440 --> 01:13:06.720 first TikTok? Cause you were saying like, you just had like zero social media like following or anything 01:13:06.720 --> 01:13:12.720 like that a year ago. So what was it that made you do it? So, so hilarious is this, this ties into the 01:13:12.720 --> 01:13:19.600 entire conversation we've been having. Um, and it was due to competition. So my wife made a TikTok 01:13:19.600 --> 01:13:24.560 and she was bragging to me and being like, Oh my God, check out my followers. She had a couple of 01:13:24.560 --> 01:13:30.160 thousand. And one day I just decided like, okay, you know what? I'm going to create my own account 01:13:30.160 --> 01:13:35.520 and I'm going to pass you like before I ended the year. So this was last December. Um, and then one of 01:13:35.520 --> 01:13:41.600 my first couple of videos took off, I think all first, the first three, they all got over a million views. 01:13:41.600 --> 01:13:48.160 One of them hit like 10 million views. Um, and I hit like, I don't know, a hundred K 01:13:48.880 --> 01:13:53.440 within the first like week and then like 300 K within like the first month. 01:13:53.440 --> 01:13:58.240 And I got like a bunch of interviews from like wall street journal, business insider. Um, 01:13:59.920 --> 01:14:03.200 I forget what other ones, but there's like all this attention all at once. 01:14:03.200 --> 01:14:07.200 But like ever since then it was essentially like a rocket. And then it's kind of just been like slowly 01:14:07.680 --> 01:14:13.360 down since there. Like it's very, very slow since then. So it's like basically all the growth happened 01:14:13.360 --> 01:14:17.760 in like those first three months. And then I just kept on continuing to post because like 01:14:18.720 --> 01:14:23.040 I, outside of this, like basically just look after my family. And I think a lot of people are surprised 01:14:23.040 --> 01:14:29.440 whenever they see Annie's blogs. Um, and then of course I shouted out her account and she was 01:14:29.440 --> 01:14:33.760 extremely happy about that. She's always been super into social media, like to the point of annoyance 01:14:33.760 --> 01:14:39.120 for me. Cause like she'd be like the Instagram person of like trying to take a picture of our food. 01:14:39.120 --> 01:14:42.160 And I'm like, ah, I just want to eat this food. Like I don't, I don't care about this. 01:14:42.160 --> 01:14:49.520 I love her videos by the way. Oh yeah. I'm a huge fan. Yeah. I love her. Yeah. I think her, um, 01:14:49.520 --> 01:14:56.160 videos have done really well, uh, compared to what she was doing before and like her food, 01:14:56.160 --> 01:15:02.000 her food videos have taken off and like her vlog videos do okay. Um, I'm trying to push her towards 01:15:02.000 --> 01:15:06.960 more of the food content, but that also takes like a really long time to make. Cause like my video will 01:15:06.960 --> 01:15:13.360 take literally a minute or less, but her video will take like an entire day and we have other stuff to 01:15:13.360 --> 01:15:20.560 do. Right. Well, that's so interesting that it was a competition that fueled your passion or your, 01:15:20.560 --> 01:15:26.880 the start of your TikTok. Yeah. It all goes back to instinct, like I said. Um, but that's so crazy. 01:15:26.880 --> 01:15:34.800 Yeah. And these videos are really good. I love her. Um, but it's, I think it's nice in terms of our 01:15:34.800 --> 01:15:40.640 content that it is very easy and, um, we can turn, you know, have quick turnaround. Um, because yeah, 01:15:40.640 --> 01:15:46.240 some people have to spend like hours on their videos and that's, that's tough. Um, but yeah, 01:15:46.240 --> 01:15:50.800 we're lucky. Yeah. I think it's, it also depends on the creator. Cause like, 01:15:50.800 --> 01:15:55.680 there are certain accounts that like every single video is pretty much destined to go viral. Like 01:15:55.680 --> 01:16:00.800 a lot of the special effects ones that I see, um, very engaging. I don't know if this guy's posted 01:16:00.800 --> 01:16:07.120 in a while, but he would do like anime edits. And because I think anime that like niche is extreme, 01:16:07.120 --> 01:16:13.920 anything that piggybacks off an existing cultural phenomenon is kind of destined to do well. So all 01:16:13.920 --> 01:16:19.360 the people who talk about like movies or TV, um, a lot of anime accounts, whether they're doing like 01:16:19.360 --> 01:16:26.080 parodies or comedy or simply just like commentary, I think that it's because you already have that 01:16:26.080 --> 01:16:31.280 audience and people are interested in this subject. Um, similar to like food in a sense, 01:16:31.280 --> 01:16:35.920 though. I think, I feel like the food market is kind of oversaturated because it's like something, 01:16:35.920 --> 01:16:39.840 it's a very common hobby. Um, not to say that you like can't do well, but I feel like 01:16:40.640 --> 01:16:48.240 the top food people, they all have like a twist. So like the old grandma, I, I don't know her name, 01:16:48.240 --> 01:16:52.640 but, um, I think she got nominated for like one of the best creators or something recently. 01:16:52.640 --> 01:16:58.080 Okay. Ninja. That's right. She's popular because her like grandson does her edits. Like she does the 01:16:58.080 --> 01:17:04.640 cooking, but her grandson does all the comments and the edits. And that's why it like pops off because 01:17:04.640 --> 01:17:10.960 it's a young person who knows what other young people will like. Um, exactly. And Emily Mariko was 01:17:10.960 --> 01:17:19.120 taking off too. Yeah. She, she moved really fast. Yeah. I mean, I'm, I feel like the whole growth phase, 01:17:19.120 --> 01:17:23.200 I'm not sure if this is a real thing or not. I feel like it happens the most within the first year. 01:17:23.200 --> 01:17:29.360 Um, I don't know if you've seen that as well. Yes, for sure. Like the first year was, it was insane. 01:17:29.360 --> 01:17:35.040 Like how fast, um, things were moving. And then obviously you have that plateau and no one talks 01:17:35.040 --> 01:17:41.280 about this, but it's hard to deal with that. Like the, the dopamine rush that you have when things are 01:17:41.280 --> 01:17:46.560 doing really well and your content's booming and then you hit that plateau and it's like, 01:17:47.200 --> 01:17:51.840 it's not easy. It's really difficult. And obviously I feel like the algorithm is kind of taking like 01:17:51.840 --> 01:17:56.960 a gambling approach on it. Um, they know what it's doing to your psychology. They know it's going to 01:17:56.960 --> 01:18:02.800 force you to make more content to get that dopamine again. But like, I've really struggled with that 01:18:02.800 --> 01:18:09.520 because I have ADHD as well. So for me, I need that dopamine and I would like obsessed with making 01:18:09.520 --> 01:18:15.920 content until I would have that dopamine hit one more time, you know? Um, but I really feel like I 01:18:15.920 --> 01:18:21.600 became addicted to it. Like, I feel like a lot of people probably relate, but it's like, it really is 01:18:21.600 --> 01:18:27.360 like a drug. It is because the validation you feel from it. And that's something I had to work on too. 01:18:27.360 --> 01:18:32.800 Cause like, I'm a spiritual creator. I don't want, um, my, the thing that's fueling me to ever be 01:18:32.800 --> 01:18:39.120 ego or likes or comments or views or whatever. I don't want validation from that. I want validation 01:18:39.120 --> 01:18:44.800 from like actually helping people, but the algorithm makes it so hard because it's like all you want. 01:18:44.800 --> 01:18:48.560 It's all you can think about. I don't know about you, but it like consumed my whole life. 01:18:48.560 --> 01:18:53.840 It was my every waking thought. I think that's a super common story. And especially in the way they 01:18:53.840 --> 01:18:57.920 present the analytics. Cause like they show you the week over week and it's down. You'd like, 01:18:57.920 --> 01:19:01.840 see all these red arrows pointing down. You see all these numbers going down. And when it's a good 01:19:01.840 --> 01:19:05.600 week, you see all these numbers going up. It shows you all your top performing videos. It shows 01:19:05.600 --> 01:19:09.760 how well they performed over the past week. It shows your follower growth week over week. Like, 01:19:09.760 --> 01:19:15.040 Hey, are you doing better than like last month or this other random time period? Um, 01:19:15.040 --> 01:19:20.800 but pro tip and some creators have already figured this out, but if you create new accounts, 01:19:21.440 --> 01:19:23.600 it kind of resets that like lottery 01:19:25.520 --> 01:19:31.440 aspect of it. So my theory is essentially that within your first dozen or so videos, 01:19:31.440 --> 01:19:35.840 it'll kind of artificially pump out to give you try to try to get you hooked on that dopamine. 01:19:36.320 --> 01:19:40.800 Um, and pump out one of these videos and make it a super viral video. So basically like 01:19:40.800 --> 01:19:44.160 if you create a new account and one of your first 12 videos don't blow up to like a million, 01:19:44.160 --> 01:19:48.640 then you can just kind of like, you know, roll the dice again, pull the lever again. And that's why I 01:19:48.640 --> 01:19:54.640 think some people have like four or five accounts and all of them are like super big. Um, but like 01:19:54.640 --> 01:20:00.000 the plateau you talking about, I'd be really interested to see the analytics of growth for 01:20:00.000 --> 01:20:05.280 creators. Cause like my hypothesis is that a lot of that growth actually happens within the first year. 01:20:05.280 --> 01:20:11.360 And then everyone plateaus. Okay. Yes. Yeah. Yeah. Definitely. I'm interested in seeing like 01:20:12.240 --> 01:20:18.480 a much bigger creators, like, um, Anna Sitar, I think is her name or like any of the creators that 01:20:18.480 --> 01:20:24.960 have like 10 million, um, followers. Like, yeah. Like how are they continuously growing? Because I mean, 01:20:24.960 --> 01:20:31.520 I imagine they have to be because they couldn't have gained 10 million in a year. So I'm curious 01:20:31.520 --> 01:20:35.520 what it is or what they do that maintains that level of growth for them. 01:20:36.960 --> 01:20:42.240 Some people have a formula. So like, if you look at someone like Joe Bartolosi, right. And he, 01:20:42.240 --> 01:20:46.560 he always does the reacts like that. That is his thing. Like when you see this, like, you know, 01:20:46.560 --> 01:20:50.000 green screen video behind him with him with his signature beating, like 01:20:50.880 --> 01:20:55.680 his community is huge. His engagement rate is really, really high. It's like insanely high. And 01:20:56.880 --> 01:21:00.080 I think he's also still in college as well. Like I'm surprised he hasn't just kind of 01:21:00.560 --> 01:21:04.160 done content creation full time at this point. Cause like clearly he could. Um, but like, 01:21:05.040 --> 01:21:10.480 I think that some people have that formula kind of in it, not just the formula, but like a really, 01:21:10.480 --> 01:21:16.080 really solid community. Cause like there's entire TikTok trends centered around him, like him being in 01:21:16.080 --> 01:21:22.240 the hills or like people doing parodies of like people make content for him at a certain point, 01:21:22.240 --> 01:21:26.640 right? Like they're doing fan drawings. They're doing like skits. They're, they're, they're mimicking. 01:21:26.640 --> 01:21:31.920 Um, and I think that virality, if you're able to turn it into a community so that he also has like 01:21:31.920 --> 01:21:36.800 the Twitch stream and YouTube and like all these other platforms where he's also really big on the 01:21:36.800 --> 01:21:42.800 other ones. Um, and maybe I can get him on this podcast and talk about it later. But essentially, 01:21:42.800 --> 01:21:48.720 it's like, I think that a lot of people have these viral moments. Like, I don't know if you remember 01:21:48.720 --> 01:21:53.920 the, like one guy who did the dancing in front of the mirror and literally everyone did that trend of 01:21:53.920 --> 01:22:01.200 like, I think I know what you're talking about. Like Jamie Bish guy. He, he was like the official, 01:22:01.200 --> 01:22:06.320 yeah, official TikTok accounts like commented on his stuff. Every single creator, big creator was doing 01:22:06.320 --> 01:22:12.480 the like transition of the mirror thing. Um, I think most cases are more similar to that. 01:22:12.480 --> 01:22:18.560 And I feel like there are like almost seasons of virality. So like my season essentially ended 01:22:18.560 --> 01:22:23.280 after like three months. And then since then it's been like very flat, but like some people like, 01:22:23.280 --> 01:22:28.480 you know, they're always in season. Um, and so their videos always blow up. And so like, 01:22:28.480 --> 01:22:32.480 I think Joe has been doing this for longer than you, even he's been doing for like three or four 01:22:32.480 --> 01:22:39.840 years at this point, like three videos every single day, um, with that exact format. And like, I, 01:22:40.800 --> 01:22:49.920 I think that the format is really engaging because people like the exaggeration. They like the, 01:22:51.040 --> 01:22:55.200 like you mentioned, like you mentioned before the theatrics of it. Um, because at the end of the day, 01:22:55.200 --> 01:23:00.320 it's still an entertainment app. Like people come on here to be entertained in some way. And like, 01:23:00.320 --> 01:23:06.080 if they happen to learn something useful or, um, better themselves, that's like a cherry on top, 01:23:06.080 --> 01:23:11.600 but the core of it is still like, it has to be entertaining. True. I forget that sometimes, 01:23:11.600 --> 01:23:15.600 but like at the end of the day, it has to be entertaining for people to watch and follow. 01:23:16.240 --> 01:23:22.480 Yeah. Well, that's interesting, but I think, um, yeah, it's what I tend to see happen is like, 01:23:22.480 --> 01:23:27.120 most people will have that like season of virality. And then unless you come up with 01:23:27.760 --> 01:23:32.880 another thing that takes off, you're just going to plateau. And so that's kind of the problem. I 01:23:32.880 --> 01:23:39.920 think a lot of creators run into, um, and I think I, I should try the new account thing. I do have a 01:23:39.920 --> 01:23:45.600 second account that has like almost 800 K where I do like Reiki videos and that really took off in the 01:23:45.600 --> 01:23:49.920 beginning. And I kind of almost wish I took more advantage of it because I was like, every video 01:23:49.920 --> 01:23:55.840 I made got over a million views on that account. Um, so it's, I think there is some truth to the, 01:23:55.840 --> 01:23:59.280 like, if you make a new account and one of the first like few videos goes viral, like 01:24:00.080 --> 01:24:06.240 you're pretty much good to go. But yeah, I don't know. Like it's, it's, it's, it's scary too, 01:24:06.240 --> 01:24:13.280 when so much of your identity, you know, is attached to your social media. Um, I don't know if you deal 01:24:13.280 --> 01:24:18.160 with this at all, but like, I sometimes that, you know, I struggle to distinguish between who's 01:24:18.160 --> 01:24:23.840 Sarah and who's hot high priestess, or is it the same person? And like, how do people like view me? 01:24:23.840 --> 01:24:30.080 Do they view me as Sarah or hot high priestess? And that can become a problem very quickly, 01:24:30.080 --> 01:24:35.600 because if your social media is tied to your identity, then so much of your self-worth is 01:24:35.600 --> 01:24:40.880 going to be dependent on how well your videos do and things like that. Um, so that's something, 01:24:40.880 --> 01:24:45.840 obviously I think every creator in some sense struggles with, um, that's something I had to 01:24:45.840 --> 01:24:50.240 struggle with a little bit, but yeah, I don't know. Do you feel like you have 01:24:51.040 --> 01:24:53.760 two separate identities or are they kind of merging together? 01:24:54.880 --> 01:24:59.120 I think mine has always kind of just been the same. Like I've always not really had much of a 01:24:59.120 --> 01:25:03.840 filter. And I think that's actually one of the reasons that people like my content is that like, 01:25:04.720 --> 01:25:09.680 I mostly just say what I'm thinking and it might not always be like the most politically correct 01:25:09.680 --> 01:25:16.160 or like the popular view, but I think a lot of people do think it in a sense. So even if I say 01:25:16.160 --> 01:25:22.160 something that's not popular, I think I take a lot of my value as a person more towards fatherhood at 01:25:22.160 --> 01:25:30.560 this point. Um, so like social media is interesting and I think I'll probably continue until I don't 01:25:30.560 --> 01:25:35.840 know, I get bored one day, but I have struggled less with that. I think the thing I struggled with 01:25:35.840 --> 01:25:41.920 more is like the general sense of negativity. It's like really easy. Like in the beginning, I would, 01:25:41.920 --> 01:25:47.920 I didn't make any critical comment or content of like other creators or topics or whatever. 01:25:47.920 --> 01:25:53.280 Um, and at a certain point, I kind of realized that like my mindset was just more trending towards 01:25:53.280 --> 01:25:59.040 the like criticism. Cause like my, my natural inclination is to like, think about why someone 01:25:59.040 --> 01:26:04.160 is wrong or why this idea doesn't work or how something could be improved. I think a lot of 01:26:04.160 --> 01:26:08.960 engineers think this way. It's like, it's easier to poke holes in an idea than to like propose a 01:26:08.960 --> 01:26:14.000 solution that would work. Um, just from like the nature of, I think, a logically minded people maybe. 01:26:14.960 --> 01:26:18.560 But in a sense that like at a certain point I was thinking like, man, 01:26:19.680 --> 01:26:22.960 and also there's the whole like tape blowing up thing where it's like, oh, you can just be 01:26:22.960 --> 01:26:30.480 controversial. And I think it's like, there are other creators who copied that. Um, and it clearly 01:26:30.480 --> 01:26:36.880 works right. This funnel works that people want to really blow up and they can say continually 01:26:36.880 --> 01:26:40.480 controversial things. And like, I think a lot of people don't know what a sales funnel is. 01:26:40.480 --> 01:26:44.240 Um, but, uh, maybe I'll go over real quick, but sales funnel, basically at the top of the funnel, 01:26:44.240 --> 01:26:49.600 you try to get views and then you provide a value add. And basically at each step you provide more 01:26:49.600 --> 01:26:54.080 and more value and it gets more and more expensive. And the entire goal is to get your customer at the 01:26:54.080 --> 01:26:58.720 bottom of the funnel to buy the most expensive thing. Um, so like in the Tate funnel, the bottom 01:26:58.720 --> 01:27:05.440 is essentially private coaching by him because his class, you get taught by a bunch of like randos. 01:27:05.440 --> 01:27:09.680 You don't even actually work with them. But at the very bottom of like the exclusive club, 01:27:09.680 --> 01:27:15.600 there's like a $35,000 per month thing where you actually get to talk with him. And that's 01:27:15.600 --> 01:27:20.640 what he's trying to push everyone towards. And it's like, because of how the algorithm works and 01:27:20.640 --> 01:27:27.360 because of his like, honestly, brilliantly executed affiliate marketing scheme, which other people 01:27:27.360 --> 01:27:32.320 have now done essentially to be like, Hey, here are all these clips, post them. I'll give you a cut of 01:27:32.320 --> 01:27:36.720 people who sign up. Like that's not a new thing. People have been doing this for forever on YouTube 01:27:36.720 --> 01:27:42.880 and et cetera, but they just haven't had the benefit of an algorithm that promotes controversial 01:27:42.880 --> 01:27:50.400 content or promotes a lot of this like clickbaity type stuff. Um, as effectively like news sites, 01:27:50.400 --> 01:27:55.360 I've already realized, okay, if we, we want to keep people on continuing to watching, 01:27:55.360 --> 01:28:00.400 we want to make them feel like fear or anger. And like Facebook has gotten a ton of criticism for this. 01:28:00.400 --> 01:28:05.120 Um, but that's, that's how you kind of appeal to humans in general, like through their emotion, 01:28:05.120 --> 01:28:08.960 like not through their logic, regardless of how logically minded someone might be. 01:28:09.600 --> 01:28:15.120 Um, and so I forgot where I was going with this. What was, what was I even talking about? 01:28:16.960 --> 01:28:25.120 Um, the controversy on social media, maybe I forget, but to your point, um, no, I think that's 01:28:25.840 --> 01:28:32.800 like, so true is like controversy just tends to do well on social media. And I think maybe part of the, 01:28:32.800 --> 01:28:38.720 well, a lot of these TikTokers I noticed who have like 10 million followers and things like that, 01:28:38.720 --> 01:28:46.720 they started as controversial figures, you know, or, you know, whoever is popular right now. 01:28:46.720 --> 01:28:52.320 Like, yeah, exactly. So to some extent they started as controversial figures, whether or not they're 01:28:52.320 --> 01:28:58.480 controversial now, I don't know, but that was really what made them successful. And I think by 01:28:58.480 --> 01:29:05.440 nature, what I do, like tarot, especially is controversial. Um, manifestation is controversial 01:29:05.440 --> 01:29:11.200 subject. Um, so by nature, what I'm revolving my content around is controversial, but then if you 01:29:11.200 --> 01:29:16.880 can tap into even more controversy videos do really well, you know? Um, and so I think that's another 01:29:16.880 --> 01:29:23.280 thing that a lot of creators have to overcome is not just hate comments, but disagreement. Like 01:29:24.160 --> 01:29:30.320 I had to start viewing hate and disagreement as like a good thing because that fuels the algorithm, 01:29:30.320 --> 01:29:34.640 you know? Like, and it's hard to get that through your head. Like you're very tempted in the beginning 01:29:34.640 --> 01:29:39.680 to like delete the videos that get a lot of hate. Like when I first started, all my videos were flooded 01:29:39.680 --> 01:29:45.200 with like Christian Jesus people being like, Oh my God, she's the devil. I'm like, blah, blah, 01:29:45.200 --> 01:29:51.280 blah. And I'm like, and I was really tempted to delete their comments, delete the videos. Um, 01:29:51.280 --> 01:29:56.080 because it's hard in the beginning. Like you're not yet numb to that. I think you eventually become 01:29:56.080 --> 01:30:00.000 numb, but in the beginning you're not. And you're very affected by these things personally, 01:30:00.000 --> 01:30:06.160 take it very personal. So over time you start to realize if you don't, I think this is the 01:30:06.160 --> 01:30:11.440 difference between successful creators and not successful creators. You have to unfortunately 01:30:11.440 --> 01:30:16.720 distance yourself from your content and from the results of your content and the audience that 01:30:16.720 --> 01:30:22.560 it's reaching to a very, you know, small degree, because if you don't and you take everything so 01:30:22.560 --> 01:30:28.800 personally, like you'll never succeed. Um, and so I think one of this, the things that like I realized 01:30:28.800 --> 01:30:36.640 was if I could begin to view controversy arguments in the comments, things like that as like energy 01:30:36.640 --> 01:30:42.560 that would like almost lift me up, then like I could succeed. And that's what I did. And I think 01:30:42.560 --> 01:30:47.040 now things aren't so controversial because obviously my audience is people who like love and understand 01:30:47.040 --> 01:30:52.080 manifestation and tarot. But in the beginning, I think that's what like caused the uptick. 01:30:52.880 --> 01:30:57.600 Yeah, that's really an interesting theory. Um, I saw a YouTube video that was kind of analyzing 01:30:58.400 --> 01:31:04.000 controversial creators and basically when creators get caught up in a controversy, that's the most 01:31:04.000 --> 01:31:08.320 popular that they've ever been, or it creates a huge spike in their popularity. Um, because the 01:31:08.320 --> 01:31:12.720 controversy, like you said, it gets more views and that engagement, whether positive or negative, 01:31:12.720 --> 01:31:19.360 negative fuels the algorithm reaching you to new heights, a new audience. And it just makes you 01:31:19.360 --> 01:31:24.800 like afterwards controversy usually fades. I think the only people who truly, you know, 01:31:24.800 --> 01:31:29.280 get canceled are the ones who, like you said, can't take it anymore. Like they succumb to all the hate 01:31:29.280 --> 01:31:34.640 comments and then they stop creating content. I think a really famous example is, uh, Jenna Marbles. 01:31:34.640 --> 01:31:40.880 I don't know. Yeah, but like she was very unproblematic, unproblematic, right? She made really 01:31:41.680 --> 01:31:46.320 wholesome content for the most part, but then like culturally she had some missteps which were 01:31:46.320 --> 01:31:51.120 acceptable at the time, but then later on extremely not acceptable. Uh, and then she's just like, 01:31:51.120 --> 01:31:55.200 yeah, I'm going to stop. And like, realistically, she could have kept going and everyone would still 01:31:55.200 --> 01:32:00.000 watch her stuff. Um, but like, you know, she was like, okay, you know what? I, I can't, I can't 01:32:00.000 --> 01:32:04.240 deal with this. I can't handle it. I'm stepping out. And I think she like, you know, that was her 01:32:04.240 --> 01:32:07.920 persona on the internet. There was, that wasn't a character. That was Jenna Marbles. That's who she is. 01:32:07.920 --> 01:32:12.560 She just, you know, put herself out there and people were kind of taking a dump on her. Um, 01:32:12.560 --> 01:32:19.920 um, but, um, I, I also remember the train of thought of like how we even came down this whole 01:32:19.920 --> 01:32:24.960 like controversy thing. Um, I think there are a couple of different ways that people deal with it. 01:32:25.760 --> 01:32:32.880 And I, I think that yours is, is one common one that I've seen other kind of bigger creators talk 01:32:32.880 --> 01:32:37.760 about as well. Like the, you'll lean something, the Asian girl who does some stereotypes, the 01:32:37.760 --> 01:32:40.800 comedy type stuff. And then she got a ton of pay for that. And she's like, oh yeah, 01:32:40.800 --> 01:32:46.240 I started distancing myself and that's what worked. Um, and then Gary V who had a pretty insightful 01:32:46.240 --> 01:32:49.840 method. He was saying like, oh, you know, a lot of these hate comments come from a place 01:32:49.840 --> 01:32:54.400 of like that person is hurting and he tries to like respond to it with positivity, which I honestly 01:32:54.400 --> 01:32:59.840 don't know how he does. Cause like, I think it takes a lot to respond to like hate with love, 01:32:59.840 --> 01:33:05.920 right? The whole MLK approach. Um, and then my approach hasn't really been either of those. 01:33:05.920 --> 01:33:11.760 It's been more of like, I've never cared too much about other opinions in general ever. So it's, 01:33:11.760 --> 01:33:17.920 when I see people's hate comments, it doesn't really affect me that much either way. Um, but I say that 01:33:17.920 --> 01:33:24.720 though, I think it still does affect me in a sense where like I'll respond in a multifaceted way. 01:33:24.720 --> 01:33:30.080 Cause like, we both know that if you respond like kind of hating on a comment or like hating on a 01:33:30.080 --> 01:33:37.360 video or hating on something like that does tend to do better. And yeah, I also have to like pull 01:33:37.360 --> 01:33:40.400 back, try to pull back from that. Cause I, at a certain point I was thinking like, oh man, 01:33:40.400 --> 01:33:45.200 I could just make my entire account about like debunking or like hating. Cause like, 01:33:45.200 --> 01:33:49.760 like there's so many big accounts that are like that are essentially just purely stitches or like 01:33:49.760 --> 01:33:55.040 duets of just being like, this person sucks because of X, Y, Z. And regardless of their 01:33:55.040 --> 01:33:59.280 packaging or messaging, like some is more harsh than others, but they're all effectively the same 01:33:59.280 --> 01:34:05.920 thing. It's all like online drama, essentially. It's like a battle of internet wits. I don't really 01:34:05.920 --> 01:34:10.960 know. Um, and I, for a second, I was almost thinking like, should I just do this? But then, 01:34:10.960 --> 01:34:15.040 um, kind of similar to you, I was thinking like, is this really beneficial in a sense? 01:34:15.040 --> 01:34:18.720 Like regardless of how you package it, if you look into those comment sections, regardless of how 01:34:19.280 --> 01:34:25.280 nice or articulate the creator is being, it's so toxic. It's just like everyone out there is just 01:34:25.280 --> 01:34:30.320 piling on whoever they stitch for duet. And it's like, I don't believe it's truly about positivity 01:34:30.320 --> 01:34:34.640 because if it was like, if you see the type of people watching this content, they see the type of 01:34:34.640 --> 01:34:38.880 comments they're making, like, you know what's going to happen to whoever made that original video. 01:34:38.880 --> 01:34:42.720 Like they're going to private their account. They're going to like take down the video. It's, 01:34:42.720 --> 01:34:49.200 it's like, I don't know. I, yeah, it's, it's hard to say like, if that's a net positive or not. 01:34:49.200 --> 01:34:56.000 Um, it's, you know, more complex issue than we can probably talk about in the next 15 minutes, 01:34:56.000 --> 01:35:04.320 but I do think that overall it's probably a net negative. Like it's entertainment, but the 01:35:06.000 --> 01:35:10.880 not an educate, just like entertainment in the sense of like, people love to see the downfall 01:35:10.880 --> 01:35:13.760 almost of someone else or love to see like the tear down. 01:35:15.440 --> 01:35:21.120 Yeah. And I mean, just like on a spiritual level, I feel like, and I noticed this a lot, 01:35:21.120 --> 01:35:28.080 like in people who their entire success is based around drama or tearing someone down. Like initially, 01:35:28.080 --> 01:35:32.960 they're going to get abused for that. That's for sure. But I like, I feel like that's like bad 01:35:32.960 --> 01:35:37.600 karma. Like it just isn't going to end well. And then I always see it. I like watch, you know, 01:35:37.600 --> 01:35:41.760 a video on my FYP and it'll be like someone bashing someone else in the spiritual community. And I'm like, 01:35:42.960 --> 01:35:48.240 like, even if they have a valid point, I'm like, you're one, only giving more attention to that 01:35:48.240 --> 01:35:55.840 person to like, it's just, it's bad. It's bad karma. And I noticed that a lot of the times, 01:35:55.840 --> 01:36:00.400 like they'll have that one video do really well. And then all their other videos tank. 01:36:01.520 --> 01:36:07.520 And so, I mean, I personally like to stay out of like drama and things like that with other creators, 01:36:07.520 --> 01:36:13.520 but I think having controversy and just like ideas and thoughts is like valid, you know, like to make 01:36:13.520 --> 01:36:17.360 people think a different way or offer a new perspective. Like, I think that's how Andrew 01:36:17.360 --> 01:36:25.040 Tate obviously became popular, like we were saying. But at the end of the day, like you were saying 01:36:25.040 --> 01:36:31.680 earlier, it all stems on emotion. So if you're able to get that passion out of someone to like argue 01:36:31.680 --> 01:36:38.080 and be like, you're wrong, you're right, whatever, that's what makes a video really successful. When 01:36:38.080 --> 01:36:43.120 people are like arguing in the comments, it's kind of like, I almost feel like sports, you know, 01:36:43.120 --> 01:36:49.760 when people really want to like defend their team, it's the same concept. But yeah, controversy on 01:36:49.760 --> 01:36:55.440 social media, it's, it's a whole thing. And like, like you were saying, like responding to comments, 01:36:55.440 --> 01:37:00.480 like, you know, what's going to happen to that person's account. And I think sometimes people don't 01:37:00.480 --> 01:37:08.480 realize the impact. Like, I mean, I think we're pretty numb to an extent to hate and to all of these 01:37:08.480 --> 01:37:15.120 things. But it still affects us sometimes, like, it can really eff you up. And I think if you're not 01:37:15.120 --> 01:37:21.760 mentally there fully, it can, you know, have some really bad consequences. If someone's like making a 01:37:21.760 --> 01:37:26.640 hate video about you or trying to cancel you or whatever it is, it can completely fuck a person's 01:37:26.640 --> 01:37:32.720 life up like forever. And I think that's just a very scary territory to enter. Because I think we've 01:37:32.720 --> 01:37:39.680 both had people, you know, make hate videos or say we were bullshit or whatever. And that's one video 01:37:39.680 --> 01:37:47.120 to someone, but that could like completely destroy someone's week. You know, yeah, it's not, it's not easy. 01:37:47.120 --> 01:37:56.000 Yeah. And I think that like, on that same vein, a lot of people are doing this for their livelihood, 01:37:56.000 --> 01:37:59.760 like it's attached to their business, it's attached to their income, like it is their career. 01:38:00.560 --> 01:38:05.120 So not only does it like the mental health aspect, but it's also tied to the financial aspect, 01:38:05.120 --> 01:38:12.480 like their whole life, their identity. Yeah, it's like everything. Like, and that's why I'm trying to 01:38:12.480 --> 01:38:19.840 kind of separate the hot high priestess from Sarah thing, because I don't want that to be everything 01:38:19.840 --> 01:38:26.640 for me. You know, I'm very proud of my work. I love what I do. And it is who I am. But it's scary 01:38:26.640 --> 01:38:35.040 when everything, you know, your whole identity, who you are is attached to the, the thoughts, emotions, 01:38:35.040 --> 01:38:41.440 the comments of other people. Because that's the nature of social media, like your entire identity 01:38:41.440 --> 01:38:46.880 thrives on other people's validation. So that's a very scary territory to be in. 01:38:47.520 --> 01:38:51.280 I think a lot of people just don't get it. You don't get it until you're a creator yourself. 01:38:52.560 --> 01:38:56.640 Yeah, I definitely don't think we were meant, like biologically, we don't have the hardware 01:38:57.200 --> 01:39:02.720 really to adapt to the situation. Like humans were not meant to interact with millions of people at the 01:39:02.720 --> 01:39:10.400 same time. And like, what's really hilarious is that I think the whole mental health aspect is more 01:39:10.400 --> 01:39:14.560 applicable to basically every creator than you would think. So like I made a random video 01:39:14.560 --> 01:39:18.880 saying Andrew Tate was broke. And his brother messaged me on Instagram. 01:39:18.880 --> 01:39:20.880 I saw your video about that. 01:39:20.880 --> 01:39:21.520 And I was thinking... 01:39:21.520 --> 01:39:22.880 Did you respond? 01:39:22.880 --> 01:39:26.320 No, I didn't respond because I don't respond to Instagram DMs. But I was, 01:39:26.320 --> 01:39:28.080 my mind was blown because I was thinking like, 01:39:28.880 --> 01:39:35.040 this dude that has the emotional maturity of like, a child, but he's one of the most famous 01:39:35.040 --> 01:39:39.840 people on the planet. And I was just thinking like, this is the person, this person who clearly has 01:39:39.840 --> 01:39:46.000 like mental issues or like, is not emotionally intelligent. And so many people look up to them, 01:39:46.000 --> 01:39:55.120 right? And it's, I've also like, had conversations with other creators that are just not quite all 01:39:55.120 --> 01:40:00.720 there in the head. In terms of like, extreme narcissistic personality, or 01:40:03.360 --> 01:40:08.640 almost close to psychopathy. Like they clearly shouldn't even be online. Like they're at the 01:40:08.640 --> 01:40:13.600 point where like their mental health is so in the gutter or near it that it's like, why are you even 01:40:13.600 --> 01:40:18.160 making this content? Like, why are you doing this to yourself? And I guess like they might, like you said, 01:40:18.160 --> 01:40:23.120 they might be addicted to the dopamine and chasing the, the dragon or whatever. But it's just like, 01:40:23.680 --> 01:40:28.320 I don't know, it's crazy. It's probably not healthy. Like I, I could see, 01:40:30.480 --> 01:40:35.440 you see a glimpse of how celebrities turn out the way that they are. Because that's like, 01:40:36.240 --> 01:40:41.600 what we're doing dialed up to 100. If we're at like a 10, they're at like a 99, 98. 01:40:42.160 --> 01:40:47.040 Um, and it's like, I think that's just a whole nother level. Because then there's like details 01:40:47.040 --> 01:40:53.360 coming to light about like, not just all the like, weird sexual stuff that goes on in Hollywood, 01:40:53.360 --> 01:40:58.400 but also all of like the control, and how they like manage your family, and they threaten your 01:40:58.400 --> 01:41:02.800 family. And it's like, we see actors, and we think that they're the ones who have the wealth and the 01:41:02.800 --> 01:41:07.920 power and the control. But no, like, if you see how the actors interact with producers and directors, 01:41:07.920 --> 01:41:11.120 and then how those people interact with like the showrunners, and how the showrunners, 01:41:11.120 --> 01:41:16.560 like there's like this entire hierarchy that's kind of like more shadowy that people don't understand 01:41:16.560 --> 01:41:21.200 unless you're in the industry, and which I certainly didn't know about until I worked at Netflix. 01:41:22.400 --> 01:41:29.760 Yeah, it's insane. It, the whole thing, I don't think humans were ever designed for this. And 01:41:29.760 --> 01:41:36.160 especially when it comes to like the dopamine conversation. I think it's so toxic. I think it's 01:41:36.160 --> 01:41:43.040 so it's it becomes an addiction. Not for everyone, I think, but a lot of people I feel are susceptible to 01:41:43.040 --> 01:41:48.400 it, especially people who grew up on social media, and know the feeling that when you have your own 01:41:48.400 --> 01:41:52.880 personal Instagram account, you know, when it gets 100 likes on Instagram, you know, a post like the 01:41:52.880 --> 01:42:00.960 validation you feel from that now times 100 times 1000, it can enter really toxic territory. And I 01:42:00.960 --> 01:42:05.440 think like, like I was saying earlier, especially if you're not fully there, like you have ADHD, 01:42:05.440 --> 01:42:11.840 it can destroy you, it really can. So you have to be careful. Also, Andrew Tate's brother. 01:42:14.480 --> 01:42:20.880 So that's such an L for him. I'm sorry. I like I read that. And I cannot believe, 01:42:20.880 --> 01:42:24.480 like the message I was reading, because I was thinking, like, did that intern write this or 01:42:24.480 --> 01:42:28.400 something? Like, it has a blue checkmark, like, let me check this account. And it's like, oh, yeah, 01:42:28.400 --> 01:42:33.120 2 million followers. I'm like, dude, like, what do you think I'm gonna do with this message? 01:42:33.120 --> 01:42:37.840 Like, you think I'm just gonna, I'm gonna feel bad? Like, or? Yeah, I don't know. I 01:42:37.840 --> 01:42:44.000 like, it's, I mean, but I think it like brings to light like a broader message, which is that people 01:42:44.000 --> 01:42:50.720 with like, 1% of the talent that you have, or the capacity that you have are running the world or 01:42:50.720 --> 01:42:55.440 running social media or running much more successful businesses than you. So you know, 01:42:55.440 --> 01:43:00.480 for anyone watching the podcast, like, if Andrew Tate's brother could be successful, 01:43:00.480 --> 01:43:06.000 what's stopping you? Like, there's literally nothing. Exactly. That's a great message to end on. 01:43:06.000 --> 01:43:12.800 There's a very popular Steve Jobs clip where he says essentially the same thing, like the entire 01:43:12.800 --> 01:43:19.840 world, all the rules, society as you know it, was made by people no smarter than you are. So really, 01:43:19.840 --> 01:43:27.440 you have the power to go out and change it. Exactly. Period. So thank you, Sarah, for joining us. 01:43:27.440 --> 01:43:33.360 And thank you to everyone listening to the Frankly Speaking podcast. Sarah, would you like to end with 01:43:33.360 --> 01:43:40.400 anything? Well, thank you for having me. My socials are all @hothighpriestess, TikTok, Instagram, 01:43:40.400 --> 01:43:45.680 YouTube. You can find me on there. I also have a workshop, which you could grab. The link is in 01:43:45.680 --> 01:43:49.440 any of my bios. And that's it. Thank you so much.